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        Definition 
        
        | Introduction to Agribusiness, Management Functions, and Decision Making |  
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        Chapter 1 
Facts and statistics of the U.S. food and agribusiness industry  |  
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        Chapter 1 
The components of the agri-food system (Input suppliers, producers, etc...)  |  
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- Input Suppliers
 
- Producers
 
- Commodity Producers
 
- Food Manufacturers
 
- Food Distributers
 
- Food Retailers
 
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        Chapter 1  
Management Functions  |  
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- The Planning Function
 
- The Organizing Function
 
- The Controlling Function
 
- The Directing Function
 
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        Chapter 1 
The Six Steps in Decision Making  |  
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        Definition 
        
        
- Identifying the problem
 
- Determining alternative courses of action
 
- Analyzing the alternatives
 
- Selecting the best alternatives
 
- Implementing the decision
 
- Following up
 
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        Definition 
        
        | Forms of Business Ownership, Leasing Contracts and Franchising |  
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        Chapter 2 
Have a solid understanding of each of the forms of ownership, including the advantages and disadvantages of each  |  
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        Chapter 2 
Partnership agreements  |  
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        Definition 
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        Chapter 2 
Revised Uniform Partnership Act  |  
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        Definition 
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        Chapter 2 
Types of partnerships  |  
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        Definition 
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        Chapter 2 
Types of corporations  |  
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        Chapter 2 
Facts and statistics of cooperatives in the U.S.   |  
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        Chapter 2 
Types of cooperatives by objectives (Marketing, farm supply and services cooperatives)  |  
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        Chapter 2 
Principles of cooperatives  |  
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        Chapter 2 
Organizational Membership Structures (Centralized, federated, and mixed cooperatives)  |  
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        Chapter 2 
Taxation and cooperatives  |  
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        Chapter 2 
Challenges faced by cooperatives  |  
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        Chapter 2 
Definition of franchise  |  
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        Chapter 2 
Typical costs in a franchising contract  |  
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        Definition 
        
        | Financial Statements and Ratio Analysis |  
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        Chapter 3 
Generally Accepted Accounting Principles (GAAP)  |  
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        Chapter 3 
Cash v. accrual accounting  |  
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        Chapter 3 
Everything on balance sheet, income statements, financial ratios, and statement of cash flows  |  
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        Chapter 3 
How to interpret financial ratios and statement of cash flows  |  
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        Definition 
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        Chapter 4 
The Marketing Mix  |  
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        Chapter 4 
The Product Life cycle  |  
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        Chapter 4 
Time and place utility  |  
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        Chapter 4 
Channels of distribution  |  
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        Chapter 4 
Advertising and personal selling  |  
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        Definition 
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        Chapter 4 
Mass and target marketing  |  
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        Chapter 4 
Market segmentation  |  
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        Chapter 4 
Branding (different approaches)  |  
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        Chapter 4 
Brand name (different approaches)  |  
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        Chapter 4 
The different stages in the adoption process  |  
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        Chapter 4 
Know well the different categories of product adopters (the market share of each category and the characteristics of those consumers)  |  
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        Section 1: 30 pts: Multiple Choice 
  
Section 2: 60 pts: Financial Statements 
  
Section 3: 10 pts: Short Answers  |  
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