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Graphic Design
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142
Art/Design
11th Grade
10/01/2011

Additional Art/Design Flashcards

 


 

Cards

Term
If you take an element away from a design and the design still makes sense and serves its purpose, the element was simply a piece of decoration.
Definition
True
Term
What is the main purpose of an e-mail message from your boss informing you of a meeting?
Definition
Communication
Term
What is the main purpose of the design of a water hose?
Definition
Functionality
Term
Art and design are similar but different.
Definition
True
Term
What effect might strict limitations on design tools have on the design process?
Definition
The designer is forced to think outside the box, enhancing creativity.
Term
What is the main purpose of a garden of flowers in your front yard?
Definition
Aesthetics
Term
Decoration is a necessary part of design.
Definition
False
Term
What is the main purpose of decoration?
Definition
To provide visual appeal
Term
Howard is teaching a speed reading seminar for a group of college students. The atmostphere is casual, and group activities are encouraged. Which of the following designs would be most appropriate for Howard's presentation?
Definition
Colorful and interactive with a focus on audience participation
Term
The interior of a car is designed around the physical needs of the average person. Measurements are made so the average person can reach the steering wheel and pedals comfortably and so the radio controls are within a comfortable reach. What is this an example of?
Definition
Ergonomics
Term
Greg can't seem to concentrate on his studies. His roommate is watching TV in the other room. The radio plays in Greg's bedroom, and the phone is ringing off the hook. Why do you think Greg is having trouble concentrating?
Definition
Greg is experiencing cognitive overload.
Term
Fine arts includes anything that has been designed with a purpose in mind.
Definition
False
Term
When a designer is concerned most about whether the product he is creating will do what it is supposed to do, what is the designer trying to build into the product?
Definition
Functionality
Term
What is ergonomics?
Definition
Design that is sensitive to the physical and psychological needs of humans
Term
What is the main reason it is important to prioritize your focus on particular design purposes?
Definition
To ensure the design addresses its intended purpose(s) adequately
Term
What is the main difference between communication and functionality in design?
Definition
Communication refers to the design's ability to put forth a message while functionality refers to how well the design serves a purpose.
Term
Aesthetics is always the foremost important purpose in the art of design.
Definition
False
Term
Which one of the following terms is defined as the material with which and surfaces upon which an artist works?
Definition
Media
Term
Ginnie is giving a professional presentation to her coworkers at the office to inform them of her progress on a particular project. Which of the following designs would be most appropriate?
Definition
Simple and straightfoward with a focus on information presentation
Term
What is cognitive overload?
Definition
Too much input for the brain to process at once
Term
What is the main purpose of the design of a couch?
Definition
Functionality
Term
What is the main purpose of a handwritten reminder from your teacher?
Definition
Communication
Term
Which one of the following words best describes the process of design?
Definition
Planning
Term
In creative design, what is the main difference between brainstorming and free association?
Definition
Brainstorming is a more organized approach to creative design than is free association.
Term
When a designer considers all of the different people involved in an effort to solve a design problem, what creative strategy is the designer following?
Definition
Perspectives
Term
Why is it important for a designer to develop creative strategies?
Definition
Creative strategies can help enhance creativity during the design process.
Term
How can attitude affect a designer's ability to be creative?
Definition
Being closed-minded to new and different ideas will block creativity.
Term
Tara's designing a website for Dr. Morton, the President of Forman College. Before she gets started, she creates a list of everything she knows about Forman College and about Dr. Morton. What creative strategy is Tara using?
Definition
Brainstorming
Term
Which of the following would be considered demographics? (You may choose more than one answer.)
Definition
Age, educational background, gender
Term
A water bottle is ergonomically designed to fit perfectly in the grip of your hand. Unfortunately, it doesn't fit into most bicycle bottle holders and is a little too big to carry when walking or running. Which part of the audience analysis did the designer fail to address?
Definition
Environment
Term
What type of problem might occur while a designer is assessing an audience's demographics?
Definition
The designer might jump to conclusions and apply stereotypes to the audience.
Term
A pocket map was designed to fold into a handy, 3x3 inch square. The map is convenient, but because of its size, it is too small to read. Which part of the design process did the designer fail to address adequately?
Definition
Creating logical solutions
Term
The acronym AUDIENCE serves to remind you of what to consider when analyzing an audience. In the acronym, what does the "C" stand for?
Definition
Context
Term
Which of the following is good advice to follow during the design process?
Definition
Don't be too practical too early.
Term
Beginning with a single topic and writing down everything that comes into your mind is what type of creative strategy?
Definition
Free association
Term
What does creativity start with?
Definition
Attitude
Term
