Shared Flashcard Set

Details

Hrtm 374
Midterm
76
Business
Undergraduate 4
02/03/2010

Additional Business Flashcards

 


 

Cards

Term
benchmark organizations
Definition
organizations that meet and often exceed customer expectations regarding service quality and value and that have a high degree of excellence in their services, processes, and business support system; these organizations also frequently have a world-class reputation.
Term
cost
Definition
the entire burdon expended by a guest to receive a service, including tangible quantifiable costs and intangible nonquantifiable costs like opportunity costs of foregoing alternative opportunities, annoyance at recieving at receiving unsatisfactory service, and so forth.
Term
expectations
Definition
characteristics that a guest hopes and assumes will be associated with a service experience
Term
guest experience
Definition
consisting of the service product, setting, and delivery system, it is the sum total of the experience that the guest has with the service provider on a given occasion or set of occasions; often referred to a service experience in other service industries.
Term
guestologist
Definition
a specialist in identifying how hospitality organizations can best respond to the needs, wants, and expectations of their targeted guest markets
Term
hospitality
Definition
an industry consisting basically of organizations that offer guests courteous, professional food, drink, and lodging services, alone or in combination, but in an expanded definition also including them park, gaming, cruise ship, trade show, fair, meeting, planning, and convention organizations
Term
internal customers
Definition
persons or units within the organization that depend on and serve each other
Term
moment of truth
Definition
a term coined by jan carlzon to refer to any key or crucial moment or period duing a service encounter, a make-or-break moment; subsequently expanded by others to include any significant or memorable interaction point between organization and guest
Term
quality
Definition
special meaning in the hospitality field: the difference between what the guest expects and what the guest gets
Term
service
Definition
an action or performed task that takes place by direct contact between the customer or guest and the representatives of the service organization
Term
service delivery system
Definition
the human components and the physical production processes, plus the organizational and information systems, involved in delivering the service to the customer
Term
service encounter
Definition
the actual person-to-person interaciton or series of interactions between the customer and the persons delivering the service.
Term
service environment
Definition
hte physical location and its characteristics within which the organization provides service to guests; same as service setting and servicescape
Term
service package
Definition
same as service product
Term
service product
Definition
the entire bundle of tangibles and intangibles provided by a hospitality organization to guests during a service experience; same as service package
Term
service quality
Definition
difference between the service that the customer expects to get and the service that a customer actually receives
Term
service setting
Definition
physical location and its characteristics within which the organization provides service to guests; same as service environment and servicescape
Term
service value
Definition
the relationship of the quality of the service to its cost, or service quality divided by cost of service
Term
servicescape
Definition
same as service setting
Term
value
Definition
quality related to cost, or quality divided by cost
Term
action plans
Definition
the specific plans that translate the service strategy into guides for employee activity over the coming period, usually a year.
Term
brand name
Definition
associated with a specific product, service, or organization, used to differentiate the organization's offerings so as to achieve market superiority over competitors.
Term
core competency
Definition
a strength basic and perhaps unique to an organization
Term
design day
Definition
the day of the year which the organization assumes when determining how much capacity to design for; used to balance the costs to the organization of excess capacity and the cost to the guest of inadequate capacity
Term
differentiate
Definition
a strategy designed to create in the guests mind desirable differences, either real or driven by marketing and advertising, between the service or product offered by the organization and other competing services and products
Term
environmental assessment
Definition
examination of the present opportunities and threats in the external business environment, and forecast of the future environment, within the the organization operates to determine the impact of external factors on the organization and to discover key drivers that will satisfy present and future guests
Term
internal audit
Definition
a careful examination of the organization's present internal condition, its strengths and weaknesses; carried out as long term strategic planning
Term
key driver
Definition
a primary factor within a guest experience valued highly by the guest and leading to guest satisfaction, determined by surveying and studying guests
Term
low-price provider
Definition
organization that tries to compete within its market primarily by maximizing operational or production efficiencies and minimizing organizational costs so as to offer the same service as competitors at a lower price
Term
market niche
Definition
a gap in a market that an organization seeks out, focuses on, and attempts to fill to attract customers and compete successfully
Term
mission statement
Definition
an articulation of the organization's purpose, the reason for which it was founded and for which it continues to exist
Term
qualitative forecasiting tools
Definition
forecasting tools that use quantitative, non-subjective information or data to make projections
Term
brainstorming
Definition
as a qualitative forecasting tool, a method in which a group of people generate and share ideas in open discussion,, often in a free-association way, about what the future may bring.
Term
delphi technique
Definition
qualitative forcasting tool, a rather formal process involving surveying experts to get thier individual forecats, then combining or averaging those forecasts, often followed by another round of estimates based on sharing of the individual and combined forecasts, the goal being to arrive at a final combined forecast
Term
focus group
