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| Aronson, E and Linder, D. |
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| Proposed the gain-loss principle |
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| An evaluation that changes will have more effect than an evaluation that remains constant |
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| Studied conformity by asking subjects to compare the lengths of lines. |
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| Self-perception theory as an alternative to cognitive dissonance theory |
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| People infer what their attitudes are based upon observing their own behavior |
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| Did doll preference study--black girls picke white doll. Used in Brown vs Board |
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| Two factors leading to bystander effect: Social influence (those around you don't react, so you don't) and diffusion of responsibility |
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| Suggested that gender differences in conformity were due to differing social roles |
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| Cognitive dissonance theory and social comparison theory |
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| Studied norms for interpersonal distance in interactions |
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Developed balance theory and attribution theory and divided attributions into 2 categories:
Dispositional and situational |
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Studied attitude change
The communicator, the communication and the situation
More credible communicator, more persuasive--did articles with credible and not |
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Leadership styles:
Autocratic, democratic and laissez faire |
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| Psychological inoculation |
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Political norms.
Wealthy conservative girls became more liberal with each year in college.
Beliefs senior year stayed consistent into adulthood.
When liberal married conservative, swtiched back. |
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| Developed elaboration likelihood model of persuasion |
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| Relatinship between anxiety and the need for affiliation |
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| Autokinetic effect and Robber's Cave experiment |
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| Mere exposure effect and the Social facilitation effect |
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| Founder of social psych--investigated effects of competition on performance |
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| 1950s social approvale influences behavior |
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| People are aware of the social roles they are expected to fill, so behave accordingly |
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| Consistency and Balance theories |
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consistency proposes that people will try to resolve inconsistencies between their attitudes and beliefs
Balance says the same thing, but with triangles. |
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| Forced compliance dissonance |
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| You can't have ice cream til you finish your brussel sprouts. |
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| I get paid for hobby, I hate it. |
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| Petty & Cacioppo's elaboration likelihood model of persuasion |
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| There is a central and peripheral route to persuasion. Important and easy to hear are central. |
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| Someone hates us then likes us, impacts more than someone who just likes us |
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| Person weighs the rewards and costs of interacting with another |
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| Want our costs and rewards to meet that of others |
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| What happens in social influence--no one else cares, so you don't |
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| How far did the light move? They all agreed upon amount of movement. It never moved |
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| Fundamental attribution error |
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| The tendency to look for flaws in the people of the Genovese and Milgram subjects. |
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| Good things happen to good people and bad things happen to bad people. So rape victims are at fault. |
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