The acronym AUDIENCE serves to remind you of what to consider when analyzing an audience. The "U" stands for understanding. How does this play into the audience analysis?
Definition
The designer needs to consider how much the audience already knows about the content around which the design is centered.
Term
A design includes too much essential information that the audience already knows. What area of the audience analysis did the designer fail to address?
Definition
Understanding
Term
Scott is designing a new logo for Geeks for Rent, a computer support business. Scott decides to create a web of ideas, all of which have nothing to do with computers. As a matter of fact, many of the ideas in his web are the exact opposite of what Geeks for Rent is all about. What creative strategy is Scott using?
Definition
Reverse brainstorming
Term
Which of the following should be considered when conducting an audience analysis? (You may choose more than one answer.)
Definition
The audience's interests and hobbies, The audience's needs or expectations from the design, The audience's prior knowledge of the content at hand, The context or environment in which the design will be used
Term
Choose the two main capabilities involved in visual literacy. (You must choose two options.)
Definition
Communicate through the use of visual elements, Interpret meaning from visual elements
Term
If the horizon looks low, which of the following must be true?
Definition
The point of view is low.
Term
Lines are two-dimensional.
Definition
False
Term
Which of the following does a fine line portray?
Definition
Delicacy
Term
Which of the following separates a composition's upper and lower planes?
Definition
Horizon
Term
Which of the following does a curved line portray?
Definition
Flow
Term
If you are looking at an object straight on, what type of perspective are you seeing?
Definition
One-point
Term
Which of the following does a vertical line portray?
Definition
Strength
Term
Which of the following describes white space?
Definition
Negative space
Term
What does the principle of proximity state?
Definition
Objects that are close together in a composition are viewed as being related.
Term
When lines enclose a space to create a two-dimensional figure, a form is created.
Definition
False
Term
A line can intersect itself.
Definition
False
Term
In one-point linear perspective, the horizon is always at eye level.
Definition
True
Term
Where can you find the vanishing point in a composition?
Definition
On the horizon
Term
Which type of color scheme has the highest contrast?
Definition
Complementary
Term
Mixing one primary color with one secondary color will result in a tertiary color.
Definition
True
Term
Which two colors could you mix together to create a tertiary color?
Definition
Yellow and green
Term
Which two colors could you mix together to create a secondary color?
Definition
Red and yellow
Term
What type of color scheme do orange and red orange make?
Definition
Analogous
Term
What type of color scheme does yellow and red purple make?
Definition
Split complementary
Term
Texture affects the visual appeal of a composition but does not affect its functionality.
Definition
False
Term
What type of color scheme do various shades of blue make?
Definition
Monochromatic
Term
The glossy look of a photograph is an example of which type of texture?
Definition
Visual
Term
If you poke your finger on a cactus, you've experienced which type of texture?
Definition
Tactile
Term
Texture can be used to organize information in a visual design.
Definition
False
Term
The sturdy feel of a thick cardstock is an example of which type of texture?
Definition
Tactile
Term
What type of textures can be created through the use of such materials as pen, pencil, and charcoal?
Definition
Visual
Term
A three-dimensional, clay sculpture can provide both tactile and visual texture.
Definition
True
Term
When you run your hand over the top of the turf on a sports field, you notice that it feels very different than grass. What type of texture is this an example of?
Definition
Tactile
Term
The feel of paint on a canvas is an example of which type of texture?
Definition
Tactile
Term
An object looks like it feels jaggedy and rough. What type of texture is this an example of?
Definition
Visual
Term
You pick up a flower and feel its soft petals. What type of texture is this an example of?
Definition
Tactile
Term
What type of color scheme do red and green make?
Definition
Complementary
Term
Cool colors tend to advance and attract more attention than warm colors.
Definition
False
Term
You notice the way an artist drew the soft fur on a picture of a baby bear. This is an example of which type of texture?
Definition
Visual
Term
What is the negative space enclosed by letterforms called?
Definition
Counters
Term
A typeface doesn't include punctuation marks.
Definition
False
Term
Not all fonts have serifs.
Definition
True
Term
What term refers to a single word or partial word that appears on its own line of text at the end of a paragraph?
Definition
Widow
Term
When setting a full page of text, it is okay if readability suffers as long as the font's connotative meaning matches the text's literal meaning.
Definition
False
Term
What are the short, decorative strokes that extend from strokes in a typeface called?
Definition
Serif
Term
What is the height of most lower case letters called?
Definition
X-height
Term
What are the parts of lower case letter strokes that extend below the x-height?
Definition
Descenders
Term
What is another name for decorative type?
Definition
Display
Term
What is the imaginary line on which a line of letters sits?
Definition
Baseline
Term
Designers should never choose a font that clashes with the literal meaning of the text.
Definition
False
Term
What does the French word sans mean?
Definition
Without
Term
What are the parts of lower case letter strokes that extend above the x-height?
Definition
Ascenders
Term
