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Information Technology
Midterm
142
Management
Undergraduate 2
03/05/2011

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Cards

Term
Managers' Roles
Definition
Pay close attention to organizational change. (first order automate, second order informate, and third order transform)
Term
IS as Sociotechnical System
Definition
Social system : structure, people. Tech system: IT, process.
Term
Sociotechnical System: Structure
Definition
organizational design (hierarchy, decentralized, loose coupling), reporting (functional, divisional, matrix) and relationships (communication and reward mechanisms)
Term
Sociotechnical System: People
Definition
end users, managers, IT professionals. Their attitudes, skills, preconceptions, and personal agendas affect outcome.
Term
Sociotechnical System: IT
Definition
hardware, software, and telecommunications equipment
Term
Sociotechnical System: Process
Definition
Steps necessary to complete business activity. Must remember that while manuals are provided, it is the personnel that enact such procedures and can determine success.
Term
IS Change: First-order
Definition
Automate. Includes IT and process. Affects how current process is performed.
Term
IS Change: Second-order
Definition
Informate. Includes process, IT, and people. Individuals who perform tasks are affected by change in IS.
Term
IS Change: Third-order.
Definition
Transform. Includes IT, process, and structure. Changes in IS cause changes in overall structure of the organization.
Term
IS Change: Third-order.
Definition
Transform. Includes IT, process, and structure. Changes in IS cause changes in overall structure of the organization.
Term
Hierarchical Perspective
Definition
Decision-making occurs at different levels within organization. Operational level: short-term activities. Managerial (tactical) Level: semi-structured by precedence. Executive (strategic) Level: Long range decisions.
Term
Functional Perspective
Definition
Decentralization of responsibilities (post WWII). Can lead to lack of unity within an org.
Term
Process Perspective
Definition
BPR (Business Process Reengineering)-- series of steps performed within a business to go from input to process to output. Cons: will restructure job activities and costly.
Term
Integration Imperative
Definition
Efforts seek to organize, streamline, and simpliy a process or application. Internal or external locus. Business or systems object.
Term
Business Integration
Definition
Unification or creation of linkages among connected business activities.
Term
Systems Integration
Definition
Unification or linkage of IT-enabled information systems and databases.
Term
Integration Trade-Offs
Definition
Benefits: reduction of duplication; easier access to information, speed and response time; reduces direct costs and potential for error.
Term
Value in Scarcity
Definition
Ex: Diamond. Worth more because it is so hard to find. Value in positive unique qualities.
Term
Value in Plenitude
Definition
Value of the network > value of single nodes
Term
Virtual Network
Definition
People. Not devices. Sponsored by organization or technology that enables it, controls access to it, and manages its evolution.
Term
Physical Network
Definition
Telephone or railroad network.
Term
Positive feedback
Definition
self-reinforcing mechanism; strong get stronger, weak get weaker.
Term
Negative feedback
Definition
Economies of scale; strong get weaker, weak get stronger. Occurs when dominant firm reaches significant size.
Term
Network Effects
Definition
Positive feedback dynamics, network externalities, demand-side economies of scale
Term
Network externalities
Definition
Have an impact on other individuals; positive for growing network, negative for other networks
Term
Evangelist effect
Definition
current members of the network have to "spread the word" and convince others to join
Term
Firms losing due to network effects can survive by:
Definition
1. Becoming compatible with the dominant player
2. Finding a niche. Something that sets them apart.
Term
Tippy Markets/Tipping Point
Definition
Markets subject to strong positive feedback. Reaches certain point and falls in favor of dominant firm.
Term
Causes of Tippy Market
Definition
The lower the cost of production and distribution of a product, the quicker the onset of the tipping point.
Term
Tippy Market Characteristics
Definition
Strong economies of scale. Variety of customer needs.
Term
Low Economies of Scale + Low Demand for Variety =
Definition
Unlikely Tippy Market
Term
Low Econ of Scale + High Variety Demand =
Definition
Low Tippy Market
Term
High Econ of Scale + Low Variety Demand =
Definition
High Market Tipsiness
Term
High Econ of Scale + High Variety Demand =
Definition
MT Depends
Term
Two-sided Network
Definition
Two members creating value for one another (dependent)
Term
Data
Definition
Raw facts.
Term
Information
Definition
Data in context; can be interpreted and utilized; easily customizable. (high initial production cost, low reproduction/distribution cost)
Term
Traditional Business Models
Definition
Based on information controlled by carrier.
Term
Information in Networks Implications
Definition
Traditional Business Models, Importance of Customer Interface, Decreasing Value of Asymmetric Information
Term
