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Humanities
Definition
68
Other
Undergraduate 1
06/11/2014

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Term
Strategic thinking
Definition
perspective that guides learners in making good decisions about what information to seek and how to get the most out of that information
Term
component analysis p.42
Definition
breaking a message into a set of components that are mutually exclusive and exhaustive
Term
analytical dimension p.54
Definition
the category for all the components; a continuum that underlies all the components
Term
outline analysis p.57
Definition
a multi-leveled component analysis where some components are categories for other components
Term
position p.57
Definition
the location of a component relative to other components in an outline analysis
Term
focal plane analysis p.60
Definition
searching for a particular fact or idea in a message
Term
purpose-defining heuristic p.61
Definition
a guideline to help specify a purpose for the analysis when one is not given
Term
generic dimension p.64
Definition
a dimension (such as structure or function) that can be used for a component analysis of almost anything
Term
structural dimension p.64
Definition
physical properties of the components of a message
Term
functional dimension p.64
Definition
purpose or usage of the components of a message
Term
inductively derived dimension heuristic p.64
Definition
a guideline for inferring a dimension by listing characteristics of the message
Term
number of elements heuristic p.66
Definition
a guideline for deciding how many elements are on an analytical dimension
Term
number of levels heuristic p.66
Definition
a guideline for deciding how many levels an outline analysis should contain
Term
trap p.67
Definition
a barrier along the problem-solving path that can stop you from achieving your purpose
Term
standard p.70
Definition
a benchmark that is used to compare elements. elements that meet the standard are judged as satisfactory, elements that fall short of the standard and failures, and elements that exceed the standard are judged as excelling.
Term
cognitive standard p.70
Definition
a benchmark used to judge factual material
Term
moral standard p.72
Definition
a benchmark indicating what is acceptable from an ethical or religious point of view.
Term
emotional standard p.72
Definition
expectation for the kind and degree of emotional reaction that should be evoked by a message
Term
aestethic standard p.72
Definition
a benchmark used to judge the artistic quality of a message
Term
criteria p.73
Definition
conditions that must be met in order to achieve a standard.
Term
category construction heuristic p.75
Definition
guidelines for dividing a continuum into meaningful categories
Term
multiple elements heuristic p.76
Definition
guidelines for making a summary judgement when there are more than one element-standard comparison
Term
standard-complex p.76
Definition
a standard that is composed of multiple criteria
Term
source credibility p.79
Definition
likelihood that the information presented by a source is accurate
Term
casual relationship p.81
Definition
an interference that one element causes a reaction in another element
Term
comparative claim p.81
Definition
the judgment that one element is superior to another element in some way
Term
pattern p.86
Definition
commonalities across elements
Term
generalizing p.86
Definition
making a claim that a pattern you infer from observing a small number of elements is the same pattern you would find if you examined all the elements in a set
Term
efficiency p.86
Definition
using a skill with as little effort as possible
Term
accuracy p.86
Definition
using a skill to arrive at conclusions supported by observations, free of false inferences and conclusions
Term
general claim p.90
Definition
argument that the pattern found in the elements you observed extends to a larger class of elements you have not observed
Term
falsification p.91
Definition
finding evidence counter to your inferred pattern
Term
tentativeness p.92
Definition
belief that your inferred pattern may be falsified later; an attitude you must hold while doing induction
Term
intuition p.93
Definition
direct perception of patterns independent of any reasoning process, insightful learning
Term
intuition p.93
Definition
direct perception of patterns independent of any reasoning process, insightful learning
Term
Syllogism p.100
Definition
a set of three statements in which a conclusion is reasoned from two beginning premises.
Term
Major Premise p.100
Definition
a general principle of rule
Term
Minor Premise
Definition
An observation of a particular.
Term
Liberal Education p.101
Definition
Acquisition of general principles and the skills to use them as well.
Term
Faulty Major Premise p.104
Definition
When the general principle in a syllogism is wrong.
Term
Irrelevant major premise p.105
Definition
when the general principle in a syllogism does not relate to your minor premise.
Term
Too Simple a Major Premise p.104
Definition
When the general principle in a syllogism does not contain enough elements to form a complete foundation for reasoning to an accurate conclusion.
Term
Probability premise p.106
Definition
a major premise that expresses a principle that is likely but not certain to hold.
Term
Conditional reasoning p.107
Definition
Using logic to arrive at an accurate conclusion when the major premise is a conditional one.
Term
Classification scheme p.115
Definition
a grouping of elements based on their similarities and differences.
Term
Decision Rule p.117
Definition
a rule for how to categorize messages based on their characteristics.
Term
Emerging classification scheme p.119
Definition
A classification scheme that you develop as you examine elements in messages and not in advance.
Term
Multiple characteristics p.121
Definition
Guideline for considering more than one thing about each message when trying to put it into a category.
Term
Non-categorical scheme p.123
Definition
a guideline for grouping when the classification scheme does not have natural categories.
Term
Complex whole p.130
Definition
a more elaborated whole or reconfigured whole.
Term
Complex whole p.130
Definition
a more elaborated whole or reconfigured whole.
Term
Fixed constraints p.134
Definition
Parameters of the problem that are given to you and cannot be changed.
Term
word limit p.142
Definition
maximum number of words allowed in the abstract; you must not exceed this number
Term
word target p.142
Definition
an ideal number of words to aim for; the abstract can be a little shorter or a little longer
Term
word budget p.144
Definition
a plan for allocating words to different parts of the abstract
Term
balanced technique p. 144
Definition
apportioning words equally to each component in the outline
Term
component sentences p.144
Definition
short sentences that each capture the essence of a component in the message
Term
umbrella sentence p.144
Definition
the first sentence in the abstract; introduces all components
Term
over-reduction p.147
Definition
trap of using too few words and losing the essence of the message
Term
partial capture p.148
Definition
trap of focusing on only part of the message and ignoring other parts
Term
thesis p.154
Definition
main point of a persuasive message
Term
logos p.155
Definition
appeal based on logic and facts
Term
ethos p.155
Definition
appeal based on expertise of writer
Term
pathos p.155
Definition
appeal based on emotions
Term
spiral p.157
Definition
going back over arguments and evidence with each each pass at a higher level of understanding
Term
lead p.157
Definition
first sentence of a message; sets up arguments and generates interest
Term
tentative conclusion p.158
Definition
a conclusion that a writer adopts temporarily and changes until it clearly and accurately reflects the evidence
Term
hidden thesis p. 158
Definition
a thesis that does not appear clearly in the lead; instead readers discover it on their own in the message
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