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IMC Chapter 10
N/A
22
Marketing
Undergraduate 2
06/07/2010

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Cards

Term
activity stores
Definition
a retailing concept that lets consumers participate in the production of the products or services being sold in the store
Term
atmospherics
Definition
the use of space and physical features in store design to evoke certain effects in buyers
Term
being space
Definition
a retail environment that resembles a residential living room where customers are encouraged to congregate
Term
co-consumers
Definition
other patrons in a consumer setting
Term
consumer satisfaction/dissatisfaction (CS/D)
Definition
the overall attitude a person has about a product after it has been purchased
Term
divestment rituals
Definition
the steps people take to gradually distance themselves from things they treasure so that they can see them or give them away
Term
expectancy disconfirmation model
Definition
states that we form beliefs about product performance based on prior experience with the product and/or communications about the product that imply a certain level of quality; when something performs the way we thought it would, we may not think much about it. If it fails to live up expectations, this may create negative feelings. On the other hand, we are satisfied if performance exceeds our initial expectations
Term
freecycling
Definition
the practice of giving away useful but unwanted goods to keep them out of landfills
Term
Freegans
Definition
a takeoff on vegans, who shun all animal products, anticonsumerists who life off discards as a political statement against corporations and materialism
Term
Gemba
Definition
Japanese term for the one true source of information
Term
Impulse buying
Definition
a process that occurs when the consumer experiences a sudden urge to purchase an item that he or she cannot resist
Term
Lateral cycling
Definition
a process in which already purchased objects are sold to others or exchanged for other items
Term
Minipreneurs
Definition
one-person businesses
Term
Point-of-purchase stimuli
Definition
the promotional materials that are deployed in stores or other outlets to influence consumers' decisions at the time products are purchased
Term
pop-up stores
Definition
temporary locations that allow companies to test brands without a huge financial committment
Term
queuing theory
Definition
the mathematical study of waiting lines
Term
retail theming
Definition
strategy where stores create imaginary environments that transport shoppers to fantasy worlds or provide other kinds of stimulation
Term
shopping orientation
Definition
a consumer's general attitudes and motivations regarding the act of shopping, which include: social experiences, sharing of common interests, interpersonal attraction and instant status and the thrill of the hunt
Term
store image
Definition
a store's "personality" composed of such attributes as location,merchandise suitability, and the knowledge and congeniality of the sales staff
Term
time poverty
Definition
a feeling of having less time available than is required to meet the demands of everyday life
Term
total quality management (TQM)
Definition
management and engineering procedures aimed at reducing errors and increasing quality; based on Japanese practices
Term
underground economy
Definition
secondary markets like flea markets where transactions are not recorded
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