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Flash card
Amber Redmond
32
Art/Design
11th Grade
02/01/2013

Additional Art/Design Flashcards

 


 

Cards

Term
Alignment
Definition
relationship of elements in a pattern or grid
Term
Balance
Definition
determined by how elements are placed on a page.
Term
Symmetrical
Definition
elements of the design are centered or evenly divided horizontally and vertically on a page.
Term
Asymmetrical
Definition
off-center alignment created with an odd or mismatched number of elements.
Term
Radial
Definition
elements radiate or swirl out from a center point.
Term
Contrast
Definition
the use of big and small elements, black and white text, squares, and circles. Adds emphasis to important information . Adds appeal
Term
Proximity/Unity
Definition
placing elements near each other to demonstrate their relationship to each other.
Term
Repetition/Consistency
Definition
repeating some aspect of the design throughout the entire layout.Aids navigation.improves readability
Term
White Space
Definition
negative or empty space between text and/or graphics. a. Gives a design breathing room.Smoothes transition between elements.
Term
Rule of Thirds
Definition
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
Term
Optical Center
Definition
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Term
Z-pattern
Definition
the visual path the eye follows when looking at a printed page.
Term
Lines
Definition
used to organize information, simulate movement, lead the eyes and enhance a design.
Term
Shapes
Definition
used to enhance a publication.
Term
Mass
Definition
used to define size, space, and create an impact.
Term
Texture
Definition
used to convey a “visual” sense of feel.
Term
Color
Definition
can be used to Evoke emotion Color themes can be used to set a tone or mood for the publication.Color themes
Term
Calming colors
Definition
cool colors (blue, green and violet)
Term
Exciting colors
Definition
warm colors (red, orange and yellow)
Term
Neutral colors
Definition
beige, ivory, taupe, black, gray, and white
Term
Add or detract attention
Definition
make design elements more or less noticeable.
Term
Create movement
Definition
make some colors stand out while others appear to recede.
Term
Lead the eye
Definition
lead the reader’s eye to certain elements in the design.
Term
Color palette
Definition
a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications.
Term
Complimentary colors
Definition
colors that look good together to create a more visually appealing publication.Creating Color
Term
On Monitors
Definition
colors are created by mixing varying degrees of red, green and blue light.Referred to as RGB (red, green, blue)Expressed as hexadecimals
Term
On Printers
Definition
in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink.Referred to as CMYK (cyan, magenta, yellow and black)Expressed as percentages
Term
Color Matching
Definition
the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Term
Hue
Definition
A color
Term
Tint
Definition
A hue plus white
Term
Shade
Definition
A hue pllus black
Term
Saturation
Definition
the amount of the hue used.
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