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HRTM 260 - Final Exam
Chapters 4, 5, 6
84
Other
Undergraduate 1
05/07/2013

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Cards

Term
Four Rs of Front Office Information Management
Definition

R1: Reservations Management

R2:Rooms Management

R3: Revenue Management

R4: Records and Accounts Management

Term
Reservations Management
Definition
MLOS (Minimum Length of Stay)
Term
Rooms Management
Definition

The PMS must interface with many other data - and info-generating systems.

Ex: Front desk requires up-to-date info from housekeeping regarding clean/inspected rooms

Term
Records and Accounts Management
Definition

The PMS can easily and quickly allow the front desk agent to establish, receive, and record the proper payment from each guest. 

Term
Minimum Length of Stay
Definition
Designation that instructs reservationists to decline a reservation request from any guest who will not reserve a room for the minimum number of days allowed as predetermined by the hotel
Term
Length of Stay
Definition

Number of nights a hotel's individual guests use their rooms.  LOS is computed on a per-stay basis.

Ex: In a hotel that sold 300 group room nights to 100 guests, the LOS would be 3.

 

Room nights sold ÷ Rooms Sold = LOS

Term

Advantages of precise guestroom sales forecasts

Definition

–Accurate revenue estimates
–Better guest service because of improved staffing decisions
–Lowered labor costs because employees can be more accurately scheduled according to productivity standards
–Improved budgeting abilities
–Increased operational efficiencies
–Improved profit margins (revenues minus costs)
Maximized owner (shareholder) profits

Term
Reservation Screen
Definition

-Account Number

-Status

-Balance

-Stay Info

-Guest Info

-Guarantee Info

-Tracking

-Options

-Associated Accounts

-Notes

Term
Room Types
Definition

-Single

-Double/Double-double

-Queen

-King

-Sofa Sleeper

-Adjoining Rooms

-Connecting Rooms

-Beach front/view

-Restricted floor

-Barrier Free

-Smoking/non-smoking

-Suite

Term
Single (Twin)
Definition
Room that contains a single person bed
Term
Double
Definition
Room that contains one double bed
Term
Double-double
Definition
Room that countains two double beds
Term
Adjoining Rooms
Definition
Rooms that are next to each other but do not have a connecting door
Term
Connecting Rooms
Definition
Rooms that have individual entrance door but also share a common interior door, which allows guests to enter each room from inside either room
Term
Beach Front
Definition
Room that allows direct access to the beach (or other desirable hotel location)
Term
Beach View
Definition
Room that gives the occupants a direct view of the beach (or any other desirable hotel location)
Term
Restricted Floor
Definition
Room that is located in a section of the hotel that is accessible only to specifically designated guests
Term
Barrier Free
Definition
Special room that is easily accesible to those with limited physical abilities (In the past, referred to as handicapped)
Term
Suite
Definition
Typically a large room with the sleeping area separated by a wall or partial wall.  A whirlpool suite has an in-room whirlpool tub or hot-tub.  A parlor suite has a large, separate living room (parlor) area suitable for entertaining
Term
Room Status
Definition

-Clean and vacant

-Occupied

-On-change

-Do not disturb

-Sleep-out (sleeper)

-Stayover

-Due-out

-Check out

-Out of order

-Lock-out

-Late check out

Term
Clean and Vacant
Definition
Room is vacant, has been cleaned, and can be assigned to a guest
Term
Occupied
Definition
Room is registered to a certain guest
Term
On-Change
Definition
Room is vacant but not yet clean
Term
Do Not Disturb
Definition
Room is occupied, but has not been cleaned due to the guest's request not to be disturbed
Term
Sleep-Out (Sleeper)
Definition
Room is reported as occupied, but the room was not used (bed not used, no personal belongings in room), and the guest is not present
Term
Stayover
Definition
Guest will stay in the room at least one more night
Term
Due out
Definition
Guest has indicated this is the last day the room will be used
Term
Check-out
Definition
Guest has departed
Term
Out of Order
Definition
Room is unrentable and, therefore, unassignable at this time
Term
Lock-out
Definition
Guest has items in the room but will be denied access until approved to reenter by management
Term
Late Check-out
Definition
Guest requested and was given an extension of the regular check-out time
Term
When selecting a PMS, what are the important characteristics FOMs should evaluate?
Definition

