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global marketing
exam 2 ch 6-10
37
Marketing
Undergraduate 4
03/06/2012

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Term
common law
Definition
the body of law based on tradition, past practices, and legal precedents set by courts through interpretations of statutes, legal legislation, and past rulings. common law, which is used in all states in the united states except Louisiana, uses past decisions to interpret statutes and apply them to present situations. also know as English law.
Term
code law
Definition
a legal system based on an all-inclusive system of written rules, or codes, of law, generally divided into 3 separate codes; commercial, civil, and criminal. in the U.S. Louisiana is the one state to use code law.
Term
Islamic law
Definition
the legal system based on an interpretation of the Koran. Islamic law encompasses religious duties and obligations as well as the secular aspect of law regulating human acts. among its provisions is a prohibition of the payment of interest
Term
Marxist-socialists tenets
Definition
the set of views in which law is subordinate to prevailing economic conditions. Marxist socialist tenets influenced the legal systems of Russia and other republics of the former soviet union, as well as china, forcing these nations to revamp their commercial legal code as they become involved in trade with non-Marxist countries.
Term
conciliation
Definition
a non binding agreement between parties to resolve disputes by asking a third party to mediate differences. also know as mediation
Term
Arbitration
Definition
A procedure used as an alternative to litigation, in which parties in a dispute may select a disinterested third party or parties as referee to determine the merits of the case and make a judgement that both parties agree to honor.
Term
litigation
Definition
the process in which a dispute between parties is contested in a formal judicial setting; commonly instigated by a lawsuit asserting one party's version of the facts
Term
Prior use
Definition
the principle, as observed in the united states and other common law nations, that ownership of intellectual property rights usually goes to whoever can establish first use
Term
Marketing research
Definition
the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making
Term
International marketing research
Definition
The form of marketing research involving two additional considerations:1 the need to communicate information across national boundaries, and 2 the challenge of applying established marketing techniques in the different environments of foreign markets, some of which may be strange or vexing milieus for the marketer
Term
research process
Definition
the process of obtaining information; it should begin with a definition of the research problem and establishment of objectives, and proceed with an orderly approach to the collection and analysis of data.
Term
secondary data
Definition
data collected by an agency or individual other than the one conducting research; often useful in market research.
Term
Primary data
Definition
data collected, as in market research, specifically for a particular research project.
Term
back translation
Definition
the process in which a document, such as a questionnaire, or phrase is translated from on language to another and then translated by a second party into the original language. Back translations can be used to verify that the first translation. as of a marketing slogan, has the intended meeting for the targeted audience.
Term
Parallel translation
Definition
a method of translation in which two translators are used to make a back translation; the results are compared, differences are discussed, and the most appropriate translation is used. the method addresses the use of common idioms in the languages being translated.
Term
Decentering
Definition
a method of translation, a variation on back translation, that is a successive process of translation and re-translation of a document, such as a questionnaire, each time by a different translator. The two original language versions are then compared and if there are differences, the process is repeated until the second original language version is the same as the first.
Term
multicultural research
Definition
inquiry, analysis, and study of countries and cultures that takes into account differences in language, economic structure, social structure, behavior, and attitude patterns. different methods of research may have varying reliability in different countries.
Term
expert opinion
Definition
a method of market estimation in which experts are polled for their opinions about market size and growth rates; used particularly in foreign countries that are new to the marketer..
Term
triangulation
Definition
a term borrowed from naval charting meaning using at least three differing measures of the same concept to verify the accuracy of any one method. for example, regarding forecast of demand separate opinions of experts, sales Representative, and quantitative economic analyses might be compared.
Term
analogy
Definition
A method of market estimation that ssums that demand for a prduct devolops in much the same way in all countries as comparable economic development occurs in each country
Term
economic development
Definition
generally, an increase in national production that results in an increase in average per capita gross domestic product.
Term
Newly industrialized countries (NICs)
Definition
countries that are experiencing rapid economic expansion and industrialization
Term
Infrastructure
Definition
The collective assortment of capital goods that serve the activities of many industries and support production and marketing
Term
Big emerging markets (BEMs)
Definition
used to describe the core group of pupulus nations that will account for much of the growth in world trade among developing and newly industrialized countries.
Term
multinational market regions
Definition
the groups of countries that seek mutual economic benefit from reducing interregional tariffs and barriers to trade.
Term
Free Trade Area (FTA)
Definition
a type of regional cooperation that involves an agreement between two or more countries to reduce or eliminate customs duties and nontariff trade barriers among partner countries while members maintain individual tariff schedules for external countries. An FTA requires more cooperation than the arrangement know as the regional cooperation for development.
Term
customs union
Definition
a stage in economic cooperation that benefits from a free trade areas reduced or eliminated internal tariffs and adds a common external tariff on products imported from countries outside the union.
Term
common market
Definition
an agreement that eliminates all tariffs and other restrictions on internal trade, adopts a set of common external tariffs, and removes all restrictions on the free flow of capital and labor among member nations
Term
political union
Definition
a fully integrated form of regional co-operation that involves complete political and economic integration, either voluntary or enforced; the most notable example was the now disbanded council for mutual economic assistance (COMECON), a centrally controlled group of countries organized by the soviet union.
Term
Maastricht treaty
Definition
treaty signed by 12 nations of the European community creating the European union
Term
Single european act
Definition
an agreement, ratified in 1987, designed to remove all barriers to trade and to make the European community a single internal market.
Term
confiscation
Definition
the seizing of a company's assets without payment prominent example involving US companies occurred in Cuba and Iran
Term
domestication
Definition
a process by which a host country gradually transfers foreign investments to national control and ownership through a series of government decrees mandating local ownership and greater nation involvement in company management.
Term
Expropriation
Definition
the seizure of an investment by a government in which some reimbursement is made to the investment owner; often the seized investment becomes nationalized.
Term
nationalism
Definition
an intense feeling of national pride and unity; an awakening of a nations people to pride in their country. Nationalism can take on an antiforeign business bias.
Term
Political and social activists (PSAs)
Definition
individuals who participate in efforts to change the practices and behaviors of corporations and governments, with tactics that can range from peaceful protest to terrorism.
Term
Sovereignty
Definition
The powers exercised by a state in relation to other countries, as well as the supreme powers of a state as exercised over its own inhabitants
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