Info in Networks Obstacles
Definition
New Tech must adequately replace old, Retaliation from Incumbents, Human Resistance to change, Attention Challenges
Term
Types of Retaliation from Incumbents
Definition
Legal, legislative, hybrid offers (physical/online stores), heightened competition
Term
Sustaining Technology
Definition
new tech that enable a product's performance to continue to grow
Term
Disruptive Technology
Definition
1. Offers a different set of attributes than the tech the firm currently uses.
2. Performance improvement rate of the technology is higher than the rate of improvement demanded by the market.
Term
eCommerce
Definition
Process of distributing, buying, selling, marketing, and servicing products and services over computer networks (Internet)
Term
eBusiness
Definition
use of Internet technologies and other advanced IT to enable business processes and operations
Term
eCommerce Categories
Definition
B2C, B2B, C2C, C2B, eGovernment
Term
B2C
Definition
Business to Consumer. Organization for profit providing goods or service to end consumer.
Term
B2B
Definition
Business to Business. Transaction involving two or more businesses.
Term
C2C
Definition
Consumer to Consumer. Firm that enables transaction between two consumers. (eBay)
Term
C2B
Definition
Consumer to Business. Individual acts as supplier to business.
Term
eGovernment
Definition
all transactions involving legislative and administrative institutions
Term
eCommerce Company Structure
Definition
Brick and Mortar, Bricks and Clicks, Pure Play
Term
Brick and Mortar
Definition
physical operations and locations (traditional)
Term
Bricks and Clicks
Definition
Hybrid operations
Term
Pure Play
Definition
Strictly online
Term
eCommerce/eBusiness Business Models
Definition
Online retailing, infomediaries, content providers, online communities, exchanges, infrastructure providers
Term
Revenue Models
Definition
Pay for Service, Subscription, Advertisement Support, Affiliate
Term
Pay for Service
Definition
Traditional exchange of good for adequate compensation
Term
Subscription
Definition
Pay for good; unlimited access to good.
Term
Advertisement Support
Definition
firm's services made available for free due to support by third party advertisements. Firms value ability to target audience, but do not receive expected hits
Term
Affiliate
Definition
Third party sponsor that pays commission for business due to link on referring site's page.
Term
Dominant Business Models
Definition
Online Retailing, Infomediaries, Content providers, Online Communities, Exchanges, Infrastructure Providers
Term
Online Retailing
Definition
take control of inventory they then resell at a profit
Term
Infomediaries
Definition
Information intermediaries; organizations that use the Internet to provide specialized information on behalf of product or service providers
Term
Content Providers
Definition
organizations that develop and publish content
Term
Online Communities
Definition
group of people brought together by a common interest or goal
Term
Exchanges
Definition
Organizations that create a marketplace for buyers and sellers to come together and transact. Doesn't take control of inventory.
Term
Infrastructure Providers
Definition
Have been able to create value by developing and managing the infrastructure of eCommerce
Term
eCommerce Implications
Definition
Disintermediation, Reintermediation, Market Efficiency, Channel Conflict, Customer and Employee Self-Service
Term
Disintermediation
Definition
distribution chain is shortened through the elimination of one or more intermediaries
Term
Reintermediation
Definition
Internet created opportunities for new intermediaries to exist alongside their brick and mortar counterparts
Term
Market Efficiency
Definition
Reduce search costs and improve the efficiency of markets
Term
Channel Conflict
Definition
inherent difficulty of moving distribution from the traditional channel (one currently producing the vital revenue stream) to the online direct channel (one that promises highest profitability in the long run)
Term
Customer/EE self-service
Definition
easy-to-use Web sites and increased comfort with IT skills
Term
eCommerce/eBusiness trends
Definition
Wiki, Blogs, RSS, Tags
Term
Wiki
Definition
enables coauthoring and editing of web content
Term
Blogs
Definition
online journal (private/public)
Term
RSS
Definition
Real Simple Syndication. enables an organization to create Web feeds, short summaries of content with a link to the full-fledged version that are broadcast to all those who subscribe to the feed.
Term
Tags
Definition
Short descriptors associated with an object
Term
M-commerce
Definition
Mobile commerce. Ability to complete commercial transactions using mobile devices
Term
U-commerce
Definition
Ubiquitous networks to support personalized and uninterrupted communications and transactions (ubiquity, uniqueness, universality, and unison)
Term
Six Strategic IS questions
Definition
1. How much should we spend?
2. Which processes should we spend money on?
3. Which IT capabilities need to be company-wide?
4. How good does IT need to be?
5. What security risks to we face?
6. Whom do we blame if an IT initiative fails?
Term
Managerial Role in Strategic IS
Definition
General and functional managers need to be involved in decisions that affect the investment in, and use of, IS tech resources.
