Term
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Definition
- Bottom up
- Many to Many
- Cheap fast
- reader must evaluate own opinions
- no expertise |
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Definition
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Term
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Definition
- provide environmental authorits
-amplify and popularize issues
- augment or provide debth to print stories
- eyewitness |
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Term
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Definition
| Reporting and documenting public criticism and accountabliity. They mobilize action (tweets and facebook) |
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Term
| Community based socail marketing |
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Definition
| changing voulantary behavior rather than selling goods or services |
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Term
| Goal of Community based socail marketing |
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Definition
| using psychology for reaserch and planning sustainable behavior. |
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Term
| Justification of Community based socail marketing |
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Definition
| to change attitudes, putting theory into practice |
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Term
| Downstream socail marketing |
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Definition
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Term
| upstream socail marketing |
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Definition
| focusing on the root cause |
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Term
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Definition
| belief of what is popular, or what most people do. "70% of college kids binge drink" |
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Term
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Definition
| what is the socail norm, or what is approved of. "Don't binge drink, its bad" |
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Term
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Definition
| talked about norms, and iron eyes cody the crying native american |
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Definition
| can be helpful to highlight descriptive norms if behavior is benifiail |
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Term
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Definition
| the act of persuading or arguing for a specific cause |
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Term
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Definition
| questioning the status quo |
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Term
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Definition
| one image that explodes and creates a new awareness. Baby polar bears |
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Term
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Definition
| use of stratagy for a specific purpose |
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Term
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Definition
| institutionally sponsered, change individuals attitudes or behaviors |
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Term
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Definition
| non instatutional sources, seek external conditions or make systmic change |
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Term
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Definition
| long term vision or value what they hope to achive |
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Term
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Definition
| specific action event or decision a group makes to reach a goal |
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Term
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Definition
| Decision maker who has hte authority to fulfill an objective of campaign |
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Term
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Definition
| Segments of hte public who indirectly impact decisions. Voters |
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Term
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Definition
| long term vision or value what they hope to achive |
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Term
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Definition
| specific action event or decision a group makes to reach a goal |
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Term
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Definition
| Decision maker who has hte authority to fulfill an objective of campaign |
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Term
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Definition
| Segments of hte public who indirectly impact decisions. Voters |
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Term
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Definition
| will suport cause no matter what |
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Term
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Definition
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Term
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Definition
| will hate you no matter what |
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Term
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Definition
| Concrete acts that cary out the larger stratagy |
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Term
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Definition
| leverage to persuade a primary decision maker |
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Term
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Definition
| phrase or sentence that expresses a gampaign objective. A slogan |
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Term
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Definition
| talked about twitter and the civil rights movement |
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Term
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Definition
- strong vs week ties
- degree of commitment
- risk level
- network vs hierarchies |
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Term
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Definition
| difference between one belifes and how you act |
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Term
| Message Construction Values |
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Definition
- Egotisic
- Socail altruisitc
- Biosphereic |
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Term
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Definition
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Term
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Definition
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Term
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Definition
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Term
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Definition
| Word selection. Clean Coal |
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Term
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Definition
- Public Service Announcements
- behaviors dont always change
- ask audience to change behavior at a later time |
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Term
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Definition
| What ought to be happebning |
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Term
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Definition
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Term
Environmental Communication
Green Marketing |
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Definition
| constructing environmental identity |
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Term
Enviromental Communication
Corporate Advocacy Campaigns |
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Definition
| to affect public opinion or laws |
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Term
Environmetnal Communication
Agressive Stratagies |
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Definition
| trying to discredit opponents |
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Term
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Definition
1) product advertising
2) Image inhancement: promote positive
3) Image repair: after bad publcity |
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Term
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Definition
1) Nature as backdrop
2) nature outcome
3) Nature as product |
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Term
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Definition
| by bying this product you help the planet |
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Term
| Kaplan Gospel of Comsumption |
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Definition
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Term
| Seven Sins of Greenwashing |
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Definition
1) Vaugenss
2) Lesser of two evils
3) Fibbing
4) Worshiping False Labels
5) Irrelevence
6) No Proof
7) Hidden Trade off |
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Term
| Corporate Campaign Free Market |
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Definition
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Term
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Definition
| Economy at expense of nature |
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Term
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Definition
as we become industrialized risks become large
- effect collectives, larger numbers
- far reaching effects |
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Term
| Risk Communicationn(Plough and Krimsky) |
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Definition
| Public or private communication that infroms people about risk |
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Term
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Definition
| evaluation of degree of danger |
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Term
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Definition
| Optamistic Bias: it wont happen to me |
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Term
