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Definition
Designer: trying to communicate a message
Artist: personal expression |
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Definition
| Noise is any disctraction. It can exist in the channel (medium), the code (language) or the form (aesthetic or style) |
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| Information refers to the level of novelty present in a message. The terminology come from the study of information science. |
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| What are the two functions of redundancy? |
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Definition
| It relates to repetition. It results in insistence (supports memorization) and clarification. |
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Definition
| Design is to design a design to produce a design. |
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Term
| What are the four different ways the word design can be used. |
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Definition
noun: meaning a concept or a proposal
verb: indicate action or process
noun: a general concept of the field as a whole
noun: the finished product |
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Term
| Visual communication is not just about looks, it is _________________. |
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Definition
| fundamentally about performance. |
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Term
| What are the four goals of design? |
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Definition
Design to SUPPORT life: health, safe, education, information
Design to FACILITATE life: sign system, tools, furniture, instruction
Design to IMPROVE life: cultural value, humor, pleasure, entertainment
Design to COMMUNICATE: commercial, message, expression |
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| Image and text are two ____________ of the message. Seeing and reading are two ______________. |
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Definition
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Term
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Definition
| The way information is presented (in words, images and sounds, etc) Data (raw content) that is crafted into information (content with meaning) is affected by representation. |
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Definition
| can convey a message or meaning, can be decorative, is self contained, positive shapes that occupy space and distinguishable from a background |
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Term
| Nature form vs. Man made form |
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Definition
Nature form: found in nature
Man made form: something created by man |
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Term
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Definition
| photographic realism, icon, symbol EX. a hand |
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Term
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Definition
| represent nothing, non-recognizable, expresses a designer's sensitivity to shape, color and composition without relying on recognizable elements |
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Term
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Definition
| written language consists of characters, letters, words, and numerals that make precise communication possible, it is representational |
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Term
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Definition
1. Conceptual (point, line, plane, volume)
2. Visual (shape, color, size, texture)
3. Relational (direction, position, space, gravity)
4. Practical (representation, meaning, function) |
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Term
Who said this saying?
"Form follows function. Beauty in design results from purity of function." |
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Definition
| American architect Louis Sullivan in 1896 |
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Term
| The concept of form follows function is a ___________. |
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Definition
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Term
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Definition
| the quality of appropriateness in use |
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Term
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Definition
| explains how forms assume meaning in the ways they are used, or the roles and meaning assigned them. |
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Term
| What are six reasons that aesthetics is a major concern in design? |
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Definition
1. Attraction - it creates attention or rejection "at first sight"
2. It makes sense! - it communicates
3. Perceptual time - it affects the perceptual time an onlooker dedicates to a design
4. Memorization - it affects the memorization of the message
5. The life within - it affects the active life of the design
6. The impact beyond - it affects, in a broad sense, the quality of the movement |
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Term
| An aesthetic choice is a __________________. |
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Definition
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Term
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Definition
| Name of an old advertising agency. Belongs to a time in which it was believed that the function of the advertising designer was to capture the audience's attention at all cost, without taking note of the negative affects that a "noisy" image can have on a product. |
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Term
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Definition
the state of being popular...
a particular technique...
a distinctive quality and form...
a particular mode of living...
a distinctive manner of expression... |
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Term
| Style as the spirit and enthusiasm |
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Definition
| It becomes a desirable goal or a theme |
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Term
| Style as the distinctive creatures of visual expression |
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Definition
| it becomes part of our works or design |
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Term
| Style as the measure of consistency in usage |
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Definition
| it reflects a social existence |
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Term
| It is possible to improve or worsen the aesthetic quality of a message without altering its meaning, increasing or reducing the strength of the message, or having an effect on the segment of the public being selected by the message? |
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Definition
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Term
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Definition
| Abandoned traditional perspective; new visual language, the relationship between reality and illusion |
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Definition
| The manifesto voiced enthusiasm for war, the machine age, speed and modern life. Figurative typefaces: In order to amplify the espressive power of typography, italics is used for quick impression, boldface is used for violent noises and sounds. |
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Definition
| to ridicule established values and beliefs |
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Definition
| It challenged accepted concepts of the normal and rational. The magic of dreams, the spirit of rebellion, the mysteries of the subconscious. |
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Definition
| Art movement that elevated the imagery of popular advertising (packing, comic strips, etc) to fine art. The combination of flat, brash colors with super enlargement of halftone screen dots were used. |
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Term
| The traditional view of design has four possible goals: |
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Definition
| to identify, to inform, to entertain, or to persuade...but with branding there's a fifth: to differentiate. The first four are tactical. The fifth is strategic, with its roots deep in aesthetics - a powerful combination or logic and magic. |
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Term
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Definition
| facts; subject & ground, big and small, light and dark, rough and smooth, fat and thin, motionless and moving |
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Term
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Definition
| feelings; near & far, old & new, light & heavy, peaceful & aggressive, simple & complex, easy & difficult |
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Term
| Both hard information and soft information are about _____________. |
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Definition
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Term
| Three goals for information design: |
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Definition
1. To develop documents that are comprehensible accurately retrievable, and easy to translate into effective action
2. To design easy, natural and pleasant interactions
3. To enable people to find their way in three-dimensional space with comfort and ease |
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Term
| Goals of creating Isotype |
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Definition
*create consistent and interrelated groups of symbols
*International/Universal to bridge language barriers
*Simplify basic language |
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Term
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Definition
| a drawing, diagram, or other symbol that represents a specific quantity of or other fact about the thing depicted EX. every isotype of a house on that chart represents a thousand new homes |
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Term
| Who is the creator of Isotypes? |
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Definition
| the first set of symbols was designed and drawn by Roger Cook and Don Shanosky Associates in Princeton, New Jersey 1974 |
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Definition
| that to which a sign explicitly refers to |
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Definition
| the totality of recollections evoked by a sign |
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Definition
labels: denotation
memories: connotation |
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Term
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Definition
| the study of a culture and its signs |
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| The two aspects of a sign |
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Definition
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Term
| The three types of a sign |
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Definition
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Term
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Definition
| a sign for which the representation does not bear resemblance to what it means EX. a heart representative of love |
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Definition
| a sign whose representation infers in some way to what it means EX. smoke signifies fire, cross signifies Jesus |
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Definition
| a sign for which the representation does bear a resemblance to what it means EX. sun, smiley face |
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Term
| What is meaning? How does it occur? |
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Definition
| Meaning is that which is signified or the concepts associated with something. It occurs between the communicator of the message, the recipient of the message (perception is influenced by context), and the context in which the interaction occurs. |
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Term
| What is a communication model? |
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Definition
| a simpflified graphic description of a communicative process - diagram |
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Term
| What is a dyadic communication? |
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Definition
| communication between two parties |
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