Shared Flashcard Set

Details

global final
global final
31
Business
Undergraduate 3
12/07/2014

Additional Business Flashcards

 


 

Cards

Term
Counterfeit goods
Definition
Term
promotion mix/ads direct marketing
Definition
efforts by a company to reach distribution channels and to target customers through communications such as personal selling, advertising, public relations, and direct marketing
Term
push and pull strategy
Definition
pull-a promotional strategy designed to create buyer demand that will encourage distribution channel members end users
push- promotional strategy designed to pressure distribution channel members to carry a product and promote it to final users
Term
standardization
Definition
same across all markets\
Term
customization
Definition
adapting products for markets
Term
process of marketing communication
Definition
encoding>decoding>feedback
Term
encoding
Definition
idea of their company put into words
Term
decoding
Definition
consumers decode the message into a meaning
Term
feedback
Definition
purchase, non purchase
Term
evaluation
Definition
Term
physical flow of product (distribution)
Definition
can you control from production to consumption
Term
3 different channels
Definition
intensive-Distribution channel in which a produce grants the right to sell its product to many resellers, selective-,exclusive-distribuition channel in chichi a manufacturer grants the right to sell its products to only one or a limited number of resellers
Term
capacity planning
Definition
process of assessing a companies ability to produce enough output to satisfy market demand
Term
outsourcing
Definition
practice of buying from another company a good or service that is part of a company value added activities
Term
in house production
Definition
manufacturing when benefits out way costs of paying someone else.
Term
worker productivity
Definition
Term
centralized production
Definition
everything made one place
Term
decentralized production
Definition
made in multiple places
Term
facilities layout planning
Definition
deciding the spatial arrangement of production processes within production facilities
Term
Horizontal integration
Definition
owning companies that do the same thing
Term
vertical integration
Definition
extension of company activities into stages of production that provide a firms inputs or absor its output (forward integration)
Term
green field investment
Definition
building new facilities
Term
brown field investment
Definition
Term
expatriots
Definition
citizens who work abroad for home country
Term
Geocentric approach
Definition
staffing policy in which the best qualified individuals, regardless of nationality, manage operations abroad.
Term
polycentric
Definition
staffing policy in which individuals from the host country manage operations abroad
Term
phases of human resource planning derecruitment+ def
Definition
process of forecasting a companies human resource needs and its supply. 1st phase taking an inventory of a companies current human resources -that is, collecting data on every employee. 2nd estimating companies future hr needs.
Term
culture shock
Definition
psychological process affecting people living abroad that is characterized by homesickness, irritability, confusion, aggravation, and depression
Term
subcontracting
Definition
Term
global managers
Definition
Term
reverse cultural shock
Definition
psychological process of readapting to ones home culture
Supporting users have an ad free experience!