| Technical vs Cultural rationality |
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Definition
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Term
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Definition
| Ability of a story to attract attention |
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Term
| technical risk management |
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Definition
| using technology, to reduce risk in physical environment. |
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Term
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Definition
| modify socail or physical structure. |
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Term
| Cognative Risk mangagement |
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Definition
| informing people, modify their knowledge |
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Term
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Definition
| people at the park, gauging by what they're wearing to see who is prepared to go hiking |
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Term
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Definition
| the affected have a right to participate |
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Term
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Definition
1) Transparency: the right to know
2) Direct Participation : right to comment
3) Accountablity: Hold agencies accountable |
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Term
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Definition
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Term
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Definition
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Term
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Definition
| right to hold agencies accountable |
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Term
| Public meetings are a ritual |
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Definition
| ritual: the act of doing something for symbolic value |
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Term
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Definition
1) formalism
2) tradidtionalism
3) invarrience |
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Term
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Definition
| what is an appropriate behavior |
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Term
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Definition
larger symbols with public meetings
1) citazenship
2) free speech |
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Term
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Definition
| its a show. They have a cast of characters |
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Term
| Benifits of Public Meetings |
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Definition
| people get to speak their opinions in a way thats gaurneed they're noticed. Sense of peace |
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Term
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Definition
not everyone can go to them
power dynamics, some people have unequal voice |
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Term
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Definition
| building enviro hazards on cheap property, intentionally or unintentionally impacting minorities |
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Term
| Deshero Mainstream Environmentalism |
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Definition
upper middle class whites protecting seperation between humans and nature
- top down
- expert opinion |
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Term
| Deshero Environmental Justice Movement |
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Definition
Women minorities, low income
- socail justice and civil rights
- grassroots
- personal experience |
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Term
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Definition
| Its only hte educated should get a say, others impacted too emotional |
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Term
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Definition
| dismissal of communities of moral standing when their health is being discussed |
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Term
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Definition
| cenral organizing themes that connect elemetns of a news story |
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Term
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Definition
| reesearch in the context of urgency and uncertainty, need to make decisions with imperfect knowledge. Functional and ethical reasoning. |
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Term
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Definition
| media tells us what to think about, what it important |
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Term
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Definition
| has nothing to do with repated exposure, you eventually parrot what you hear |
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Term
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Definition
| influece of media on behavior |
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Term
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Definition
| emphasizing certain aspects of an issue and not others |
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Term
| Frames with climate change |
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Definition
| get around the scienec by brining in socail values and influencing the public |
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Term
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Definition
- top bottom
-one to many
- editoral process and experence
- expensive and slow |
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Term
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Definition
- many to many
- quick cheap
- no expertise
- reader must evaluate themselves
- eyewitness |
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Term
| Alterman Death of a Newspaper |
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Definition
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Term
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Definition
- eyewitness
- popularize an issue
- augment or provide more depth to print sotires |
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Term
| Socail media and the environment |
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Definition
| many to many, how we represent ourselves, gets the word out. one sided |
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Term
Community Based Socail marketing
Upstream |
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Definition
| adressing the casue. expensive healthy food. |
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Term
Community based socail marketing
Downstream |
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Definition
| Adressing symptom. Lose weight |
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Term
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Definition
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Term
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Definition
| what is approved and should be done |
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Term
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Definition
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Term
|
Definition
| can be helpfull to highlight descriptive norm if it supports the injunctive |
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Term
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Definition
| persuading in suppot of a cause |
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Term
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Definition
| questioning the staus quo |
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Term
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Definition
| it explodes in you mind. Baby seals to create awareness |
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Term
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Definition
| non instaudtional, systemic changes for the collective |
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Term
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Definition
| instutional, sponsered, seek to change individuals attitutes |
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Term
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Definition
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Term
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Definition
| specific actions for the goal |
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Term
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Definition
| the senator, decision maker |
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Term
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Definition
| the public and hold primary audience accountable. the voters |
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Term
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Definition
Core: support no matter what
Persuadeables: can be persuaded
Opponents: will hate you no matter what |
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Term
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Definition
| Sources of influence or leverage, like the woman's vote |
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Term
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Definition
| actions that carry out stragie. Supporing women's health |
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Term
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Definition
| phrase or message. Forward, or Obama for Change |
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Term
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Definition
- strong vs week ties
- network vs hirearchy
- risk factor
- degree of comittment |
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Term
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Definition
| what you say you support and what you actually do. |
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Term
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Definition
1) egotistic: Self
2) socail altruistic: Others
3) biospheric: all living things |
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