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Influences on Marketing
na
6
Business
12th Grade
05/21/2015

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Term
What is marketing ?
Definition
Simply a system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.
Term

 

What is the strategic role of marketing ?

Definition
To achieve profit maximisation  through a marketing plan to gain greater sales.
Term
What is the marketing plan ?
Definition
A document that list activites aimed at meeting marketing outcomes in relation to goods and sevices. A template for reaching future goals such ass PROFIT MAAXIMISATION
Term
To achieve profit maximisation why does the marketing plan need to focus on long and short term planning ?
Definition

1- Bring buyer and seller together 

 

2- satisffying exchanges will mean repeat sales

 

3- marketing is a revenue generating function and noting is achieved until a sale is made 

Term
What is the marketing concept ??
Definition
- A philosophy that states all sections of the business are involved in saaticffying customer needs and want while achieving business goals
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