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MP003
18
Marketing
11th Grade
10/11/2013

Additional Marketing Flashcards

 


 

Cards

Term
Behavioral segmentation:
Definition
The division of a market on the basis of customers’ response to a product
Term
Consumer market:
Definition
A customer or potential customer who purchases goods or services to satisfy personal desires
Term
Demographic segmentation:
Definition
The division of a market on the basis of its physical and social
characteristics
Term
. Geographic segmentation:
Definition
The division of a market on the basis of where customers are located
Term
. Hijab:
Definition
A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public
Term
. Industrial market:
Definition
A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
Term
. Lifestyle:
Definition
The way in which people lead their daily lives; determined by their income, interests, and activities
Term
Market:
Definition
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Term
. Market segment:
Definition
One of the groups into which the total market is divided
Term
. Market segmentation:
Definition
The division of a total market into smaller, more specific groups
Term
Mass marketing
Definition
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Term
Personality:
Definition
An individual’s qualities or traits and behavior
Term
Psychographic segmentation:
Definition
The division of a market on the basis of customers’ lifestyles and personalities
Term
Segment marketing:
Definition
The classification of customers into similar groups to appeal to one or more individual segments
Term
Socioeconomic status:
Definition
An economic and sociological measure of a person’s income, education, and occupation
Term
Target market:
Definition
The particular group of customers a business seeks to attract
Term
Target marketing:
Definition
The identification and selection of markets for a business or for a product
Term
Undifferentiated marketing:
Definition
Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
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