- SWISS STYLE

- Das neue Heim

- Taught typography courses

- Type should take force in an image

- sans serif types, color scheme, assymmetry, roots in the Bauhaus.

Josef Muller-Brockmann

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- SWISS STYLE

- Universal expression objective and personal communication is not depended on the designers personality

- Keep noise down, dynamic solutions through minimum needs

- Poster celebrating DADA, Defilm most popular

- used the golden rectangle (3x5) the most satisfying shape

- SWISS STYLE

- product of the Bauhaus

- Develops style and called for a universal art of absolute clarity with order and grid.

- Mathematical proportion, geometric special division.

- Order and balance

- Asymmetrical

- SWISS STYLE

- created type face Univers 55

- Normal weight for book text

- created entire 'univers' of type, made many variations

- family of 21 san serif fonts

- SWISS STYLE

- collaborated to create helvetica

- sans serif font with an even larger

x-height than Univers's.

- incredibly popular in advertising

- SWISS STYLE (American Follower)

- impressed by swiss styles world

- exhibition poster

- similar obsession with order

Jacqueline Casey

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- SWISS STYLE (American follower)

- Inspired by ocean poster

- Kinetics folded poster, six poster

Dietmar Winkler

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- SWISS STYLE (American follower)

- Created cobol poster

- Shift towards POSTMODERN design

- Considered to be the father of new wave design because of his systematic departure

- broke the grid, explored big spacing between type

- experimented with film montage

- loss belief in absolute truths

- rather than big/better condition, utilize signs,

symbols, and images

- One of the 1st designers to embrace the new tech (mac)

- maker not a thinker

- Shift towards POSTMODERN design

- took what was happening in new direction

- color, typography, strong sense of integrity

- Drift and Float, structural exaggerated

letter spacing bright colors

- Collaborated with Jamie gullard

- uses composition

- along first designers to embrace tech

- Student of Wolfgang Weingart

- Hybrid Design work, collaging process, works in opposite direction, doesn't refine

- SWISS STYLE

- Adrian Frutiger's font

- 21 fonts form uniform whole

- conventional nomenclature was replaced by numbers.

- all 21 have same x-height form a uniform whole that can be used together with complete harmony.

- more uniform than most typefaces

- SWISS STYLE

- Designed by Eduard Hoffman

and Max Miedinger in 1961

- traditional Latin name for Switzerland is Helvetica

- rhythm of postive and negative shapes made it the most specified typeface internationally during the 1960s and 70s.

- reacts against earlier modernist principles

- reintroducing traditional or classical

elements of style or by carrying modernist styles or practices to extremes

- the golden rectangle

(3x5 the most satisfying shape)

- Typographic Driven movement (swiss style) located

in Zurec with influence in Germany.

- objective: familiar, clarity, purity,

order, legibility, perfection of form

- Continuation of aesthetic ideas of Modernism

and most post WWII.

- Rooted in the bauhaus, and the new typography of Ron Tischould, De Stijl

- Characteristics: unity, asymmetry, purity, sans serif,

math, grid construction

- Divided into 14 modules

- Top 9 approximate square

- Title fills 3 below title

- Film fits 2, text under it aligns perfectly

- mathematically genius, perfect,

- working with technology hes promoting, overlapping using film

- Golden rectangle (3x5 most satisfying shape)

- Helvetica has a larger x height

- Helvetica is designed around the space around

and within the letters

- Helvetica is more user friendly

- Univers is a modernist utopian achievement

- lots of layers (precomputer)

- makes adobeesque effects by hand, anticipating future

- April was the first to really take on computer graphics

- Early poster using paintbox, shooting video and incorporating it.

- Creating very traditional campaign for healthcare - highly pixalated

- THE EMIGRES

- Continued the design experimentation of earlier institutional ads in his "paperboard goes to war" advertising campaign.

Joined in CCA goes to war advertisement.

- THE EMIGRES

- strong cubism influence

- basic forms and shapes

- air brush-stylized realism

- Designed poster for New York World's fair

- THE EMIGRES

- helped bring European modernism to American graphic design

- Passion for white space and a love of razor-sharp type on clear, open pages, he rethought the approach to editorial design

- taught designers how to use photography went on to become the art editor for Harper's Bazaar.

