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| Knowingly publishing something false or with a reckless disregard for the truth. |
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| An advertisement placed on the page next to an article about a similar subject. |
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| An advertising tool that combines articles and advertising in a magazine supplement sponsored entirely by the advertiser. |
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| Taking an editorial stand on issues. |
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| The theory that the media do not tell us how to think, they tell us what to think about. |
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| Products to which magazines lend their names for increasing profits. Most of these products are marketing related, created to expand the profitability and advertising reach of the original brand. |
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| The unauthorized use of a person's name, picture, or voice to endorse a commercial product or service. |
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| A card that lists all advertisers in the magazine and gives the reader the chance to express interest in that advertiser by marking a box in front of the advertiser's name. |
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| A graphic element that extends past the edge of the page. |
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| A page proof that shows all type and art and is produced on light-sensitive paper in blue ink. |
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| The determination of which article or advertisement goes on what page; also occasionally called the ladder or map. |
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| A document that offers a clear statement of economic strategies and tactics; usually includes background statements on editorial philosophy, formula, and audience. |
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| Identification of the author of the article. |
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| The cost for an advertiser to reach one thousand readers. |
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| Method of determining the cost of an advertising page to reach a specific market segment. |
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| Technology that eliminates the film stage in magazine production. |
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| A process of smoothing stock by compression; also the machine that performs the smoothing. |
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| Computer-generated pages that contain all finished art and type and are sent to the printing plant for production. |
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| A strategy to build circulation by promoting a magazine to readers. |
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| A color graphic that has been scanned and separated into four process colors. |
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| Final page of film, including all text and art. |
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| Any art that includes gray tones, including photographs, paintings, and water-colors. |
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| A printing proof that show the accuracy of color reproduction; it gets its name from the fact that is actually a contract between the magazine and the printer that the final printed color will match the contract proof. |
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| Form of subscription in which readers who possess specific occupational characteristic receive the magazine free, because these readers have high appeal to advertisers. |
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| Protects intellectual and creative work-written and artistic-by ensuring that the rights to that work are respected by publishers and other users. the federal copyright statute says that copyright protects "original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated." |
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| A short title or teaser that appears on the cover of a magazine. |
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| The figurative cutting away of portions of a photo to enhance or refine the photo's message. |
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| Words that provide information about an image or its context; also called a caption. |
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| Metal plate that contains all the magazine's material being printed by the rotogravure process. |
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| Easily quantified audience characteristics such as age, income, or geographic location. |
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| Small design device at the end of each article. |
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| A paper treated to hold ink well but be less reflective than high gloss; often chosen for magazines with photos and large blocks of type. |
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| Black-and-white photograph over which spot color has been added as a solid block. |
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| Black-and-white photograph that is printed twice, once usually black, and once in a second color. |
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| The practical application of the editorial philosophy, detailing the specific content of the magazine, how much emphasis will be given to each area, the editorial/advertising ratio, and the number and names of the of continuing departments. |
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| A magazine's highly specific focus, giving the publication its identity and personality and covering such issues as what areas of interest the magazine covers, how it approaches those interest, and what voice it uses. |
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| Fair comment and criticism |
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| Public expression of opinions about public events and issues to allow freedom of discussion. |
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| Using a limited portion of a copyrighted work in another work or photocopying an entire copyrighted work for personal use. |
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| Invasion of privacy by publishing offensive statements or photos out of context. |
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| The name of an individual typeface. |
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| Magazine design format that establishes margins, number of columns per page, widths of columns, cutline and photo placement, title placement, and the use and placement of white space, or air, in a layout. |
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| Printing term for black-and-white photograph that has been scanned for reproduction. |
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| A paper that has been coated and calendered to be highly reflective and shiny; often used for pages with photos. |
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| The placement of pages on a signature. |
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| Statements aimed at provoking or causing "imminent lawless" action. |
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| Charts, diagrams, and graphs that convey statistical data. |
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| The first letter of word used in a large size to make it stand out. |
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| An advertisement created and produced by the advertiser; it comes to the magazine already printed and is then bound into the magazine. |
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| Invasion of privacy by enter a place not open to the public, such as a person's home. |
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| A proof used early in the proofing process to check placement and design issues. |
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| Reduction or enlargement of space between letters within a line of type. |
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| A subtitle that appears above the title. |
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| Leading (pronounced ledding) |
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| The amount of space between lines of type. |
