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| founder of deconstruction, philosophy. challenging the western thought of dualism. good/evil, etc |
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| the act of increasing the value of a business by taking control of the relationship between a company’s activities and symbols…. and its audiences’ mental associations between those activities and symbols (logo, color palette, type, etc.) |
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| post modern movement. founded by Derrida. grad students. juxtaposition, exposing the graphic elements that are usually invisible. layering to create complexity. complexity is important because it engages the reader. breaking down parts to arise any assumptions. |
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| type as a logo, unique touch to design |
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| Jan Tschichold's book. clarity is important. form from function. structure. practical type |
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| The Rural Electrification Admin. |
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| bringing electricity to rural US. posters by Lester Beall. new consumers bought appliances which stimulates economy. |
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| enemy is evil, join the fight, everyone can help. posters promoted. strong, bold. posters with reductive geometric abstraction. |
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| 1930-1940. picture language. international system of typography picture education. otto Neurath. inspired by hieroglyphics. |
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| pleasing proportion to eye. 1/3 ratio "rule of thirds" |
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| architecture. Modernism. it could be anywhere, for everyone. no decoration. kinda futuristic. |
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| bauhaus director from 1919-1928. wrote bauhaus manifesto. |
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| all about feelings, natural materials. more about process than the product. emotional truths |
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| 2 senses at once. work that involves senses. "feely paper" |
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| the ironic recycling of early forms - all these techniques lost their original purpose and became devices for jazzing up a design. (not bad) |
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| with style, good taste, and vision. wanted CCA to be modern. helped spread international style through business. like steve jobs. hired bauhaus guys to do crazy container adverts. |
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| student of wolfgang weingar. new wave aesthetic. pixel eyeball giant hand. digital. swiss punk studier. |
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| taking swiss style and f*cking it up. questions the typographic rules of absolute order and clarity. is interest of reader as important as just reading it? |
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| borrowing images from outside sources. parody, homage, pastiche, plagiarism. |
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| any design produced by ordinary, usually unskilled people. (big-eyed little girls, hairnet adverts, flea market signs) |
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| REA & FSA poster designer. USA. reductive geometric abstraction. block color. flatness of sachplakit. more energetic. flag fence guy. |
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| started as a modernist. jaggedy choppy mixing typefaces swiss punk. grid disguised. |
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| International Typographic Style |
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| started in switzerland, typographic international. type and white space, showing the grid through type. sans serif. communication to all people, no boundaries. order after all the wars. reason, objectivity, clarity. herbert bayer. (typeface: universal) muller-brockmann. hoffman. |
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| combated rural poverty in US. 1935-44. employed photographers and designers. |
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| italian style which was reflective of art deco, dada, and pop art. form follows function totally disregarded. colorful, not much you can do with it |
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