Term
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Definition
| Enhancing the marketability of a product by changing its physical characteristics |
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Term
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Definition
| Enhancing a product's marketability by making it available at a convenient time |
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Term
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Definition
| Where the product or service is made available |
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Term
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Definition
| Additional consumer value created by allowing easy transferring of a product's ownership |
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Term
| Marketing (what it attempts to do) |
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Definition
| activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward people, places, Events and Ideas |
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Term
| CRM (customer relationship management) |
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Definition
| continuous process of acquiring, maintaining and growing profitable customer relationships. |
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Term
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Definition
| Identifying buyers with similar needs and buying behavior |
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Term
| Consumer Market Segmentation |
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Definition
Demographic
Geographic
Psychographic
Behavioral |
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Term
| Business Market Segmentation |
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Definition
Geographic
Customer-based
Product-use based |
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Term
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Definition
a group of buyers with similar needs and buying behavior that the company has decided to serve.
Size
Profitability
Accessibility
Limited Competition |
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Term
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Definition
Product
Price
Promotion
Place/ Distribution |
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Term
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Definition
| continually collect information on elements of firm’s environment |
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