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| Graphic Design is primarily used to _______ to an audience |
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| List some of the things Graphic Designers create |
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| posters, brochures, logos, products, package design, advertisements, corporate identity, newspapers, books, magazine layouts |
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| Who is the father of Graphic Design? |
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| a symbol, mark, or identifying name that represents a company, product, or service |
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| What is corporate identity? |
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| The image of a corporation, business, organization, or service adapted visually through the use of a logo or logotype |
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| The process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products. |
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| Product designers do ________. |
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| Conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. They combine art, science, and technology to create tangible three-dimensional goods. |
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| Elegant handwriting or the art of producing such writing |
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| a principle which may not be perceived visually as psychologically |
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| overall shape of the letters, created with varying lines |
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| a style of letters (upper/lower case) |
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Very specific
includes size and weight |
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| boldness or thickness of a letter |
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| body height of a lowercase letter |
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| part of the letter that rises above the x-height |
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| part of the letter that extends below the baseline |
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| create attention (especially through asymmetrical balance) |
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| when an image or printed color extends beyond the trimmed edge of a page |
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| Little crossbar type line at the tips of a letter |
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| the imaginary line that the letter characters rest on |
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| space between the lines of type, measured from baseline to baseline |
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| the space between letters, can be adjusted so letters fit together better |
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| large fonts used for headlines |
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| the text portion in a magazine article |
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| slanted version of any typeface |
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| fluid, connected lettering that resembles handwriting |
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| squeezed together, narrower than normal type |
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| What is point-of-purchase? |
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| design that is used in marketing to entice the consumer to make a last second impulse buy |
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| repeating ideas very quickly in response to a creative problem |
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| small, quick sketches, part of the beginning steps for working out a design idea |
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| preliminary plan that puts the basic parts of the design in their proper size and positions before making a comprehensive |
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| drawing that closely resembles the proposed final printed artwork |
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