Shared Flashcard Set

Details

IB 206 PP 7,and PP 8
PowerPoint 7+8
27
Business
Undergraduate 2
11/14/2011

Additional Business Flashcards

 


 

Cards

Term
Strategy
Definition
Way to make choices about getting and using scarce resources.
Term
Competitive Advantage and Competencies
Definition
Same activity in diff way... Rare, Value to customers, difficult to imitate.
Term
Strategic Planning
Definition
Identify opportunities and threats from around the world, plan to handle them.
Term
Competitive Pressures
Definition
Cost Reduction, Local Responsiveness
Term
Universal Needs
Definition
When Taste and Preference is diff in nations
Term
Pressures For Local Responsiveness
Definition
Taste,Preference,Traditions,channels, Govt demands
Term
Strategic Position
Definition
Strategy, Operations, and Organization
Term
Home Replication Strategy
Definition
Taking Domestically Produced and sell internationally with no change in product
Term
Multi-Domestic Strategy
Definition
Increase Profit by customizing product for different markets
Term
Transnational Strategy
Definition
Location, and Change Product when both high cost pressure and Local Responsiveness is there
Term
Organizational Structure
Definition
Way company arranges employees and activities
Term
Control
Definition
Used to measure performance of units and how well they are being run
Term
Four Dimensions Structure
Definition
Product/Technical Expert,Geographic,Customer, and Functional
Term
Enter Foreign Markets
Definition
Export,Licensing, Franchise, Joint Venture, Wholly Owned subsidiary
Term
Q's for Expanding
Definition
Which Markets, When and What Scale, How to enter
Term
Timing of Entry
Definition
Before, or After other foreign Markets
Term
First Mover Advantage
Definition
Enter Market Early, Strong Brand Name, Volume/Cost Advantage, switching Costs
Term
First Mover Dis-Advantage
Definition
Pioneering Cost-Cost that early bear but later companies avoid. Business Failure,cost of promoting product
Term
Firms Can enter Markets...
Definition
Indirect/Direct Export
TurnKey
Licensing
Franchising
Contract Management
Joint Venture
Wholly Owned
Term
Turnkey
Definition
Contractor that handles all details for a foreign client
Term
Licensing
Definition
Granting rights of property to another person for time period.. getting royalty fee.
Term
Franchising
Definition
Sell intangible property, but they must follow strict rules how it does business
Term
Contract Manufacturing
Definition
Sending to independent factories overseas, but sells under its own brand name
Term
Joint Venture
Definition
Jointly Owned 50/50, Less Risk, Partner Knowledge
Term
Wholly Owned
Definition
100% Ownership,

Can Set up new operation
no risk of losing control
take all profit
But bad bc they bear the full cost
Term
Core Competencies
Definition
Tech Know-How
Management Know-How
Term
Acquisitions
Definition
Are quick, preempt competition, less risky, but many are not successful.
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