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Ch 11 Culture & Subcultures on Consumer Behavior
Final Exam
11
Other
Undergraduate 4
06/10/2013

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Cards

Term
Acculturation
Definition
Learning of foreign culture
Term
Consumer Fieldwork
Definition
Research by anthropologists of the behaviors of a small sample of people from a particular society
Term
Content Analysis
Definition
Analyzing the content of verbal/pictorial communication.
Term
Core Values
Definition
Priorities/codes of conduct that affect/reflect the character of American society
Term
Culture
Definition
Learned beliefs, values, and customs that serve to regulate consumer behavior
Term
Enculturation
Definition
Learning of own culture
Term
Field Observation
Definition
Anthropological measure technique that focuses on observing behavior within a natural environment
Term
Participant-observers
Definition
Researchers who participate in the environment that they are studying without notifying those who are being observed
Term
Ritual
Definition
Symbolic activity occurring in a fixed sequence and repeated over time
Term
Rokeach Value Survey
Definition
Self-administered inventory of 18 "terminal" values (personal goals) and 18 "instrumental" values (how to reach goals)
Term
Symbols
Definition
Anything that stands for something else
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