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| Identifying distinct groups of people who are similar to each other in particular characteristics and thus likely to respond to messages in a similar way |
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| Marketing theory of voluntary transfer or transaction of something valuable between two individuals or groups. |
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| In social marketing, collecting quantitative and qualitative data about a problem, its context, the attitudes and behaviors of the target audience, ways to reach the target audience, and existing messages and materials. |
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| The combination of product, price, place, and promotion. |
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| Establishment of collaboration with multiple partners who will work on the same issue |
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| The distribution channels, or where and how customers are going to get the product |
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| Creating the environmental supports needed to sustain a behavior change. |
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| The tangible and intangible things that the target audience has to give up in order to adopt the new idea (product). |
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| In social marketing, the behavior or offering that is intended for the target audience to adopt. |
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| The mechanism by which one gets a message across to a target audience. |
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| The primary and secondary audiences involved in a social marketing program. |
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| The amount of money available at one’s disposal for a social marketing campaign. |
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| The use of commercial marketing techniques to help in acquisition of a behavior that is beneficial for the health of a target population. |
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