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Human Communication
Chapter Fifteen Terms
4
Communication
Undergraduate 1
11/22/2009

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Term
Persuasive Presentation
Definition
A message designed to strategically induce change in an audience.
Term
Immediate Purpose
Definition
A statement of what you intend to accomplish in this particular presentation.
Term
Ultimate Goal
Definition
A statement of purposes that could be acheived with continuing attempts to persuade.
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