Term
IS Planning Process
Definition
Objectives include clarifying implementation and management of IS
Term
Unity of Purpose
Definition
Objectives of information systems deployment are specified and agreed upon
Term
Strategic IS Planning Process Components
Definition
1. Strategic Business Planning
2. IS assessment
3. IS vision
4. IS guidelines
5. Strategic initiatives
Term
CSF
Definition
Critical Success Factors. What is unique to the firm that sets them apart from others in the same field; must go right for the firm to succeed.
Term
Strategic Impact Grid
Definition
evaluation of both the firm's current and future IS needs
Term
Current Need for Reliable IS det by?
Definition
1. Tangible loss of business if 1+ systems fail
2. Negative consequences associated with small degrading response time of 1+ system
3. Core business activities are online and require real-time(or near) info processing
4. Repeated service interruptions cause no serious consequences for viability of business
5. Company can quickly revert to manual ops (unwelcome, but possible)
Term
Future Role for IS
Definition
1. New systems + function of existing = sig process/service improvements
2. New system/new function of existing = major cost red/efficiency improvements
3. New systems/new function of existing = close gaps in service, cost, or process performance with competitors
4. Systems work is mostly maintenance of the current state of the art and functionalities (no new systems major to success)
5. New systems promise little strategic differentiation (customers do not expect new funct/services)
Term
Strategic Impact Grid
Definition
Comparison of IS reliability and need for new IS (Support, Factory, Turnaround, Strategic)
Term
Strategic Impact Grid: Support
Definition
IS not mission critical now or in a foreseeable future; cost conscious and conservative in IS decision making.
Term
Strategic Impact Grid: Factory
Definition
Enables business to operate with necessary degree of efficiency/effectiveness; must closely monitor current systems and be willing to fund maintenance and upgrade.
Term
Strategic Impact Grid: Turnaround
Definition
Not considered mission critical, but change is due in near future. Typically requiring reorganization.
Term
Strategic Impact Grid: Strategic
Definition
IS both currently critical and change expected in near future. Must be proactive with maintenance and IT investments.
Term
IS guidelines affect:
Definition
Communication, ID Responsibilities, Long-Range Decision Support
Term
Technical IS Guidelines
Definition
Address future decisions pertaining to the hardware/software infrastructure, networking services, and the storage and protection of org data and info
Term
Org IS guidelines
Definition
decisions that pertain to HR, org of IS function, reporting, hierarchical structures
Term
SWOT
Definition
Strengths, Weaknesses, Opportunities, and Threats
Term
Market Opportunities
Definition
New way to create value
Term
Components of Value Created
Definition
Supplier Opportunity Cost, Firm Cost, Customer Willingness to Pay, Total Value Created
Term
SOC
Definition
Supplier Opportunity Cost: min amount of money the suppliers are willing to accept to provide firm with supply resources
Term
FC
Definition
Firm Cost: actual amount of money the firm disbursed to acquire supply resources
Term
CWP
Definition
Customer Willingness to Pay: max amount of money a customer is willing to spend in order to obtain a product
Term
TVC
Definition
Total Value Created: CWP-SOC
Term
Added Value
Definition
Value that would be lost if the firm did not take part in the exchange. Dependent on qualities that differentiate from competitors. Directly relates to firm's competitive advantage over similar firms.
Term
Creating Added Value
Definition
Increase CWP. Decrease SOC.
Term
Tactical IS
Definition
Do not create added value but are important (crucial) to firm's success
Term
Initiatives
Definition
specific projects with clear boundaries
Term
Strategic
Definition
Seeks to create advantage through initiative
Term
IT Dependent
Definition
Limited scope. IT core. ERP-enabled business integration, supple chain management, customer relationship management, eCommerce, and eBusiness. Only pay off if part of larger IS design.
Term
Value Creation Models
Definition
Industry analysis, Value chain analysis, customer service life cycle analysis
Term
Industry Analysis
Definition
Five competitive forces: threat of new entrants, threat of subs, bargaining power of buyers, bargaining power of suppliers, rivalry among competitors
Term
Industry Analysis and IT
Definition
Can reduce threat of entrants, contributed to power shift from suppliers to buyers, reduced firm's bargaining power to buyers
Term
Value Chain
Definition
Primary/Directly Related (inbound logistics, ops, outbound logistics, marketing and sales, and service) and Support/Indirectly Related (firm infrastructure, HR mgt, tech dev, procurement) Activities
Term
Value Chain and IS
Definition
both physical and information processing components; focus on the role that information techs can play in transforming current activities
Term
Value Network
Definition
create partnerships and dev interorg systems
Term
Customer Service Life Cycle
Definition
Four main phases: requirements, acquisitions, ownership, and retirement

