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GRA225
Midterm Review
53
Art/Design
Undergraduate 3
10/11/2009

Additional Art/Design Flashcards

 


 

Cards

Term
Designer vs. Artist
Definition
Designer: trying to communicate a message
Artist: personal expression
Term
What is noise?
Definition
Noise is any disctraction. It can exist in the channel (medium), the code (language) or the form (aesthetic or style)
Term
What is information?
Definition
Information refers to the level of novelty present in a message. The terminology come from the study of information science.
Term
What are the two functions of redundancy?
Definition
It relates to repetition. It results in insistence (supports memorization) and clarification.
Term
What is design?
Definition
Design is to design a design to produce a design.
Term
What are the four different ways the word design can be used.
Definition
noun: meaning a concept or a proposal
verb: indicate action or process
noun: a general concept of the field as a whole
noun: the finished product
Term
Visual communication is not just about looks, it is _________________.
Definition
fundamentally about performance.
Term
What are the four goals of design?
Definition
Design to SUPPORT life: health, safe, education, information
Design to FACILITATE life: sign system, tools, furniture, instruction
Design to IMPROVE life: cultural value, humor, pleasure, entertainment
Design to COMMUNICATE: commercial, message, expression
Term
Image and text are two ____________ of the message. Seeing and reading are two ______________.
Definition
carriers; modes
Term
What is representation?
Definition
The way information is presented (in words, images and sounds, etc) Data (raw content) that is crafted into information (content with meaning) is affected by representation.
Term
Form
Definition
can convey a message or meaning, can be decorative, is self contained, positive shapes that occupy space and distinguishable from a background
Term
Nature form vs. Man made form
Definition
Nature form: found in nature
Man made form: something created by man
Term
Representational forms
Definition
photographic realism, icon, symbol EX. a hand
Term
Abstract forms
Definition
represent nothing, non-recognizable, expresses a designer's sensitivity to shape, color and composition without relying on recognizable elements
Term
Verbal forms
Definition
written language consists of characters, letters, words, and numerals that make precise communication possible, it is representational
Term
4 elements of design
Definition
1. Conceptual (point, line, plane, volume)
2. Visual (shape, color, size, texture)
3. Relational (direction, position, space, gravity)
4. Practical (representation, meaning, function)
Term
Who said this saying?
"Form follows function. Beauty in design results from purity of function."
Definition
American architect Louis Sullivan in 1896
Term
The concept of form follows function is a ___________.
Definition
trade off
Term
Utility
Definition
the quality of appropriateness in use
Term
Significance
Definition
explains how forms assume meaning in the ways they are used, or the roles and meaning assigned them.
Term
What are six reasons that aesthetics is a major concern in design?
Definition
1. Attraction - it creates attention or rejection "at first sight"
2. It makes sense! - it communicates
3. Perceptual time - it affects the perceptual time an onlooker dedicates to a design
4. Memorization - it affects the memorization of the message
5. The life within - it affects the active life of the design
6. The impact beyond - it affects, in a broad sense, the quality of the movement
Term
An aesthetic choice is a __________________.
Definition
judgement call
Term
"A punch in the eye"
Definition
Name of an old advertising agency. Belongs to a time in which it was believed that the function of the advertising designer was to capture the audience's attention at all cost, without taking note of the negative affects that a "noisy" image can have on a product.
Term
Style is...
Definition
the state of being popular...
a particular technique...
a distinctive quality and form...
a particular mode of living...
a distinctive manner of expression...
Term
Style as the spirit and enthusiasm
Definition
It becomes a desirable goal or a theme
Term
Style as the distinctive creatures of visual expression
Definition
it becomes part of our works or design
Term
Style as the measure of consistency in usage
Definition
it reflects a social existence
Term
It is possible to improve or worsen the aesthetic quality of a message without altering its meaning, increasing or reducing the strength of the message, or having an effect on the segment of the public being selected by the message?
Definition
No.
Term
Cubism
Definition
Abandoned traditional perspective; new visual language, the relationship between reality and illusion
Term
Futurism
Definition
The manifesto voiced enthusiasm for war, the machine age, speed and modern life. Figurative typefaces: In order to amplify the espressive power of typography, italics is used for quick impression, boldface is used for violent noises and sounds.
Term
Dada
Definition
to ridicule established values and beliefs
Term
Surrealism
Definition
It challenged accepted concepts of the normal and rational. The magic of dreams, the spirit of rebellion, the mysteries of the subconscious.
Term
Pop Art
Definition
Art movement that elevated the imagery of popular advertising (packing, comic strips, etc) to fine art. The combination of flat, brash colors with super enlargement of halftone screen dots were used.
Term
The traditional view of design has four possible goals:
Definition
to identify, to inform, to entertain, or to persuade...but with branding there's a fifth: to differentiate. The first four are tactical. The fifth is strategic, with its roots deep in aesthetics - a powerful combination or logic and magic.
Term
Hard information
Definition
facts; subject & ground, big and small, light and dark, rough and smooth, fat and thin, motionless and moving
Term
Soft information
Definition
feelings; near & far, old & new, light & heavy, peaceful & aggressive, simple & complex, easy & difficult
Term
Both hard information and soft information are about _____________.
Definition
percieving differences
Term
Three goals for information design:
Definition
1. To develop documents that are comprehensible accurately retrievable, and easy to translate into effective action
2. To design easy, natural and pleasant interactions
3. To enable people to find their way in three-dimensional space with comfort and ease
Term
Goals of creating Isotype
Definition
*create consistent and interrelated groups of symbols
*International/Universal to bridge language barriers
*Simplify basic language
Term
What is Isotype?
Definition
a drawing, diagram, or other symbol that represents a specific quantity of or other fact about the thing depicted EX. every isotype of a house on that chart represents a thousand new homes
Term
Who is the creator of Isotypes?
Definition
the first set of symbols was designed and drawn by Roger Cook and Don Shanosky Associates in Princeton, New Jersey 1974
Term
Denotation
Definition
that to which a sign explicitly refers to
Term
Connotation
Definition
the totality of recollections evoked by a sign
Term
Labels vs memories
Definition
labels: denotation
memories: connotation
Term
Semiotics
Definition
the study of a culture and its signs
Term
The two aspects of a sign
Definition
signer and signified
Term
The three types of a sign
Definition
symbol, index and icon
Term
symbol
Definition
a sign for which the representation does not bear resemblance to what it means EX. a heart representative of love
Term
index
Definition
a sign whose representation infers in some way to what it means EX. smoke signifies fire, cross signifies Jesus
Term
icon
Definition
a sign for which the representation does bear a resemblance to what it means EX. sun, smiley face
Term
What is meaning? How does it occur?
Definition
Meaning is that which is signified or the concepts associated with something. It occurs between the communicator of the message, the recipient of the message (perception is influenced by context), and the context in which the interaction occurs.
Term
What is a communication model?
Definition
a simpflified graphic description of a communicative process - diagram
Term
What is a dyadic communication?
Definition
communication between two parties
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