-Reliability

-Cost of operation

-Ease of installation

-Ease of use

-Ease of interface integration

-Maitenance requirements

-Ease and frequency of upgrading/updating

-Quality and availability of support services

Term
Role and responsbilities of the FOM in the management of rooms forecast data
Definition

-Monitor and adjust room rates to reflect the realities of actual room demand

-Make the best occupancy forecasts and maximize RevPar

Term
Occupancy Forecast
Definition

An estimate of future occupancy stated as a percentage of rooms available

 

Tells FOMS how many rooms are projected to be sold

Term
Availability Forecast
Definition

An estimate of the number of rooms that remain to be sold

 

Tells FOMs about the rooms that remain to be sold

Term
Guidelines to Maximize RevPar
Definition

-Recongnize the unique property features

-Know about special citywide events

-Understand the demand for competitive hotels

-Consider the opening or closing of competitive hotels

-Include weather, road construction, seasons, and other relevant factors

-Adjust forecasts quickly when confronted with significant events

Term
Predictive Data Sources - Internal
Definition

-Occupancy %

-Room count

-Reservation/cancellation activity

-No-shows

-Arrivals

-Early departures

-Stayovers

Term
Predictive Data Sources - External
Definition

-Local, national, and international events

-Economy

-National and regional travel trends

Term
Trend Report
Definition
Summarized monthly room sales for a specific hotel and its competitive set
Term
STAR Report
Definition
Summarizes monthly room sales for the hotel's local market
Term
Competitive Set ("Comp Set")
Definition
The group of competing hotels to which an individual hotel's operating performance is compared
Term
STR Index
Definition
A comparitive measure of a specific hotel's operating performance
Term
Group Reservation Handling
Definition

Group Reservation: Any entity that reserves 10 or more guestrooms at one time

 

-Group History

-Peak arrival day

-Peak night

-Pick-up rate

-Group cutoff date

 

Term
Group History
Definition

Includes info about the group's previous date or dates of stay, room preferences, room rates paid, form of payment, and any other indo desired by DOS or FOM

 

Group history probably does not exist in PMS

Term
Peak Arrival Day
Definition
The day when most attendees arrive
Term
Peak Night
Definition
Night when the most guestrooms for a group are sold
Term
Pick-up Rate
Definition
The actual number of guest rooms reserved for (or by) individuals. Group pick-up is the number of guest rooms reserved for individuals in a group block
Term
Group Cutoff Date
Definition
Date on which unreserved rooms held in a group block are returned to the hotel's general rooms inventory
Term
Pick-up Report
Definition
Any of a variety of PMS reports designed to summarize reservation activity
Term
30-Day Forecast
Definition
Compare the hotel's budget forecast with an occupancy forecast
Term
On-the-books
Definition

Hotel term for cummulative current data. Most often used in reference to reservation data

(Reservation scheduled in the future)

 

Ex: 300 room hotel has reservations for 200 rooms on a given future date, so hotel has 200 reservations "on-the-books"

Term
Block Rooms
Definition
Rooms reserved exclusively for members of a specific group.  A block consists of all rooms held (reserved) by the hotel for the exclusive use of that group
Term
PMS Report
Definition
Specific set of data or info taken from a hotel's property management system
Term
House Count
Definition
Total number of guests staying in a hotel on a specific night
Term
Fade Rate
Definition

Reduced rate authorized for use when a guest seeking a reservation exhibits price (rate) resistance

"Flex Rate"

Term
GoPar
Definition

Gross operating profit per available room

 

The average gross profit (revenue less management-controllable expenses) generated by each guest room during a given time period

Term
E-Distribution Channel
Definition

"E-Commerce"

 

Generic term used to indicate all electronic methods of advertising and selling guestrooms

(internet, website, twitter, facebook)

