Term
| Sources of Market Information |
|
Definition
Indirect
Direct Sensory Perception |
|
|
Term
| Indirect Market Information Source |
|
Definition
Distributors, consumers, suppliers, and government officials
Friends, acquaintances, professional colleagues,
consultants, and prospective employees |
|
|
Term
| Direct Sensory Perception |
|
Definition
| Using the senses to find out firsthand information |
|
|
Term
| Two Forms of Market Research |
|
Definition
|
|
Term
| Secondary Market Research |
|
Definition
| Information that has already been collected for other reasons |
|
|
Term
|
Definition
| Information that has been collected for the need at hand |
|
|
Term
| Where to collect secondary data |
|
Definition
Government
International Organizations
Private Information Firms
Internet
Trade Associations |
|
|
