Term
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Definition
| only 20 percent of a product's users account for 80 percent of the volume of product a company sells |
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Term
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Definition
| activities, interests, opinions; the psychographic variables researchers use to group consumers |
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Term
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Definition
| the appearance and personality a person takes on as an avatar in a computer-mediated environment like Second Life |
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Term
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Definition
| linking products together to create a more desirable connotation in consumer minds |
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Term
| consumption constellation |
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Definition
| a set of products and activities used by consumers to define, communicate and perform social rules |
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Term
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Definition
| pattern of food and beverage consumption that reflects the values of a social group |
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Term
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Definition
| techniques that combine consumer demographic information with geographic patterns to permit precise targeting of consumers with specific characteristics |
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Term
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Definition
| a set of shared values or tastes exhibited by a group of consumers, especially as these are reflected in consumption patterns. |
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Term
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Definition
| the view that products in different functional categories have symbolic meanings that are related to one another |
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Term
| The Values and Lifestyles System |
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Definition
| divides adult consumers into 39 groups based on traits |
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