stage of the product life cycle

competition

quality

ability to bundle products

To a customer its a cost

To a business its a revenue

Price is what is given up in exchange

Profit Oriented

Sales Oriented

Status Quo Orientation

Supply: is the quantity of a product that will be offered to the market by a printer at various prices for a specific period of time

Demand: Is the quantity of product that will be sold in the market at various prices for a specific amount of time

Customers responsiveness to change in price

Elastic Demand: Customers buy more or less when the price changes

Inelastic Demand: changes in price wont significantly change price

availability of substitutes

degree of necessity to customer

proportion of customers budget consumed by purchase

time period considered

permanent or temporary price change

price points

stage of the product life cycle

competition

perceived quality

ability to bundle products

1.pricing must have value to the customer to facilitate change

2. prices must not be too high or too low

3. revenue=unit price * no. of goods sold

4. prices can be a competitive advantage

1. Profit is driven by pricing, NOT costs

2. Firm hast to find customers willing to pay the price they charge

3. perception of value by customer is key

4. service, bundled with products provide value

1. Price Lists

2. Price Matrixes

3. Issues with process

1. Brand and reputation

2. asset productivity/ continuous improvement

3. long run printing platform

4. good revenue base

5. good financial sit.

1. fortune 500 clients

2. cross selling success

3. focused on costs

4. focused on siginificant cash flow

5. experience in integration

1. Highly fragmented

2. Consolidated at top end

3. Large number of niche market segments to focus on

4. high fixed cost industry

5. Manufacturing industry vs. service industry

threat of new entrants

barganing power of suppliers

"                     " of buyers

threats of substitutes, products or services

rivalry among existing competitors