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| The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers |
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| Tangible items that have monetary value and satisfy your needs and wants |
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| Intangible items that have monetary value and satisfy your needs and wants |
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| The idea that business should strive to satisfy customers' needs and wants while generating a profit for the firm |
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| Economic term for adding value to a product |
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| All people who share similar needs and wants and who are willing and have the ability to purchase a given product |
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| Market that consists of consumers who purchase goods and services for personal use |
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| Business-to-Business (B-to-B) market includes all business that buy products for use in their operations |
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| The percentage of the total sales volume generated by all companies that compete in a given market |
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| The group that is identified for a specific marketing program |
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| A prfile that lists informations about the target market (demographic) |
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Four basic marketing strategies called the four Ps:
product, place, price, promotion |
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| The acronym fo rthe strengths, weaknesses, opportunities, and threats |
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| An analysis of outside influences that have an impact on an organization |
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| A formal written document that directs a company's activites for a specific period of time |
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| A brief overview of the entire marketing plan |
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| The study of the internal and external factors that affect marketing strategies |
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| A strategy that identifies target markets and sets marketing mix choices that focus on those markets |
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| The projection of probable future sales in units or dollars |
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| An expectation for performance that reflex on the plan's objectives |
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| The process of classifying people who form a given market into even smaller groups |
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| A method that refers to statistics that describe a population in terms of personal characteristics |
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| Money left after taking out taxes |
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| Money left after paying bills |
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| A method that refers to segmentation of the market based on where people live |
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| A method that involves grouping people with similar life styles , as well as shared attitudes, values, opinions, and beliefs |
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| Marketing that involves using a single marketing strategy to reach all customers |
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