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| The ability of typeface to jump off the page at a quick glance and into the reader's consciousness. |
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| Publishing a false statement about a specific person that injures that person's reputation. |
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| Art created in solid color, with no gray tones. |
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| Promotional kit that includes a list of subscribers to a publication for sale to other publishers and marketers. |
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| The design of the magazine's name. |
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| The list inside the magazine of staff members. |
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| A contract proof that is an accurate representation of color; usually given for art only. |
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| The least polished of the coated stocks, it has the least reflectivity but hold type well. |
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| A magazine promotional tool that usually consists of the most recent issue, information about the audience, positive articles about the magazine in other publications, and an advertising rate card. |
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| A wavy, shadowy pattern imprinted in an image from improper printing methods. |
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| Editorial material placed together, usually in the center of the magazine, with all ads either in the front or back of the book. |
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| Editorial material placed in the well throughout the magazine with advertising between wells. |
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| Publishing an article without the professional care, fairness, and accuracy usually used for that type of story. |
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| Hard-core pornography that is so sexually explicit that it does not contribute to the exchange of ideas and information and thus does not fall under First Amendment protection. |
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| Printing process that gets its name from a rubber plate onto which the image is transferred-or offset-from the metal image plate; the paper comes into direct contact with the offset plate. |
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| The revenue remaining after expenses have been deducted from income. |
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| A preprinted publication that contains advertising and may also include editorial material. It is not bound into the magazine and is mailed to subscribers with the magazine, with the two being connected by a shrink wrap. |
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| The additional readers of a magazine beyond the original buyer or recipient. |
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| A binding process in which the pages that form each signature are stacked on top of one another, the edges glued and a cover attached. |
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| Unit of measurement that indicates width and depth of columns, photos, and page space. There are 12 points in pica, 6 picas equal one inch. |
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| Metal sheets that contain all the magazine material being printed by the offset process. |
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| Unit of measurement used to indicate size of type. There are 72 points in one inch. |
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| When a government official reviews articles before publication and has wide discretion in deciding what may or may not be published. |
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| Invasion of privacy by publishing true facts about a person that are highly offensive to an average person and not legitimately newsworthy. |
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| Admittedly libelous statement that s allowed to go unpunished because it is from an official source, such as a government document or testimony given under oath, and reported in a fair and balanced article. |
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| The four colors- magenta(red), cyan(blue), yellow, and black-used to print full-color, or four-color, art. |
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| A professional-quality mock magazine that may or may not include actual articles, but does include representative cover lines, titles, and pull-quotes. |
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| Audience characteristics such as values, attitudes, and beliefs. |
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| Words pulled from an article that are used as a design element to break up large blocks of type. |
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| Audited circulation on which magazine advertising rates are based. |
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| Total circulation plus pass-along readership. |
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| White type on a black or color background or on a graphic element such as a photograph. |
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| Right of people to be left alone or to control the way they are portrayed to others. |
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| Also called gravure, this printing process moves with high speed and precision and uses highly fluid ink. |
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| A binding process in which magazine pages are stapled in the middle so that the sheets of printed pages that form a signature are placed within one another. |
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| Typefaces, such as Helvetica, Futura, and Avant Garde, that are geometric in appearance, and as the name implies, lack serifs. |
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| Process that is used to turn continuous tones into halftones, traditionally measured by the lines per inch, with the most magazines using at least 133-line screen. Also refers to blocks of color added to a page at less than full strength. |
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| The number of copies of a magazine the publisher provides to newsstands to be sold divided by the number of copies actually sold. |
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| A typeface which has delicate vertical and horizontal lines, or "feet," at the end of letter strokes that serve as a guideline for the eye; these finishing strokes are the serifs. |
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| Printing press that takes one sheet at a time. |
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| Sheet of multiple pages in which magazines are printed, usually in multiples of four. |
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| A color added to a page for special effect, such as highlighting a word, sentence, or image. |
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| Printing industry term for paper. |
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| Typeface options, such as boldface or italics, within a font. |
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| Words used as organizational cues between paragraphs to break up large blocks of text. |
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| Information that immediately follows the title before the start of an article. |
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| Adjustments in the amount of space between words on a page, making them tighter or looser overall. |
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| Slides; usually used for art reproduction instead of printed photographs. |
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| The typeface(s) used in text, titles, and cutlines; the overall effect conveys the magazine's character. |
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| A coating added to a printed product and dried with ultraviolet light. |
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| A slick coating printed atop a finished sheet to prevent ink from running or for special effects. |
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| A printing press that uses a continuous roll of paper. |
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| Blocks of editorial material unbroken by advertising. |
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| Measurement of a lowercase x. |
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