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18
Marketing
12th Grade
09/25/2013

Additional Marketing Flashcards

 


 

Cards

Term
Behavioral Segmentation
Definition
The division of a market on the basis of customers’ response to a product
Term
Consumer Market
Definition
A customer or potential customer who purchases goods or services to satisfy personal desires
Term
Demographic Segmentation
Definition
The division of a market on the basis of its physical and social
characteristics
Term
Geographic Segmentation
Definition
The division of a market on the basis of where customers are located
Term
Hijab
Definition
A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public
Term
Industrial Marketing
Definition
A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
Term
Lifestyle
Definition
The way in which people lead their daily lives; determined by their income, interests, and activities
Term
Market
Definition
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Term
Market Segment
Definition
One of the groups into which the total market is divided
Term
Market Segmentation
Definition
The division of a total market into smaller, more specific groups
Term
Mass Marketing
Definition
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Term
Personality
Definition
An individual’s qualities or traits and behavior
Term
Psychographic Segmentation
Definition
The division of a market on the basis of customers’ lifestyles and personalities
Term
Segment Marketing
Definition
The classification of customers into similar groups to appeal to one or more individual segments
Term
Socioeconomic status
Definition
An economic and sociological measure of a person’s income, education, and occupation
Term
Target Market
Definition
The particular group of customers a business seeks to attract
Term
Target Marketing
Definition
The identification and selection of markets for a business or for a product
Term
Undifferentiated marketing
Definition
Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing
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