Term
Room Rate Economics
Definition
Process by which revenue managers price rooms while considering how consumers may react to the pricing strategies that are used
Term
Law of Supply
Definition

Recognizes when demand is held constant, an increase in supply leads to a decrease selling price

Conversely, when demand is held constant, a decrease in supply leads to an increased selling price

Term
Law of Demand
Definition

Recognizes when supply is held constant, an increase in demand results in an increase in selling price

Conversely, with supply held constant, a decrease in demand leads to a decreased selling price

Term

Room Rate Management

CRS

Definition

Central Reservation System

An entity, operated by a franchisor, that offers potential guests the opportunity to make reservations at its affiliated (branded) hotels by telephone, fax, and/or the Internet

Term

Room Rate Management

Responsibilities (Shared by?)

Definition

-Revenue Manager

-FOM

-DOSM

Term

Revenue Management

Negotiated Rate

Definition
A special room rate offered for a fixed period of time to a specific hotel client 
Term

Revenue Management

Black-Out Date

Definition
Any day(s) in which the hotel will not honor a negotiated rate
Term

Revenue Management

Negotiated Rate Agreement

Definition
A document that details the specific contractual obligations of a hotel and client when the hotel has offered, and the client has agreed to, a negotiated rate
Term
Distribution Channel
Definition

A source of potential room reservations

 

Sources include hotel's direct telephone number, franchisor-maintained website, its own webite, all third-party websites advertising the hotel's rates, the front desk (for walk-ins), and the hotel's sales department

Term
Market Code
Definition

Guest types differentited by sales source

Typical market codes include transient and group

Term
Track Code
Definition

Guest types differentiated by traveler demographics

Typical track codes include those related to purpose of traveler's trip, such as business or leisure

Term
Room Rate Resistance
Definition
Refusal to make a reservation because the rate quoted is perceived to be too high
Term
American Plan (AP)
Definition

Special rate that includes specifically identified guest meals

(typically, breakfast, lunch, and dinner)

 

*More than one meal*

Term
Modified American Plan (MAP)
Definition

Special rate that includes a specifically identified guest meal

(typically one per day - often breakfast)

 

*ONE meal*

Term
European Plan (EP)
Definition
Room rate that does not include guest meals
Term
Hubbart Formula
Definition

1. Calculate the hotel's target profits

2. Calculate all fixed expenses

3. Calculate all operating costs

4. Calculate non-room income

5. Determine the total room revenue required to meet the hotel's goals and obligations

6.Forecast the number of rooms to be sold based on estimated occupancy

7. Calculate the hotel's required ADR

Term

Cost Per Key

or

Cost Per Room

Definition

Average purchase price of a hotel's guest room expressed in thousands of dollars

 

Ex: 200 room hotel offered for 12 million is selling at a cost of $60,000 per key (or room)

12 million ÷ 200 = $60,000

Term
Overbooking hotel rooms
Definition

Situation in which the hotel has more guest reservations for rooms than it has rooms available to to lodge those guests

 

If occurs most likely hotel will have to walk guest

Term
CTA
Definition

Closed to arrival

Hotel declines reservations for guests wanting to arrive on a specific date

Term
GDS
Definition

Global Distribution System

System of companies (Sabre, Galileo, Apollo, Amadeus, and Worldspan) that connects hotels offering rooms for sale with individuals and travel professionals worldwide who will potentially purchase them

Term
Yield Management
Definition
Demand forecasting system designed to maximize revenue by holding room rates high during times of high guestroom demand and by decreasing room rates during times of lower guestroom demand
Term

ADR

Formula

Definition
Total room revenue/Number of rooms sold
Term

RevPar

Formula

Definition
Total room revenue/Rooms available
Term
GoPar
Definition

Revenue - management controllable expense/

rooms available

Term

STR Index

Formula

Definition

Performance of hotel/

Performance of competitive set hotels

Term

Occupancy Forecast

Formula

Definition
Forecast of room demand/Rooms available
Term

Availability Forecast

Formula

Definition
Rooms available to sell (100%) - Occupancy forecast %
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