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Hospitality Exam II Sections IV-VI
Hospitality
78
Business
Undergraduate 1
09/29/2012

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Term
What percent of C.V.'s are unqualified applicants?
Definition
44%
Term
E.D.G.E
Definition
Employment Dynamics and Growth Expectation
Term
What is the core of the hospitality industry?
Definition
Lodging and Food Service.
Term
How many people does the lodging part of the Hosp. Ind. employ?
Definition
1.8 Million people with about 200,000 in management positions.
Term
How many people does the Food Service part of the Hosp. Ind. employ and what percent of the labor force is that?
Definition
13 million employees which is about 9% of the labor force.
Term
How many cents of a persons dollar is spent in the food industry?
Definition
About $0.48 of each dollar.
Term
Where do most people develop U.S. labor work skills?
Definition
In the food service Ind.
Term
Why a career in Hospitality?
Definition
creativity
people business
action business
Great salary increases and perks
Term
What is the hospitality CEO avg. level of pay and how does it compare to other industries?
Definition
14.4 million and the hospitality ranks 4th
Term
Sheldon Adelson
Definition
Venetian Cainos,21.5 billion, lost 19 billion and made it back, richest american.
Term
What magazine posts a list of good companies to work for and what are a few they listed.
Definition
Kimpton Hotels, Starbucks, and Marriot.
Term
Why not a career in Hospitality?
Definition
Long and non-traditional Hours
pressure
low beginning salaries
industry of self made people expect you to prove yourself
Term
Human Relations Research always divides between?
Definition
Task focused vs. People focused.
Term
Skill based research differentiates between?
Definition
people skills
cognitive skills
practical skills
Term
Hospitality Ind. hires for?
Definition
Attitude-the skills can taught.
Term
How do you know if youre right for an Ind.?
Definition
You yourself can or your company will run psychometric tests.Personality Tests(myers-Briggs type indicator)or Aptitude test-what is potential with training?
Term
When starting your career in Hospitality with chain hotels you?
Definition
There are formal management training programs such as the Hilton's Elevator Management Program and the Starwood's Vita Futura, branded employers.
Term
When starting your career in hospitality with independent hotel properties you?
Definition
Have more chances to be creative
more control
exposure to more aspects of operations
Term
What are the three big Institutional Food Service Companies?
Definition
Aramark, Compass, and Sodexo.
Term
Where should start my career?
Chain or single-location restaurants
Which kinds?
Definition
Quick service, Family and casual, fine dining
Term
When starting your career with restaurant chains...
Definition
structured training program
Fast advancement into management
Support to buy franchise
generous profit sharing plans
Term
When starting your career in single location restaurants...
Definition
on the job training
chance to learn all aspects of business
prep for self employment-BUY OUT!
Term
when money is the objective?
Definition
seek entry level management positions
Term
When leanring is the objective...
Definition
Internships-mostly unpaid
Management training programs such as the hilton and starwood programs
Term
Training Magazine
Definition
every year releases a list of the top 125 training companies
Term
What percent is eating drinking places of the ind.?
Definition
70%
Term
Name the five types of full-service restaurants.
Definition
Fine Dining-the flag ships, Casual dining, family dining, and fast casual.
Term
Fine Dining
Definition
Like five star properties for hotels, Celebrity chefs
Term
Casual Dining
What sets them apart?
Definition
$15, Olive garden, applebees, chilis
menu, decor, and atmosphere
Term
Family Dining
Definition
$10, IHOP, Denny's
Term
Fast Casual
Definition
Five Guys, Chipotle
Term
The Quick Service Ind.
How do you differentiate?
Definition
Wendys, Mc Donalds
Differentiate by different types of food
Competition is fierce
Term
Competiton in the Quick service Ind.
Definition
Wendy's Falls to fourth
mc donalds spends more and earns more
-Invest about 750-850 thousand per store
-Menu Changes
Term
Competition in the Quick service ind.
Coffee house segement
Definition
Starbucks vs. Dunkin Donuts India 2012
dunkin donuts sells franchises
Starbucks joint ventures
Term
cyclical menu
Definition
A menu that changes every day for a certain number of days and then repeats.
