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| What was the most heavily advertised product between 1945 and 1960 |
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Contractor; Created Levittown, a NY suburb housing community
-gave servicemen affordable housing |
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| When did Doyle, Dane, Bernbach open |
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-Handsome picture
-Long headline
-Straightforward, low-key copy |
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| What was the cosmetic design that Harley Earl, head of GM's styling division, conceived that eventually became a part of nearly all automobiles in the 1950s? |
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| World War 2 moved America into a period that would become known as..... |
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| What sell tactic did Anacin use to promote their aspirin? |
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| Unique selling proposition |
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| What was wrong with the Edsel? |
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Definition
| It had too many style changes |
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| Young and Rubicam Jello ad 1959 (racist) |
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| Chinese narrarator describes a Chinese baby who can't eat his gelatin with chopsticks. He is given a western invention---the spoon and he is able to eat his Jell-O. Reminded Chinese Americans of their difficulties learning English |
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| Jane Wade Rindlaub became the first female vice president for which ad agency? |
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| Who started the first African American ad agency and in what year? |
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| What replaced radio as the omnipresent entertainment and informational source? |
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| What was the revolutionary theme for 7-UP back in the 1950s? |
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| "Going Steady" -- used to draw in teens |
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Term
| Give 3 slogans on how Rosser Reeves used the Unique Selling Proposition |
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M&Ms melt in your mouth not in your hand
How do you spell relief? R-O-L-A-I-D-S
Wonder bread helps build strong bodies in 8 ways |
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| Was was the unique selling proposition |
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Definition
| Use a claim that the competition couldn't make |
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| An advertiser with the Ted Bates agency |
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| 4 leading ad men of the 1960s |
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Definition
Rosser Reeves
David Ogilvy
Leo Burnett
Bernbach |
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| How many television sets were sold by the end of 1950? |
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| Who was the host of the Texaco Star Theatre? |
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| Who was Betty Furness and what happened to her on live television? |
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| A celebrity spokesperson, Furness explained how easy it was to use a Westinghouse fridge while trying to use a faulty fridge handle. Hilarity ensued. |
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| In the 1950s, who controlled television programs? |
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| Brings together psychology and marketing to understand the factors that influence consumer behavior or the purchasing of products. |
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| In the 1950s, who was the prime audience in America? |
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| Which ad agency recognized the beginning of a new economic opportunity in regards to selling to the African American market? |
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| What was 1960s advertising accused of doing to women? |
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| Celebrated the middle class suburban existence in which mom stayed at home and dad worked in the city |
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| What was dynamic obsolesce? |
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| Made good design available to people who couldn't otherwise afford it. Led to an increase in consumer choices |
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Term
| What was the issue regarding the slow acceptance of frozen foods to be accepted to the American public? |
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Definition
-Long preparation time
-Easier to just open up a can |
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| The first credit card, it appeared in 1950. |
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| What ad campaign was Leo Burnett's greatest success? |
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| Consumers in the 1950s became conditioned to accept its premise. Magazine articles, n ewspaper "women's sections," TV programs, and ads dispensed advice on maintaining the good life through constant product upgrades. |
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| New regulation issued by the FTC in 1972 |
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Definition
| No hidden/disguised advertising to children |
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| Democratic party's political advertisement for Lyndon Johnson in 1964 |
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Definition
| Girl picking petals off a flower, counting down from 10 - at the end of the commercial and the end of her countdown, there's a nuclear explosion. She dead. |
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| Key elements from William Bryan Key's assessment of 1971 Time magazine ad for Gilbey's London Dry Gin |
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Definition
-"Sex" spelled out in ice cubes
-3 women and 2 men hidden in ad
-A reflection of a man's legs with partially erect genitals and a lil bit of semen seeping out.
-SUBLIMINAL ADVERTISING : "Drinking Gilbey's leads to a good, old-fashioned sexual orgy porgy" |
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Term
| How did the feminist movement affect advertising? |
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Definition
Stereotypes were avoided
Women started to own their own agencies |
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Definition
| A copywriter for McCann-erickson and DD, she started one of the first major agencies owned by a woman, "Wells, rich, and Greene" |
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| What year did NBC drop its ban on comparative advertising? |
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Term
| What prompted the 1973-74 gas crisis? |
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Definition
| OPEC cut off oil shipments to the U.S. leading to a 350% rise in oil prices |
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| WHat year were cigarette ads banned from television? |
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| "Charlie" perfume ads built their themes on what other successful ad campaign? |
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-Hidden camera, blind taste test against Coca-Cola
-majority preferred Pepsi
-Legitimate challenge |
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| Two advertising disasters of the 1980s |
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| What was the Federal Trade Commission's view on comparative advertising? |
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Definition
| They believed that it may lead to better products and lower prices but they also believed that ads should only make truthful, scientifically verifiable claims |
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Term
| 3 celebrity spokespeople for Pepsi in the 1980s |
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Definition
Madonna
Michael Jackson
Lionel Ritchie |
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Term
| How did the clothing company Benetton create controversy? |
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Definition
| "United Colors of Benetton" campaign--> fought against racism |
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| How did beer advertising in the 1990s become more sensitive to the needs of women? |
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Definition
| They stopped showcasing women as sexual objects; featured them as equals to men |
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| What guidelines did the National Association of Broadcasters abolish in 1981? |
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Definition
| The guidelines cautioning advertisers against discrediting competitors |
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| What three major ad agencies merged and created the worlds largest ad agency? |
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Definition
| J. Walter Thompson, Ogilvy Group, WPP group |
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Definition
| Program-length commercials |
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| What public figure revolutionized infomercials? |
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Definition
| Ross Perot, candidate for president in 1992 |
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Term
| Whow ere the number one target of advertising in the 1990s? |
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Definition
| Generation X (18-29 year olds) |
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Term
| What were the changes that St. Pauli Girl made to their ads in the 1990s? |
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Definition
| Reversed the decision to add more cleavage to the trademark beer girl |
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Term
| How did advertisers try to market to Gen X when they had little in common with their Baby Boomer parents |
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Definition
-avant garde style
-grunge
-"not your grandmas car" |
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Definition
Cartoon camel that advertised cigarettes
Thought to be aimed at kids |
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| What did Foote, Cone and Belding do for Levi's in 1991? |
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Definition
-501 reasons young people should wear their original button fly jeans
-had no noticeable sales pitch |
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| In the 1990s what company targeted their products to the growing African American middle class |
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| How did advertisers represent homosexuals in the 1990s? |
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Definition
| -ran overtly gay images as well as more subtly gay ads |
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| Why were the time of spots increased in the 1990s? |
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Definition
| FCC did away with commercial time limits |
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Term
| What record was broken by the 1996 super bowl |
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Definition
| Companies were charged an average of $1.2 million for each 30-second spot |
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Term
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Fun, irreverent, childlike sense of play unlike the more serious PSAs the public was used to
Ran by the California Dairy Association |
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Term
| AVIS rent a cars claimed their greatest success by owning up to the fact that they were rated......? |
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Definition
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Term
| What were the components of DDBs 1960s Volkswagen ads that helped make it such a success? |
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Definition
-Gave a single advantage
-Simple picture
-Straightforward copy
-Offbeat
-Turned shortcomings into virtues |
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Term
| What was the situation on Children's advertising, especially cereal in the 1970s? |
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Definition
| The majority of the advertisements directed towards children dealt with heavily sugared foods like cereal |
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-President of Caroline Jones Advertising
-Pioneered multi-ethnic advertising |
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| What happened to Aunt Jemima's image by the second half of the 20th century? |
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