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| Created the first textbook on social psychology |
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| First study of social psychology. He investigated the effects of competition on performance. |
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| Stated that social approval influences behavior. |
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| He is the main figure in the social learning theory |
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| Created the Balance theory and the Attribution theory |
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| Cognitive Dissonance theory |
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| Created the model that deals with attitude change as a process of communicating a message with intent to persuade. |
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| Created the self-perception theory |
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| Created the elaboration liklihood model of persuasion |
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| "Analogy of inoculation" for how people are able to resist persuasion. |
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| His research found that greater anxiety does lead to greater desire to affiliate. |
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| performed second conformity study |
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| Performed first conformity study with the use of autokinetic effect. |
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| Performed obedience experiment. This is the most well known experiment in social psychology. |
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| Performed the doll preference task experiment |
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| Studied the tendency of people to believe in a just world |
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| Studied the influence of group norms at a womens college. |
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| Argued that the presence of others increases arousal and consequently enhanes the emission of dominant responses. |
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| Found that people are more likely to commit antisocial acts if thay feel anonymous within a social environment. |
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| Believed that people often engaged in groupthinking, which is the tendency of decision making groups to strive for consensus by not considering discordant information. |
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| Also performed an experiment dealing with group decision making. In his study, he found that content of the item can also determine the direction of the shift in risky shift. |
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| Conducted research to determine the effects of different leadership styles. |
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| States that behavior is motivated by anticipated rewards. |
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| States that behavior is learned through imitation. Albert Bandura is the main figure in this theory. |
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| States that people are aware of the social roles they are expected to play and their observable behavior can be attributed to adopting those roles |
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| Include cognition or beliefs, feelings, and behavioral disposition. |
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| States that people prefer consistency and will change or resist changing attitudes based on this preference. |
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| Theory is concerned with the way that three elements are related. Balance exists when all three elements fit together harmoniously. The elements are P,X,and O. When there isn't balance, there will be stress. In general, balance will exist in a triad if there are 1 or 3 positives. If there are zero or 2 positives, the triad is unbalanced. |
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| Cognitive dissonance theory |
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| Conflict that you feel when your attitudes are not in synch with behaviors.Engaging in behavior that conflicts with an attitude may result in changing ones attitude so that it is consistent with the behavior |
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| Part of the cognitive dissonance theory. It is one of two types of dissonant situations. In free choice, dissonance occurs when a person makes a choice between several dessirable alternatives. The dissonance occurs after the choice is made due to the fact that the other choice was still desireable. |
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| Post-decisional dissonance |
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| part of the cognitive dissonance theory and pertains to free choice. It is the dissonance that emerges after you have made your choice between two desireable situations. |
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| When the relative worth of the two alternatives are spread apart. In other words, stating the pro's in your chice and the cons in the one you didn't choose. This term applies to the cognitive dissonance theory, particularly, free choice. |
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| Forced compliance dissonance |
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| Occurs when an individual is forced into behaving in a manner that is inconsistent with his or her beliefs and attitudes. This term pertains to the cognitive dissonance theory. |
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| Minimal justification effect 'aka' insufficient justification effect |
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| This occurs when your internal cognition changes in order to reduce dissonance due to a minimal external justification. |
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| This theory has been used to explain forced compliance dissonance. This theory states that when your attitudes about something are weak or ambiguous, you observe your own behavior and attribute an attitude to yourself. People infer what their attitudes are based upon observation of their own behavior. |
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| If you reward people for something that they already like doing, they may stop liking it. |
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| This model deals with attitude change as a process of communicating a message with intent to persuade. He found that the more credible the source is perceived to be, the greater the persuasive impact. |
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| This term refers to when the persuasive impact of the high credibility source decreases while the persuasive impact of the low credibility source increases |
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| Refers to when people contain arguements for and against a position. |
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| Elaboration liklihood model of persuasion |
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| Suggests that there are two routes to persuasion: The central route and the peripheral route. |
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| Central route to persuasion |
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| When the issue is very important to us. |
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| When the issue is not very important to us or if we can not clearly hear the message. |
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| William McGuire uses this analogy to explain how people are able to resist persuasion. |
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| Beliefs that are seldom questioned. |
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| Refuted counterarguements |
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| When you first present arguements against the truisms and then refute the arguement. |
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| This occurs when under certain conditions, people will hold beliefs even after they have been shown to be false. |
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| This occurs when social pressure to behave in a particular way becomes so blatant that the person's self of freedom is threatened and the person then will tend to act in a way to reassert a sense of freedom. |
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| suggests that we are drawn to affiliate because f a tendanc to evaluate ourselves in relationship to other people. |
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| we tend to like people who indicate that they like us and we tend to dislike those that dislike us. |
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| states that an evaluation that changes will have more of an impact than an evaluation that remains constant. Ex: we like someone more if their liking for us has increased. |
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| assumes that a person weighs the rewards and costs of interacting with another. |
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| Proposes that we consider not only our own cost and rewards, but the costs and rewards of the other person. we prefer our costs and rewards to be equal with that of the other person. |
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