| Term 
 | Definition 
 
        | Something a person intends to acquire, achieve, reach, or accomplish |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Exact, clearly defined or explained |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A figure that can be objectively assessed---e.g, a measurable cost or time |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Able to be reached---e.g., a budget amount that can be realized |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | In keeping with reality, likely to happen |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Containing a date when a goal will be reached |  | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 
        | A reason in favor of an option; a potential benefit |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A reason in opposition to an option; a potential limitation or weakness |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A whim or sudden desire to do something; acting without thinking |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A learned behavior that is repeated over and over, usually without thinking |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Related to the traditions, beliefs, roles, and communication styles of a group |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Related to all people, collectively |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Statistical data about a population |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Related to the state of the economy, the financial balance of a population |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Products, resources, and systems used for specific purposes |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Print, sound, and image channels through which information is conveyed |  | 
        |  | 
        
        | Term 
 | Definition 
 | 
        |  | 
        
        | Term 
 | Definition 
 
        | Related to a sense of right and wrong |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Something one must have in order to live |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | Something one desires to improve quality of living that is not required to live |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A fundamental belief about what is desirable and worthwhile |  | 
        |  | 
        
        | Term 
 | Definition 
 
        | A measure of quality or excellence |  | 
        |  |