Term
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Definition
| budget, schedule, expectations (only 2 out of 3) |
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Term
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Definition
| have to have expert coordination and communication |
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Term
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Definition
| collaborative software. allows for a group of people to work on one file together at the same time |
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Term
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Definition
groupware version of Quark XPress
not shrink wrapped |
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Term
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Definition
Adobe's version of groupware
small groups
bundled with creative suite |
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Term
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Definition
| helps manage files by keeping track of file naming, date of creation, find files |
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Term
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Definition
| an option in finder where you can see the picture covers of each file |
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Term
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Definition
points to original file
extremely small |
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Term
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Definition
| indexes files for easy location |
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Term
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Definition
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Term
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Definition
long term storage (external hard drive)
should be easy, automated, regular, standard formats |
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Term
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Definition
organize and help record keeping and decision making
good for VDP |
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Term
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Definition
| info about ONE kind of entity |
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Term
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Definition
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Term
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Definition
more than one table
can connect class table to another class table |
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Term
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Definition
holds one attribute of an entity
width is variable or fixed
text, numbers, calculation, summary, container, ect.
zipcodes are text |
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Term
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Definition
| increases accuracy and catches errors |
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Term
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Definition
AND search- all searched fields must match
OR search- at least one searched field must match
OMIT (not) search |
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Term
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Definition
use symbols and patterns
Peanut Butter and J* |
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Term
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Definition
bringing in data from other databases or spreadsheets
make sure the fields align
most common: CVS, DBF (database extension) |
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Term
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Definition
share with spreadsheet, word processing
export only found set of records and some fields |
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Term
| Normalizing date for easy organization |
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Definition
1st: avoid repeated info
2nd: should only be stored in one place
3rd: should belong to one entity |
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Term
| ODBC (Open Database Connectivity Standard) |
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Definition
Open Database Connectivity Standard
flexible for import and export
works with dissimilar system |
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Term
| SQL (Structered Query Language) |
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Definition
standard method to extract data
not user friendly but widely used |
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Term
| SVG (Scalable Vector Graphics) |
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Definition
| combines graphics and database |
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Term
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Definition
simple user interface, very automated
access nearly all FileMaker Pro functions |
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Term
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Definition
| FileMaker Pro, MS access, Oracle (for large companies), SQL, Server, MySQL |
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Term
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Definition
| commercial products, ability to customize yourself |
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Term
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Definition
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Term
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Definition
| each document is different; one of kind |
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Term
| Response rates for direct mail marketing |
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Definition
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Term
| CRM (Customer Relationship Managament) |
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Definition
capture information at every ransaction to personalize marking to BEST customers
put effort on the customers that actually respond |
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Term
| Transparent personalization |
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Definition
name insertion is over-used when it should be subtle
pick text and images without being obvious |
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Term
| Prooding and Verification issues |
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Definition
| length of field box for longer name, bad line breaks, poorly constructed rules |
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Term
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Definition
| examine databases, create marketing plan...check printed sheets, convert and save |
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Term
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Definition
| mail merge, printshop mail, quark and indesign plug ins |
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Term
| PPML (Personalized Print Markup Language) |
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Definition
uses XML for encoding
describes documents at object level
PDFs are only allowed |
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Term
|
Definition
CMYK
passive experience, flip through pages
difficult to update
easy to read |
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Term
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Definition
RGB
active, user controlled
difficult to transport and read
easy to update |
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Term
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Definition
alphabet (dictionary, phone book)
