Term
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Definition
| Simply a system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. |
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Term
What is the strategic role of marketing ? |
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Definition
| To achieve profit maximisation through a marketing plan to gain greater sales. |
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Term
| What is the marketing plan ? |
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Definition
| A document that list activites aimed at meeting marketing outcomes in relation to goods and sevices. A template for reaching future goals such ass PROFIT MAAXIMISATION |
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Term
| To achieve profit maximisation why does the marketing plan need to focus on long and short term planning ? |
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Definition
1- Bring buyer and seller together
2- satisffying exchanges will mean repeat sales
3- marketing is a revenue generating function and noting is achieved until a sale is made |
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Term
| What is the marketing concept ?? |
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Definition
| - A philosophy that states all sections of the business are involved in saaticffying customer needs and want while achieving business goals |
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