Definition
a qualitative forecasting tool, a group of people discuss with a trained group discussion leader their future hopes and expectations of the organization; often used to sound out guests about planned organizational innovations
Term
scenario building
Definition
as a qualitative forecasting tool, a group of people assume a certain future situation or set of circumstances, then try to assess its implications for the organization
Term
quantitative forecasting tools
Definition
forecasting tools that use quantitative, non-subjective information or data to make projections
Term
economic models
Definition
elaborate mathematical descriptions of multiple and complex relationships, statistically assembled as systems of multiple regression equations
Term
regression analysis
Definition
study of statistical relationship or degree of association between two or more variable to predict a dependent variable of interest; used in forecasting
Term
time series and trend analysis
Definition
statistical methods for projecting past information or trends into the future; used in forecasting
Term
strategic premises
Definition
assumptions about the future, based on the results of forecasting, on which the organization's strategic plan is based or premised.
Term
strategic plan
Definition
the specific steps that detail how the organization intends to get from where it is to where it wishes to be in order to achieve its mission and vission
Term
vision statement
Definition
an articulation of what the organization hopes to look like and be like in the future
Term
yield management
Definition
a technique for managing the sale of an organization's units of capicity, using forecasts based on past results, to maximize the profitability of that capacity; in other words, selling the right capacity to the right customer at the right time.
Term
disney "show"
Definition
everyone and everything that interfaces or interacts with guests on a disney property
Term
eatertainment
Definition
a restaurant, often heavily themed, that somehow combines the provisions of food and entertainment
Term
lean environment
Definition
a service setting, environment, or servicescape requiring that guests process relatively little information; used when guests are relatively unaware with the environment
Term
rich environment
Definition
a service setting, environment, or servicescape in which much information is available for processing by guests; used when guests are generally familiar with the environment
Term
service environment
Definition
the physical location and its characteristics within which the organization provides service to guests
Term
service setting
Definition
same as service environment
Term
servicescape
Definition
the physical location and its characteristics within the organization provides service to guests, especially the physical aspects of the setting that contribute to the guest's overall physical "feel" of the experience
Term
theming
Definition
the organization and presentation of the guest experience around a unifying idea or theme, often a fantasy theme, to give guests the illusion of being in a place and time other than "the here and now"; most often used in connection with theme parks and theme retaurants
Term
beliefs
Definition
a body of ideas or tenets believed to be or accepted as true
Term
norms
Definition
standards of behavior that define how members are expected to act while part of the organization
Term
organizational culture
Definition
tho totality of the organization's socially transmitted beliefs, values, norms, and behavior patterns
Term
ritual
Definition
a symbolic act performed to gain and maintain membership or identify within an organization
Term
symbol
Definition
a physical object that has organizational significance or communicates an unspoken message
Term
values
Definition
quality related to cost, or quality divided by cost
Term
KSA's
Definition
short for knowledge, skills, and abilities necessary to do a job
Term
recruitment
Definition
the process of finding candidates with the KSA's necessary to fill organizational positions
Term
selection
Definition
the process of selecting employees to fill organizational positions from the candidates with the necessary KSA's
Term
structured interview
Definition
an interview conducted according to a set pattern, usually involving a standard set of questions designed to gather relevant personal and job related data.
Term
employee development
Definition
the use of methods designed to provide present employees with the KSA's they will need in future jobs and assignments
Term
external training
Definition
training provided for organizational members by persons or institutions outside the organization
Term
internal training
Definition
training provided for organizational members by persons or groups within the organization itself
Term
training methods
Definition
methods used to provide employees with necessary or helpful KSA's, the standard methods being classroom presentations, video, one-on-one supervised experiences, home study, and computerized presentations.
Term
authority-acceptance theory
Definition
chester barnards theory of what authority is and why people do or do not accept it
Term
eager factors
Definition
the factors or elements that make an employee's job fun, establish the fairness of how the rewards are distributed, and cause the job to be interesting for the employee
Term
empowerment
Definition
giving employees authority to make decisions and gain greater control over their work
Term
job content
Definition
the tasks and procedures necessary for doing a certain job
Term
motivation
Definition
the drive or compelling force that energizes people to do what they do in a given situation
Term
positive reinforcement
Definition
providing rewards to employees for organizationally approved behaviors namely, those associated with high levels of guest satisfaction, to encourage repetition of those behaviors
Term
role theory
Definition
the theory of how other people or groups influences us to behave or function in particular settings or situations
Term
work groups and work teams
Definition
a small employee group with complementary skills committed to the achievement of a common purpose and set of specific performance goals, the members holding each other fully jointly accountable for the team's results
Term
work team characteristics
Definition
a set of KSAs that seem to characterize successful work teams
Term
job context
Definition
that part of the organizational mission, goals, and objectives within which the individual job fits
Supporting users have an ad free experience!