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Definition
| A creative procedure for thinking of as many topics as you can in a limited time. |
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Definition
| Analysis of your own reading, viewing, and listening habits and behavior to discover topics of personal interest. |
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| A measure of how much time and effort you put into a cause; your passion and concern about the topic. |
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Definition
| Collection and interpretation of audience information obtained by observation, inferences questionnaires, interviews. |
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Term
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Definition
| Audience that has not chosen to hear a particular speaker or speech. |
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Term
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Definition
| A collection of people who choose to listen to a particular speaker or speech. |
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Term
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Definition
| The collection and interpretation of data about the characteristics of people. |
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Term
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Definition
| Predisposition to respond favorably or unfavorably to a person, an object, an idea, or an event. |
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Term
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Definition
| A conviction; often thought to be more enduring than an attitude and less enduring than a value. |
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| A deeply rooted belief that governs our attitude about something. |
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Term
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Definition
| A set of written questions developed to obtain demographic and attitudinal information. |
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Term
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Definition
| A method of bringing national issues down to the individual level. |
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