Term
| If you take an element away from a design and the design still makes sense and serves its purpose, the element was simply a piece of decoration. |
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Definition
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Term
| What is the main purpose of an e-mail message from your boss informing you of a meeting? |
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Definition
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Term
| What is the main purpose of the design of a water hose? |
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Definition
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Term
| Art and design are similar but different. |
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Definition
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Term
| What effect might strict limitations on design tools have on the design process? |
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Definition
| The designer is forced to think outside the box, enhancing creativity. |
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Term
| What is the main purpose of a garden of flowers in your front yard? |
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Definition
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Term
| Decoration is a necessary part of design. |
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Definition
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Term
| What is the main purpose of decoration? |
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Definition
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Term
| Howard is teaching a speed reading seminar for a group of college students. The atmostphere is casual, and group activities are encouraged. Which of the following designs would be most appropriate for Howard's presentation? |
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Definition
| Colorful and interactive with a focus on audience participation |
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Term
| The interior of a car is designed around the physical needs of the average person. Measurements are made so the average person can reach the steering wheel and pedals comfortably and so the radio controls are within a comfortable reach. What is this an example of? |
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Definition
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Term
| Greg can't seem to concentrate on his studies. His roommate is watching TV in the other room. The radio plays in Greg's bedroom, and the phone is ringing off the hook. Why do you think Greg is having trouble concentrating? |
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Definition
| Greg is experiencing cognitive overload. |
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Term
| Fine arts includes anything that has been designed with a purpose in mind. |
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Definition
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Term
| When a designer is concerned most about whether the product he is creating will do what it is supposed to do, what is the designer trying to build into the product? |
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Definition
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Term
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Definition
| Design that is sensitive to the physical and psychological needs of humans |
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Term
| What is the main reason it is important to prioritize your focus on particular design purposes? |
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Definition
| To ensure the design addresses its intended purpose(s) adequately |
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Term
| What is the main difference between communication and functionality in design? |
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Definition
| Communication refers to the design's ability to put forth a message while functionality refers to how well the design serves a purpose. |
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Term
| Aesthetics is always the foremost important purpose in the art of design. |
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Definition
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Term
| Which one of the following terms is defined as the material with which and surfaces upon which an artist works? |
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Definition
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Term
| Ginnie is giving a professional presentation to her coworkers at the office to inform them of her progress on a particular project. Which of the following designs would be most appropriate? |
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Definition
| Simple and straightfoward with a focus on information presentation |
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Term
| What is cognitive overload? |
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Definition
| Too much input for the brain to process at once |
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Term
| What is the main purpose of the design of a couch? |
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Definition
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Term
| What is the main purpose of a handwritten reminder from your teacher? |
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Definition
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Term
| Which one of the following words best describes the process of design? |
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Definition
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Term
| In creative design, what is the main difference between brainstorming and free association? |
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Definition
| Brainstorming is a more organized approach to creative design than is free association. |
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Term
| When a designer considers all of the different people involved in an effort to solve a design problem, what creative strategy is the designer following? |
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Definition
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Term
| Why is it important for a designer to develop creative strategies? |
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Definition
| Creative strategies can help enhance creativity during the design process. |
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Term
| How can attitude affect a designer's ability to be creative? |
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Definition
| Being closed-minded to new and different ideas will block creativity. |
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Term
| Tara's designing a website for Dr. Morton, the President of Forman College. Before she gets started, she creates a list of everything she knows about Forman College and about Dr. Morton. What creative strategy is Tara using? |
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Definition
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Term
| Which of the following would be considered demographics? (You may choose more than one answer.) |
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Definition
| Age, educational background, gender |
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Term
| A water bottle is ergonomically designed to fit perfectly in the grip of your hand. Unfortunately, it doesn't fit into most bicycle bottle holders and is a little too big to carry when walking or running. Which part of the audience analysis did the designer fail to address? |
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Definition
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Term
| What type of problem might occur while a designer is assessing an audience's demographics? |
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Definition
| The designer might jump to conclusions and apply stereotypes to the audience. |
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Term
| A pocket map was designed to fold into a handy, 3x3 inch square. The map is convenient, but because of its size, it is too small to read. Which part of the design process did the designer fail to address adequately? |
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Definition
| Creating logical solutions |
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Term
| The acronym AUDIENCE serves to remind you of what to consider when analyzing an audience. In the acronym, what does the "C" stand for? |
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Definition
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Term
| Which of the following is good advice to follow during the design process? |
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Definition
| Don't be too practical too early. |
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Term
| Beginning with a single topic and writing down everything that comes into your mind is what type of creative strategy? |
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Definition
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Term
| What does creativity start with? |
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Definition
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Term
| The acronym AUDIENCE serves to remind you of what to consider when analyzing an audience. The "U" stands for understanding. How does this play into the audience analysis? |
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Definition
| The designer needs to consider how much the audience already knows about the content around which the design is centered. |
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Term
| A design includes too much essential information that the audience already knows. What area of the audience analysis did the designer fail to address? |
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Definition
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Term
| Scott is designing a new logo for Geeks for Rent, a computer support business. Scott decides to create a web of ideas, all of which have nothing to do with computers. As a matter of fact, many of the ideas in his web are the exact opposite of what Geeks for Rent is all about. What creative strategy is Scott using? |
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Definition
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Term
| Which of the following should be considered when conducting an audience analysis? (You may choose more than one answer.) |