Thirteen subphases: est reqs, specify; select source, order, autorize and pay for, acquire, eval and accept; integrate, monitor, upgrade, maintain; transfer or dispose, account for
Term
Emerging Frameworks
Definition
Designed to help managers ID opportunities to harness info for value creation. Virtual Value Chain, Value Creation with Customer Data, Data-Driven Strategic Initiatives
Term
Virtual Value Chain
Definition
map the set of activities that enable a firm to transform input into more valuable usable output.

Five activities:
1. Gather
2. Org
3. Select
4. Synthesize
5. Distribute
Term
3 Classes of Strategic Initiatives
Definition
Increasing order of complexity and unpredictable results:

1. Visibility--firm uses the sequential activities in the VVC to "see through" org processes

2. Mirroring Capabilities--shifting some of econ activities previously completed in the physical value chain to the info-defined world of VVC

3.New Digital Value--relationship with the customer and firm's ability to increase CWP using info gathered through VVC
Term
Value Matrix
Definition
Firm's physical transformation processes
Term
Value Creation with Customer Data
Definition
firm's specialization in the production and sale of a specific set of goods and services
Term
Theoretical Repurchase Frequency
Definition
Regularity with which the average customer acquires goods and services offered by the firms in the industry (potential, not actual)
Term
Degree of Customizability
Definition
extent to which product or service can be personalized to fit consumer needs
Term
Dimensions of Decision Making
Definition
Theoretical Repurchase Frequency and Degree of Customizability
Term
General Customer Data Strategies
Definition
Personalization, Rewards, Acquisition, No Potential
Term
Personalization Strategy
Definition
high repurchase frequency and high degree of customizability; there exists the potential to collect significant amount of individual preference based data because of significant repurchase rate leading to more custom products
Term
Rewards Strategy
Definition
Based on notion that firm's product/service will be a repeat purchase; fairly standardized good/service; firm can analyze profitability of each customer
Term
Acquisition Strategy
Definition
Collects customer data to enable the recruitment of profitable customers
Term
No potential
Definition
very little data can be collected and manager is highly restricted
Term
Data Acquirement
Definition
Third dimension. Degree to which data collection can be easily done.
Term
ID Opportunities to Create Data
Definition
1. ID relevant transaction processing systems
2. Inventory data currently available in these systems
3. Conceptualize initiatives that use the available data
4. Prioritize among the selected initiatives
Term
Identifying Relative TPS
Definition
narrow the scope of analysis; focus on systems that are most likely to hold relevant data
Term
Inventory Available Data
Definition
Gain access to the system and explore reporting functions
Term
Conceptualize initiatives
Definition
Determine what can be done with the data collected without worrying about feasibility or financial cost
Term
Prioritize Initiatives (upside potential, data availability)
Definition
Evaluate feasibility of initiatives.

1. Upside potential--assessment for financial benefits (time sensitivity, impact immediacy, aggregation requirements, trending requirements)

2. Data Availability--immediacy with which the initiative can be implemented (accuracy, comprehensiveness)
Term
Initiative Prior. Matrix
Definition
Imperatives, Quick Wins, Trade Offs, Losing Causes
Term
Imperatives
Definition
Significant upside potential and readily available information
Term
Quick Wins
Definition
not much upside potential, implemented based on readily available info
Term
Trade Offs
Definition
Sig upside potential, info not readily available/costly
Term
Losing Causes
Definition
low upside potential and info not readily available
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