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| visual and communicative material that expresses emotion or meaning through a specific medium to a general audience. |
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| the science and art of arresting human intelligence long enough to change its mind |
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| hard rendered characters with reed or brush in text or documents. |
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| is the visual communication of a specific body of info to a specific group of people to achieve a specific purpose. |
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| set of symbols that are sacred carvings. |
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| “gram”-written “logo”-word. The written word. |
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| substrate on which marks are made. From reed plant. |
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| what we see things as from our own perspectives |
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| first marks made. Any type of mark really applied to a surface. |
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| two or more hieroglyphs that form a word. |
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| cutting into object. Cut away parts you don’t want. |
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| any surface on which you make a mark. |
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| set of characters each of which represents a human sound. |
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| line on which parts of letters extend above baseline of word. |
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| line on which parts of letters extend below baseline of word. |
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| line on which all letters sit on. |
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| All of the letters of a typeface. |
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| picture that represents a familiar thing. |
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| refers to the space between letters. |
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| Space between lines of text. |
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| 2 characters sharing a common line. |
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| any animal skin as substrate. |
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| type of parchment made from 6 week old calf. |
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| refers to the size of letters in a type face. 72 pts to an inch. |
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| characteristic of a font. |
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| mark in the paper itself. |
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| the letter height above the baseline. |
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| significant illustrated imagery. |
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| The subject matter being exchanged during communication |
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| A symbol, word, or words legally registered or established by use as representing a company or product. |
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