Durable Goods

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals

Goods that are consumed in a short amount of time.

The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities

management function of deciding what will be done and how it will be

accomplished

marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value

Marketing element referring to what goods, services, or ideas a business will offer its customers

Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it

Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases