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Inman domain 1 topic D
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10
Other
Post-Graduate
06/13/2018

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Term
The 4 p's of marketing
Definition
product, place, price, promotion
Term
Service marketing
Definition
Intangible, inseparable, perishable
Term
Heterogenicity of service is concerned with
Definition
the variation and lack of uniformity in the performance of people
Term
the variation and lack of uniformity in the performance of people
Definition
Heterogenicity of service
Term
Heterogenicity of service in dietetics
Definition
We will seldom know how all RDs at a workplace will handle a situation, or how all customers will perceive the service.
Term
Effectiveness
Definition
The degree to which we achieve our objectives.
Term
The degree to which we achieve our objectives.
Definition
Effectiveness
Term
Efficiency
Definition
The minimization of resources that we must expend to achieve the objectives.
Term
The minimization of resources that we must expend to achieve the objectives.
Definition
Efficiency
Term
Effectiveness vs Efficiency.
Definition
Efficiency is the minimization of resources that we must expend to achieve the objective, and Effectiveness is the degree to which we achieve those objectives.
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