Term
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Definition
| Central idea that you're trying to convey in a public speech |
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Term
| Normal structure of a public speech |
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Definition
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Term
| Functions of the introduction |
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Definition
capture attention
establish ethos
create a desire to listen
introduce topic and preview main ideas |
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Term
| Functions of the conclusion |
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Definition
signal ending
summarize main ideas
elicit a response
provide sense of finality |
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Term
| 5 organizational patterns for public speeches |
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Definition
chronological
spatial
topical
causal
motivated sequence |
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Term
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Definition
manuscript
impromptu
extemporaneous |
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Term
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Definition
invention
style
arrangement
memorization
delivery |
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Term
| 3 unique characteristics of mass media |
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Definition
organization sending the message (not the individual)
receivers are anonymous
indirect channels/technology |
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Term
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Definition
surveillance
correlation
cultural transmission
entertainment |
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Term
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Definition
| Media controls the way people think - audience is passive |
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Term
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Definition
| Audience can resist media influence |
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Term
| Agenda-setting function of the media |
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Definition
| Media can't tell you WHAT to think, but it can tell you what to think ABOUT |
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Term
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Definition
| Media messages reproduce dominant ideologies of society |
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Term
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Definition
| Media contributes to the audience's perception of social reality |
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Term
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Definition
| Media helps perpetuate and enforce commonly held stereotypes |
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Term
| Selective exposure, elective attention, selective perception, selective retention |
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Definition
| Ways that receivers resist media influence |
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Term
| Uses and gratifications theory |
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Definition
| People use media to gratify needs |
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Term
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Definition
| Groups of people who find meanings in media because of their backgrounds |
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Term
| Characteristics of new media |
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Definition
digitization
multimedia
new modes of consumption
interactivity
access to information
user choice, audience fragmentation |
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Term
| Approximeeting, stage-phoning, phone-shielding, e-fatigue |
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Definition
Making plans that remain in flux
Pretending to make important phone calls
Pretending to take phone calls to avoid interaction
Increased surveillance |
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Term
| Positive and negative consequences of audience fragmentation |
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Definition
| Greater freedom of choice, ability to search vs echo chamber |
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