What term refers to the amount of space between lines of text?
Definition
Leading
Term
What is the basic measure of a font size?
Definition
Point size
Term
What term refers to a single line of text, usually the beginning of a paragraph, that appears at the bottom of a page?
Definition
Orphan
Term
Which of the following is a characteristic of old style type?
Definition
Conservativeness
Term
What is another name for sans serif type?
Definition
Grotesque
Term
What is another name for old style type?
Definition
Humanist
Term
What is another name for Egyptian type?
Definition
Slab serif
Term
Which of the following is a characteristic of sans serif type?
Definition
No serifs
Term
Which of the following alignments is easiest to read?
Definition
Left
Term
What is any single mark that makes up part of a typographic symbol?
Definition
Stroke
Term
What term refers to the amount of space between letters?
Definition
Kerning
Term
Type acts as both a communicative symbol and a visual picture.
Definition
True
Term
Which of the following refers to the repetition and patterns created by similar or varying design elements in a composition?
Definition
Rhythm
Term
A design that creates rhythm without using repetition, alternation, or gradation most likely involves which of the following?
Definition
Discord
Term
Sometimes elements and space are reflected across a central axis in a design, but their colors, styles, or weights are different. What is this an example of?
Definition
Near symmetry
Term
A design that involves a consistent pattern with minimal variation, providing a predictable, steady path for the eye to follow involves which type of rhythm?
Definition
Regular rhythm
Term
Which type of rhythm is more organic?
Definition
Flowing rhythm
Term
A composition that “grows,” “fades,” “advances,” or “recedes” has what type of rhythm?
Definition
Progressive rhythm
Term
Which of the following patterns represents an alternating rhythm? (You may choose more than one answer.)
Definition
ABC ABC ABC ABC ,AD AD AD AD AD
Term
When a design involves an arrangement in which elements are not reflected across a central axis, what is it called?
Definition
Asymmetrical
Term
Which type of balance involves mirroring a design across a central axis?
Definition
Symmetrical
Term
When a design involves elements spiraling out from a central point, what is it called?
Definition
Radial
Term
Which of the following has a bigger effect on a design?
Definition
Vertical symmetry
Term
Sometimes one side of a design is reflected exactly across a central axis. What is this an example of?
Definition
Formal symmetry
Term
In design, rhythm refers to the movement through what?
Definition
Space
Term
What is another name for symmetrical balance?
Definition
Formal balance
Term
What is another name for asymmetrical balance?
Definition
Informal balance
Term
What is a gradual series of successive changes?
Definition
Gradation
Term
What is it called when the right side of a design is reflected across a central axis and mirrored on the left side of the design?
Definition
Vertical symmetry
Term
What is it called when the top half of a design is reflected across a central axis and mirrored on the bottom half of the design?
Definition
Horizontal symmetry
Term
Which of the following types of balance can provide both order and structure, while maintaining a dynamic and active feel?
Definition
Radial
Term
Which of the following levels of dominance tends to fade away into the background?
Definition
Sub-ordinate
Term
The rhythm of a composition can control the movement of the viewer's eye through a composition.
Definition
True
Term
Once a design moves a viewer’s attention in a certain direction, the viewer’s focus will continue to move in this direction until it finds something significant to focus on. This is referring to which of the following?
Definition
Continuance
Term
Designs that contain dominance tend to be flat and lifeless.
Definition
False
Term
Designers should never stretch the size of a shape so that it no longer fits within the borders of the composition.
Definition
False
Term
What is another word for positive space?
Definition
Figure
Term
Which of the following levels of dominance contains the tertiary element(s)?
Definition
Sub-ordinate
Term
Perspective is a great way to create which of the following?
Definition
Continuance
Term
Which of the following levels of dominance contains the primary element(s)?
Definition
Dominant
Term
What is the visual difference between two elements?
Definition
Contrast
Term
Which of the following principles of design helps designers bring elements together in a composition to create a unified piece?
Definition
Harmony
Term
Elements that are aligned along the same axis tend to appear related.
Definition
True
Term
Certain pairs of color don’t work well together.
Definition
True
Term
Imbalanced elements should never be used in a composition.
Definition
False
Term
Smaller elements tend to stand out and dominate a composition.
Definition
False
Term
Elements that don’t contain dominance cannot stand well alone, but they can sometimes be used effectively within a design.
Definition
True
Term
There must be high contrast between positive and negative space in order for dominance to exist.
Definition
True
Term
Which of the following levels of dominance contains the middle ground of a composition?
Definition
Sub-dominant
Term
All designs should have a single feature that stands out over all the rest of the elements in the composition. What does this refer to?
Definition
Dominance
Term
Which of the following levels of dominance contains the secondary element(s)?
Definition
Sub-dominant
Term
Which of the following levels of dominance stands out the most?
Definition
Dominant
Term
Graphics should always face out, away from the center of a composition.
Definition
False
Term
What is the technique of reducing the size of text as it moves down a page?
Definition
Diminuendo
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