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Definition
| The audience's interests and hobbies, The audience's needs or expectations from the design, The audience's prior knowledge of the content at hand, The context or environment in which the design will be used |
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Term
| Choose the two main capabilities involved in visual literacy. (You must choose two options.) |
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Definition
| Communicate through the use of visual elements, Interpret meaning from visual elements |
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Term
| If the horizon looks low, which of the following must be true? |
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Definition
| The point of view is low. |
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Term
| Lines are two-dimensional. |
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Definition
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Term
| Which of the following does a fine line portray? |
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Definition
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Term
| Which of the following separates a composition's upper and lower planes? |
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Definition
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Term
| Which of the following does a curved line portray? |
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Definition
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Term
| If you are looking at an object straight on, what type of perspective are you seeing? |
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Definition
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Term
| Which of the following does a vertical line portray? |
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Definition
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Term
| Which of the following describes white space? |
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Definition
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Term
| What does the principle of proximity state? |
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Definition
| Objects that are close together in a composition are viewed as being related. |
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Term
| When lines enclose a space to create a two-dimensional figure, a form is created. |
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Definition
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Term
| A line can intersect itself. |
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Definition
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Term
| In one-point linear perspective, the horizon is always at eye level. |
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Definition
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Term
| Where can you find the vanishing point in a composition? |
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Definition
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Term
| Which type of color scheme has the highest contrast? |
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Definition
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Term
| Mixing one primary color with one secondary color will result in a tertiary color. |
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Definition
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Term
| Which two colors could you mix together to create a tertiary color? |
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Definition
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Term
| Which two colors could you mix together to create a secondary color? |
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Definition
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Term
| What type of color scheme do orange and red orange make? |
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Definition
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Term
| What type of color scheme does yellow and red purple make? |
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Definition
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Term
| Texture affects the visual appeal of a composition but does not affect its functionality. |
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Definition
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Term
| What type of color scheme do various shades of blue make? |
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Definition
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Term
| The glossy look of a photograph is an example of which type of texture? |
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Definition
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Term
| If you poke your finger on a cactus, you've experienced which type of texture? |
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Definition
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Term
| Texture can be used to organize information in a visual design. |
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Definition
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Term
| The sturdy feel of a thick cardstock is an example of which type of texture? |
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Definition
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Term
| What type of textures can be created through the use of such materials as pen, pencil, and charcoal? |
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Definition
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Term
| A three-dimensional, clay sculpture can provide both tactile and visual texture. |
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Definition
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Term
| When you run your hand over the top of the turf on a sports field, you notice that it feels very different than grass. What type of texture is this an example of? |
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Definition
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Term
| The feel of paint on a canvas is an example of which type of texture? |
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Definition
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Term
| An object looks like it feels jaggedy and rough. What type of texture is this an example of? |
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Definition
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Term
| You pick up a flower and feel its soft petals. What type of texture is this an example of? |
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Definition
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Term
| What type of color scheme do red and green make? |
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Definition
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Term
| Cool colors tend to advance and attract more attention than warm colors. |
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Definition
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Term
| You notice the way an artist drew the soft fur on a picture of a baby bear. This is an example of which type of texture? |
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Definition
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Term
| What is the negative space enclosed by letterforms called? |
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Definition
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Term
| A typeface doesn't include punctuation marks. |
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Definition
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Term
| Not all fonts have serifs. |
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Definition
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Term
| What term refers to a single word or partial word that appears on its own line of text at the end of a paragraph? |
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Definition
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Term
| When setting a full page of text, it is okay if readability suffers as long as the font's connotative meaning matches the text's literal meaning. |
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Definition
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Term
| What are the short, decorative strokes that extend from strokes in a typeface called? |
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Definition
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Term
| What is the height of most lower case letters called? |
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Definition
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Term
| What are the parts of lower case letter strokes that extend below the x-height? |
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Definition
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Term
| What is another name for decorative type? |
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Definition
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Term
| What is the imaginary line on which a line of letters sits? |
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Definition
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Term
| Designers should never choose a font that clashes with the literal meaning of the text. |
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Definition
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Term
| What does the French word sans mean? |
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Definition
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Term
| What are the parts of lower case letter strokes that extend above the x-height? |
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Definition
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Term
| What term refers to the amount of space between lines of text? |
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Definition
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Term
| What is the basic measure of a font size? |
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Definition
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Term
| What term refers to a single line of text, usually the beginning of a paragraph, that appears at the bottom of a page? |
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Definition
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Term
| Which of the following is a characteristic of old style type? |