Hans Knoll

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- THE EMIGRES

- Knoll furniture

- focused on production of modern furniture

- designed the first single legged chair

Paul Rand

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- HOME GROWN

- Did covers for Art Direction:

- Merry Xmas with barbed wire, Barbed wire possibly suggesting a

cross? Deterent.. reference to concentration camps

- AEG poster, playful design, trusts audience to understand

- MoMA poster, thoughts on design, thoughts and actions of design,

done on photosensitive paper

- IBM LOGO - developed from city medium geometric sanserif, B has square negative spaces, unity and uniqueness in logo, thought trademarks should be elemental traits and universal shapes

- UPS logo, he hated it, refused to let him redesign it because it was too expensive. Changed after his death.

- HOME GROWN

- Art director at CBS

- uncompromising set of visual standards

- Designed CBS logo, eye in the sky (Surreal)

- Speculating on the power of projected image

- has sense of how tv will develop and shape american culture

- didn't believe that you had to have the logo everywhere

Cipe Pineles

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- HOME GROWN

- Did 17 Magazine cover

- Worked for Glamour, Seventeen, Charm, Mademoiselle Commissioned fine art and modern art illustrations resulting in pages that broke conventional imagery.

- Lyrical appreciation of color, pattern and form.

- HOME GROWN

- Hired by golden to make on air visuals for CBS

- Enormous work on shaping tv

- Understood tv was different then print

- quicker absorption

- I've got a secret, private secretary

- Had to design tv for any shaped set

- Honored to celebrate emancipation proclamation stamp

- 1st African American to raise prominence to graphic design

- Modernist simplication of form/color palette

- HOME GROWN

- Reduced designs to single dominant image

- MAN WITH THE GOLDEN ARM CREDITS

- Sensorship board hand (can't shoot up) brokeness of addict without showing too much

- THE SECOND GENERATION EMIGRES

- Took advantage of phototyping

- Wanted to work as editorial design and call all the shots

- Created Marylin Monroe photos, has

public on everything that is current in the culture

- Created AvantGarde Magazine

- Really took advantage of phototype, explored topics of the moment. Strong geometric layouts but more

exuberant then Bauhause.

GEORGE LOIS

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- THE SECOND GENERATION EMIGRES

- Art director, advertising leader, designer

- Best known for amazing covers

of ESQUIRE magazine

- Controversal themes: Muhammad Ali, Richard Nixon.

- THE SECOND GENERATION EMIGRES

- Took over after William Golden died

- Oversaw almost every aspect of CBS

Bill Bernbach

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- THE SECOND GENERATION EMIGRES

- Takes the exclamation mark out of design (like SAVE BIG MONEY AT MENARDS!)

- Combined words and images in the same way

- Give dad the expensive belt... - Take a 'belt of whiskey'

- We regret to inform you that your school stuff is ready...

- negative space was huge, risky because companies pay for space

- Doesn't look like any other ads

- Could see positives and negatives

-FAMOUS FOR VOLKSWAGON  made context for customers to see value

- LEVYS JEWISH RYE

- Made companies willing to take risks

Milton Glaser

- THE ILLUSTRATORS

- Didn't want to rely heavily on photographic image

- worried about photo taking over

- referring back to Art nouveau, abandoned corporate modernism for alternative.

- BOB DYLAN POSTER

Seymour Chwast

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- THE ILLUSTRATORS

- Childrens art, folk art references

- Presenting serious subjects with fun and irony

- Able to achieve flatness and sense of innocence

- War is madness" "end bad breath"

- primitive folk art with mouth open (square)

- THE ILLUSTRATORS

- more about conceptual images, it was an alternative to the narrative illustration of the past

- formed in 1954 by a group of four designers/friends: Seymour Chwast, Milton Glaser, Reynolds Ruffins, and Edward Sore

Wes Wilson

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- PSYCHEDELIC POSTER MOVEMENT

- "The Sound" nude figure

- most famous for the association

- firey acid green, create a taste of what would be experienced

- PSYCHEDELIC POSTER MOVEMENT

- Grateful Dead Art

- PSYCHEDELIC POSTER MOVEMENT

- Bearly readible

- Jefferson Airplane The only major artist of the movement with formal training.

