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History of Modern Design 2
bauhaus and beyond
25
Art History
Undergraduate 3
05/12/2010

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Cards

Term
Jacques Derrida
Definition
founder of deconstruction, philosophy. challenging the western thought of dualism. good/evil, etc
Term
Branding
Definition
the act of increasing the value of a business by taking control of the relationship between a company’s activities and symbols…. and its audiences’ mental associations between those activities and symbols (logo, color palette, type, etc.)
Term
Deconstructivism
Definition
post modern movement. founded by Derrida. grad students. juxtaposition, exposing the graphic elements that are usually invisible. layering to create complexity. complexity is important because it engages the reader. breaking down parts to arise any assumptions.
Term
logotype
Definition
type as a logo, unique touch to design
Term
The New Typography
Definition
Jan Tschichold's book. clarity is important. form from function. structure. practical type
Term
The Rural Electrification Admin.
Definition
bringing electricity to rural US. posters by Lester Beall. new consumers bought appliances which stimulates economy.
Term
Propaganda
Definition
enemy is evil, join the fight, everyone can help. posters promoted. strong, bold. posters with reductive geometric abstraction.
Term
The Isotype Movement
Definition
1930-1940. picture language. international system of typography picture education. otto Neurath. inspired by hieroglyphics.
Term
The Golden Mean
Definition
pleasing proportion to eye. 1/3 ratio "rule of thirds"
Term
The International Style
Definition
architecture. Modernism. it could be anywhere, for everyone. no decoration. kinda futuristic.
Term
Walter Gropius
Definition
bauhaus director from 1919-1928. wrote bauhaus manifesto.
Term
Expressionism
Definition
all about feelings, natural materials. more about process than the product. emotional truths
Term
Synesthesia
Definition
2 senses at once. work that involves senses. "feely paper"
Term
Pastiche
Definition
the ironic recycling of early forms - all these techniques lost their original purpose and became devices for jazzing up a design. (not bad)
Term
Walter Paepcke
Definition
with style, good taste, and vision. wanted CCA to be modern. helped spread international style through business. like steve jobs. hired bauhaus guys to do crazy container adverts.
Term
April Greiman
Definition
student of wolfgang weingar. new wave aesthetic. pixel eyeball giant hand. digital. swiss punk studier.
Term
Swiss Punk
Definition
taking swiss style and f*cking it up. questions the typographic rules of absolute order and clarity. is interest of reader as important as just reading it?
Term
Appropriation
Definition
borrowing images from outside sources. parody, homage, pastiche, plagiarism.
Term
Vernacular
Definition
any design produced by ordinary, usually unskilled people. (big-eyed little girls, hairnet adverts, flea market signs)
Term
Lester Beall
Definition
REA & FSA poster designer. USA. reductive geometric abstraction. block color. flatness of sachplakit. more energetic. flag fence guy.
Term
Wolfgang Weingart
Definition
started as a modernist. jaggedy choppy mixing typefaces swiss punk. grid disguised.
Term
International Typographic Style
Definition
started in switzerland, typographic international. type and white space, showing the grid through type. sans serif. communication to all people, no boundaries. order after all the wars. reason, objectivity, clarity. herbert bayer. (typeface: universal) muller-brockmann. hoffman.
Term
The Farm Security Admin.
Definition
combated rural poverty in US. 1935-44. employed photographers and designers.
Term
The Memphis Style
Definition
italian style which was reflective of art deco, dada, and pop art. form follows function totally disregarded. colorful, not much you can do with it
Term
Photoplastics
Definition
= photomontage
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