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Definition
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Term
| What is another name for sans serif type? |
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Definition
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Term
| What is another name for old style type? |
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Definition
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Term
| What is another name for Egyptian type? |
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Definition
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Term
| Which of the following is a characteristic of sans serif type? |
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Definition
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Term
| Which of the following alignments is easiest to read? |
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Definition
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Term
| What is any single mark that makes up part of a typographic symbol? |
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Definition
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Term
| What term refers to the amount of space between letters? |
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Definition
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Term
| Type acts as both a communicative symbol and a visual picture. |
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Definition
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Term
| Which of the following refers to the repetition and patterns created by similar or varying design elements in a composition? |
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Definition
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Term
| A design that creates rhythm without using repetition, alternation, or gradation most likely involves which of the following? |
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Definition
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Term
| Sometimes elements and space are reflected across a central axis in a design, but their colors, styles, or weights are different. What is this an example of? |
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Definition
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Term
| A design that involves a consistent pattern with minimal variation, providing a predictable, steady path for the eye to follow involves which type of rhythm? |
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Definition
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Term
| Which type of rhythm is more organic? |
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Definition
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Term
| A composition that “grows,” “fades,” “advances,” or “recedes” has what type of rhythm? |
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Definition
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Term
| Which of the following patterns represents an alternating rhythm? (You may choose more than one answer.) |
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Definition
| ABC ABC ABC ABC ,AD AD AD AD AD |
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Term
| When a design involves an arrangement in which elements are not reflected across a central axis, what is it called? |
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Definition
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Term
| Which type of balance involves mirroring a design across a central axis? |
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Definition
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Term
| When a design involves elements spiraling out from a central point, what is it called? |
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Definition
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Term
| Which of the following has a bigger effect on a design? |
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Definition
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Term
| Sometimes one side of a design is reflected exactly across a central axis. What is this an example of? |
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Definition
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Term
| In design, rhythm refers to the movement through what? |
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Definition
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Term
| What is another name for symmetrical balance? |
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Definition
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Term
| What is another name for asymmetrical balance? |
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Definition
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Term
| What is a gradual series of successive changes? |
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Definition
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Term
| What is it called when the right side of a design is reflected across a central axis and mirrored on the left side of the design? |
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Definition
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Term
| What is it called when the top half of a design is reflected across a central axis and mirrored on the bottom half of the design? |
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Definition
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Term
| Which of the following types of balance can provide both order and structure, while maintaining a dynamic and active feel? |
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Definition
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Term
| Which of the following levels of dominance tends to fade away into the background? |
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Definition
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Term
| The rhythm of a composition can control the movement of the viewer's eye through a composition. |
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Definition
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Term
| Once a design moves a viewer’s attention in a certain direction, the viewer’s focus will continue to move in this direction until it finds something significant to focus on. This is referring to which of the following? |
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Definition
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Term
| Designs that contain dominance tend to be flat and lifeless. |
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Definition
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Term
| Designers should never stretch the size of a shape so that it no longer fits within the borders of the composition. |
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Definition
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Term
| What is another word for positive space? |
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Definition
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Term
| Which of the following levels of dominance contains the tertiary element(s)? |
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Definition
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Term
| Perspective is a great way to create which of the following? |
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Definition
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Term
| Which of the following levels of dominance contains the primary element(s)? |
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Definition
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Term
| What is the visual difference between two elements? |
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Definition
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Term
| Which of the following principles of design helps designers bring elements together in a composition to create a unified piece? |
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Definition
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Term
| Elements that are aligned along the same axis tend to appear related. |
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Definition
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Term
| Certain pairs of color don’t work well together. |
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Definition
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Term
| Imbalanced elements should never be used in a composition. |
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Definition
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Term
| Smaller elements tend to stand out and dominate a composition. |
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Definition
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Term
| Elements that don’t contain dominance cannot stand well alone, but they can sometimes be used effectively within a design. |
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Definition
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Term
| There must be high contrast between positive and negative space in order for dominance to exist. |
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Definition
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Term
| Which of the following levels of dominance contains the middle ground of a composition? |
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Definition
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Term
| All designs should have a single feature that stands out over all the rest of the elements in the composition. What does this refer to? |
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Definition
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Term
| Which of the following levels of dominance contains the secondary element(s)? |
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Definition
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Term
| Which of the following levels of dominance stands out the most? |
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Definition
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Term
| Graphics should always face out, away from the center of a composition. |
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Definition
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Term
| What is the technique of reducing the size of text as it moves down a page? |
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Definition
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