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| alters the dynamics or difference between low and high volume within an audio signal. |
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| are frequency selective amplifiers that allow us to alter the frequency characteristics of a given sound. |
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| Control the amplitude of a signal w/ basically two states: Open and Closed. |
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| does not allow signal to pass |
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| These devices allow us to create distinct repetitions of sounds, essentially echoes. |
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when 2 signals are played in sync, 1 signal is slowed down and then sped up.
-swishing or tunneling sound |
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1. Psychology of color
-color of the packaging:
-Red=fast food/Purple=Money
2. Layout
3. Copy
-the way ads are worded |
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| Ad1: Persuasion based on authority |
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| Presents a problem, Offers a solution, Effective, Believable |
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| People and attitudes associated with the product |
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| High priced items, Sells an image, No strong arguments |
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| implies correctness, celebrity endorsements, "we agree with people we like" |
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| Every time we double our speakers we will __________? |
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P.ower------------W.atts
I.(Current)-------A.mps
E.lectronic Force-V.olts
R.esistance-------O.hms(DC)
Z.(Impedance)-----O.hms(AC) |
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T.ell G.ranny M.om K.nows about m.y u.gly n.ew p.iercing
Tera,Giga,Mega,Kilo,none,milli,micro,
nano,pico |
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Dialogue Q1:
What is dialogue and what is it used for? |
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| Most important element in Audio Post-Production. Must be clear and legible,must tie plot and the narrative side of story together. |
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Dialogue Q2:
Who, on the set, captures the dialogue? |
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Boom Operator=mic person
Production Audio Mixer=gets sounds to field recorder |
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| What does ADR stand for and mean? |
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A.utomated D.ialogue R.eplacement
Talent must come in and redo his/her lines in a controlled environment(studio). |
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| Smoothes out replace dialogue. |
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| effects that are added in real time to the picture by Foley artists. |
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| are the natural sounds of a shots environment |
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| What are the two main aspects of music for movies? |
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Original Score=original music for that particular picture
Source Music=is pre-existing music used for that picture |
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| The process of mixing all of the sound elements so that the final mix can be accomplished with less work. |
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| Mixing sounds for a film into Stems which will be combined to represent the finished soundtrack. This is where the Re-recording process takes place. |
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| The final elements of a soundtrack that, when combined, make up the finished mix of a film |
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| Any signal that has not been processed or affected in any way. |
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Any signal that has been manipulated with effects.
Ex.: adding reverb or flanging |
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| What is a Dynamic Based Effects Processors? |
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| A processor that controls or alters the dynamics or the amplitude of a signal. |
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| What is a Time Based Effects Processors? |
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| A processor that controls or alters the timing of a signal. |
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suggests authorithy, power, boldness, seriousness, is distinguishing and classic.
Business wise it's great for creating drama and is good for a background color. |
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suggests security, authority, faithfulness and dignity.
The most popular and the second most powerful color.
For business it suggests sanctuary and fiscal responsibility. |
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suggests richness, politeness, helpfulness and effectiveness.
In business it suggests less important items. |
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suggests authority, practicality, earnestness and creativity.
Business wise it is traditional and conservative. |
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suggests health, fertility, freedom, freshness, healing, tranquility and jealousy.
Businesses use it to communicate status and wealth.
It is the easiest color on the eye. |
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suggests pleasure, excitement, cheer, endurance, strength and ambition.
For business it is good for highlighting information on charts and graphs. |
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suggests femininity, gentleness, well-being and innocence.
For business you must be aware of it's feminine links and implications. |
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suggests spirituality, royalty, luxury, wealth, sophistication, authority and mournfulness.
In business it is upscale and works with artistic type. |
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suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention.
Business wise it is associated with debt, is great for boldness and accents.
The most emotionally intense color. |
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suggests refined, purity, devotion, contemporary and truthfulness.
For business it can be sterile and refreshing. |
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suggests warmth, sunshine, cheer and happiness.
Business wise it appeals to the intellectual types and is a good accent.
Used with black it suggests danger.
It is the most difficult color for the eye to take in. |
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