- Flattening of space, dramatic line, dynamism

- Use of negative/white space as a positive design element

- Hitler shuts down the Bauhaus, not german enough, many artists immigrate to the states,

- Vogue and Harpers bisar, modern aesthetic to corporate design

- Container corp of America

- Bauhaus served for art and industry - America is perfect signified changes to corporate modern ideas

- IBM, muscular logo

- ABC, based on Bauhaus type

- "The man with the golden arm" poster

- Wanted to work in a systematic way

- was commissioned for titles for film, posters

- minimal black/white form

- Influenced group of young designers

(the second generation)

- Use of simple colors and diagonal lines,

- Simplification of form being adopted

- Dramatic Presentation

- Combined parts of Switzerland

- Anticipated Photoshop

- Creation of composite images

- Spreads ideas of tourism and other ad models

- Modern strategy adopted to communicate fun ideas - not political or a critique of culture but a support and promotion

- Allowed modernist design to move

- container corporation lead the way

and started a trend

Helped create ligatures, tight spaces, overlapping and juxtaposed images

- Loubalin took advantage of photo typing

- He was an energetic badboy that fully integrated verbal, visual context

- Modern aesthetic with comedy, sexual induendos, funny, vodka and orange ad

- Andy warhol, OMG we hit a little girl, believed design has no art on the front of a magazine.

- Bodini Typeface

- DESIGN AFTER MAC, POSTMODERNISM

- Started at Emigre Magazine, gave young designers a place to think about design ideas

- Dissatisfied with Mac fonts

- embraced computer and new technology

- DESIGN AFTER MAC, POSTMODERNISM

- Didn't like mac fonts

- Made type faces for Emigre magazine

- rejected caligraphy

- DESIGN AFTER MAC, POSTMODERNISM

- Skiing, skateboard culture opening

credits of fightclub

- Refers to faith and god, woah! offensive

- Tapping into extreme devotion to the sport, contrast in scale

- DESIGN AFTER MAC, POSTMODERNISM

- Posterboy of deconstruction of type and image

- RAYGUN, BEACH CULTURE

- Blurring, bleeding, partial words

- DESIGN AFTER MAC, POSTMODERNISM

- The Face Magazine

- Handlettering, music, digital fonts

- Influenced by modernism

- Established visual hierchy, red and black square

homage to constructivists.

- Not interested in communication

- wanted to design a typeface where you can communicate nothing.- Started online font company, FUSE

- History as a construction, you can dismantle power by dismantling that representation of history.

- Type on type, image on image, layered, complex, illegible, letterforms degrating and subject of broken, objectiveness, no real hierarchy

- ready images and seeing text

- Popularization of what was being taught at art school.

- Never studied graphic design

- RAYGUN

- ignores, destroys design standards and roles, didn't know them so didn't know he was breaking - Page becomes dumping grounds, loses importance of text. Legibility is not the same as communication. Weird word spacing.

- Famous for using the worst photos in the shoot (blurry, etc)

- Interpreted as incomitent and ugly. He doesn't follow any rules, repeats information

- looks like a sketch for an idea

- He is very interested in letterforms, illegible, twisted letterforms and abusing type.

- YOUTH CULTURE AND DESIGN

- Album covers

- Believed that album design should be

a type of experience

- Layering density with photography of partner who used textures.

- Many albums for the pixies

- Designed sex pistols album covers

- Acid colors, pop ultravivid, reference to collage and ransome notes. Anarchy about lack of hierarchy.

- Album cover designed for Joy Div

- Reverence to a historical style of painting, type not sanserif, not asymmetrically organized, but traditional

- Graffiti inspired Graphic Design

- work done to bring streets influences into art and design. Hybrid designer installations, "SMASH THE STATE"

- Amerced in punk and grudge in Seattle,

one of the most prominent designers

- Learned everything from design by

being a garbage collector

- Uses garbage ads, etc as inspiration for a design (Loin of Pork cd cover, Guntruck repetitive dotty poster)

- Safety first ads from Xgames

- Gone on to do many different ideas, such as shark wallpaper, small magazines (relax) and snowboards.

- Wrote a textbook for 2D design

- Future Farmers (clients IBM, Sprint, Nike)

- Very keen with web design. Community organize project where she teaches kids how to plant and grow urban wastelands into recovery

- Inspired by graffiti for graphic design

- Designed soccer ball and other objects he does/loves. Loves to paint so creates installations (dream garden)

- Hybrid Activity

- Chicago based

- Every week went to borders and tried to randomly figure out magazines emails to send

his work, he got a hit and took off

- Absolut Raspberry Ads

- dreamy, glittery, (Lisa Frank) Ambion/ora around the product. Does a lot of work with shoe and clothing companies.