time (bus schedule)
location (map) |
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Term
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Definition
shows reader how site is organized
automatic
not as detailed as index |
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Term
|
Definition
alphabetical listing
cross indexing: multiple names for pages |
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Term
| Roles and tools for larger websites |
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Definition
system admin: LAN and network support
database administrator
business logic development |
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Term
| Difference between file name and page title |
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Definition
File name: actual name of the file
Title: top of window, used for bookmarks and search engines |
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Term
| Limitations of web design? |
|
Definition
screen sizes vary
bandwidth limits design
browsers displays show differently |
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Term
| Writing for web different than writing for print? |
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Definition
use fewer words, informal
screen distractions |
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Term
|
Definition
216 common colors (Apple and Micro)
still used today |
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Term
|
Definition
256 colors
saves memory and file storage
more efficient |
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Term
|
Definition
Pros: lossless, supports transparency and animations
Cons: uses index color |
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Term
|
Definition
Pros: high compression, 24 bit images
Cons: lossy compression, drop quality for sake of file size, doesn’t support transparency |
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Term
|
Definition
Pros: lossless compression, supports transparency
Cons: doesn't support animation, makes large file sizes |
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Term
|
Definition
a graphic with multiple links
ex: map of the US when you can click on different states |
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Term
|
Definition
slice picture up into smaller images and then rebuild it
makes smaller files |
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Term
| gamma difference between Mac and Windows |
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Definition
windows 2.2
mac 2.2
windows used to look darker |
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Term
| problems with type on the web |
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Definition
| each browser has own default font and size |
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Term
| Graphics and transparency issues |
|
Definition
| If you drop the background out and make it transparent, you can have smaller graphics and put them on any background |
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Term
| Frames and Tables and Layers issues |
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Definition
| don't use for web layouts |
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Term
|
Definition
what: style sheet language that makes the look and formatting of a document
why useful: quickly adds a style |
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Term
| 3 Locations where CSS styles are stored |
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Definition
| external, embedding, in-line |
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Term
|
Definition
WWW Distributed Authoring and Versioning
similar to QPG and groupware
supported by many applications |
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Term
|
Definition
| being replaced by Subversion |
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Term
|
Definition
form of groupware
allows for groups to work on project simultaneously |
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Term
|
Definition
important
allows other group members to see the updated file
make sure it's the latest version |
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Term
|
Definition
company's brochure on the web
dynamic (animation, flash, sound) |
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Term
|
Definition
higher bandwidth
show progress on downloads
warn about file size |
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Term
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Definition
2nd generation web
emphasis on online collaboration (facebook, mapquest, ebay) |
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Term
| How to make sure your website gets hits |
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Definition
| keywords (include misspellings, variations, singular and plurals) |
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Term
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Definition
do keyword research
use real text rather than graphics |
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Term
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Definition
stores, tracks, finds digital assets
eliminates looking for files |
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Term
|
Definition
run-time browser
web clients
single-user desktop |
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Term
| Difference between data and metadata |
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Definition
data: digital asset itself
metadata: information about the data (date, camera used, file named) |
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Term
| Difference between data and metadata |
|
Definition
data: digital asset itself
metadata: information about the data (date, camera used, file named) |
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Term
| Metadata embedded in a file? |
|
Definition
keywords: anything (tree, plant, green)
categores: hierarchy (asia, plant, yellow flower) |
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Term
|
Definition
creates header that is readable across platform
can be automatically read by DAMs |
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Term
| DCMI (Dublin Core Metadata Initiative) |
|
Definition
15 basic fields
title, creator, subject, description, publisher, ect. |
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Term
|
Definition
| not all RAW formats are supported |
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Term
| Issues realted to image size |
|
Definition
using PPI to select images
using dile size to select images |
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Term
|
Definition
no, physical media becomes obsolete
file formats become obsolete |
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Term
| Storage locations for digital assets? |
|
Definition
| online, near-line, of-line, off-site, cloud computing |
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Term
| Features of current DAMs? |
|
Definition
cross-platform support
los rews JPEGs authomatically created
check in/out |
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Term
|
Definition
Canto Cumulus
Extensis Portfolio |
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Term
| Query By Image Content (QBIC) |
|
Definition
| catalogs images by color, texture, shape, region, ect. |
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Term
| Repurposing and cross-media publising |
|
Definition
repurposing: manually changing file extension
Cross media: changing mediums (web to print to mailer) |
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Term
|
Definition
compact
supports all mediums and maintains formatting |
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