Term
Fixed Menu
Definition
typically used for several months or longer and then changed.
Term
Cost Percentage proposed by
Definition
Jack Miller
Term
Standard Food Cost Percentage
Definition
Divide food cost by food sale and multiply by 100
Term
Ambience
Definition
decor light furnishings
Term
Blind receiving system
Definition
When the supplier gives the receiving clerk a list of items being delivered but not the quantities or weights,forcing the clerk to count and weigh the incoming products.
Term
FIFO
Definition
first in first out. inventory method
Term
dogs
Definition
unpopular menu items
Term
Gross Profit
Definition
price minus the cost of food
Term
Plowhorses
Definition
popular food items
Term
standard reicipe
Definition
ingredients, amount, procedure
Term
Service is defined by?
Definition
Perishable
intangible
simultaneous
variability
ecpectations/perceptions are reality
Term
Bitner
Definition
1992 Servicescape
Ambient conditions
space
Sgns,symbols,artifacts
Term
what is the key tangible?
Definition
the menu
Term
The balancing Act
Definition
Restaurant owners have to balance environmental scanning and maintain what the rest. stands for
Term
Specialty Menu
Definition
time of day, holidays, seasonal
Term
creative menu
Definition
changes daily, different formats(blackboard,bamboo)
Term
No Price Menus
Definition
expensive
Term
Name the 5 types of menus
Definition
fixed,cyclical,specialty,creative, and no price
Term
what do casinos have down to a science?
Definition
ServiceScape-ambience
Term
Food and Beverage in hotels has moved from?
Definition
cost to revenue center
Term
Hotels have two options with F+B what are they?
Definition
Operate F+B outlets themselves
Outsource F+B and cobrand with rest. names(wolfgang puck)cooperate with famous chefs
Term
Which famous chef works at the Trump Internation Hotel in NYC
Definition
Jean-Georges
Term
Which famous chef works four season NYC and MGM Grand in LV?
Definition
Joel Robuchon
Term
How much does compass make?
Definition
9,000 mill
Term
How much does Aramark make?
Definition
8,925 mill
Term
How much does sodexo make?
Definition
7,700 million
Term
What percent of owners started in operations?
Definition
80%
Term
Name chains that started as single locations.
Definition
McDonalds Hamburger Stand in St. Bernadino
Marriot's "hot Shoppe" in DC
Howard Johnson's drugstore in wollaston
Term
Many single units grew into chains with what?
Definition
A franchising system.
Term
what percent of restaurants fail after 3 years and then 10 years?
Definition
57% after 3 years
70% exit after 10
Term
The high failure and exit rates make it hard to?
Definition
receive debt or equity financing
Term
Most restaurant upstarts are?
Definition
Self-financed(savings, friends, and family)
Term
Most upstarts happen in a time of?
Definition
High unemployment
Term
3 reasons most businesses fail
Definition
Lack of business knowledge
Lack of technical knowledge
Lack of sufficient working capital
Term
In order to upstart a successful business you need what 4 things?
Definition
A business plan that covers
1.concept and market segment
2.core competence
3location location location(E. Stadler)
4.Feasibility study
Term
Three levels of product/service from core out
Definition
core product-experience
Actual product-Menu, Servicescape
Augmented product-service quality
Term
The important keys to a menu
Definition
-give guests what they expect
-use standard recipes
-Match menu to ability of staff and availability of equipment
-provide variety and balance
-consider nutrition
-avoid wastage
Term
people will often pay more for what?
Definition
brands
ex} Starbucks
Term
what two basic menu pricing models are used together?
Definition
Food cost pricing
market comparison pricing
Term
what is the historical food cost
Definition
about 30%
Term
Selling Price=
Definition
food cost divided by food cost percentage
Term
Describe Market Comparison Pricing
Definition
What is the competition charging?
Undercut, match, or price higher than them
Term
What is the industry standard prime factor? What is the advantage of Prime cost mehtod?
Definition
60%(30% is raw food and other 30% is labor cost)
Prime cost method takes into account labor cost
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