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Definition
| speech whose message attempts to change or reinforce an audience's thoughts, feelings, or actions |
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| question that addresses whether somethings is verifiably true or not |
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| question that addresses the merit or morality of an object, action, or belief |
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| question that addresses the best course of action or solution to a problem |
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| encourage and audience to engage in a specific behavior or take a specific action |
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| explicitly request that an audience engage in some clearly stated behavior |
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| asks audience members to adapt a new position without also asking them to act in support of that position |
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| problem-solution organization |
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| organizational pattern that focuses on persuading an audience that a specific problem exists and can be solved or minimized by a specific solution |
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| problem-cause-solution organization |
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| organizational pattern that focuses on identifying a specific problem, the cause of that problem, and a solution to the problem |
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| organizational pattern that is based on a cause-and-effect relationship that can develop in two ways; moving from cause to effect or from effect to cause |
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| organizational pattern that uses one or more stories to construct an argument |
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| comparative advantages organization |
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| organizational pattern that illustrates the advantages of one solution over others |
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| Monroe's motivated sequence |
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Definition
| step-by-step process used to persuade audiences by gaining attention, demonstrating a need, visualizing beneficial results, and calling for action |
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| elaboration likelihood model (ELM) |
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Definition
| explains that receivers process persuasive messages in either a central processing or a peripheral processing route depending on how motivated the audience is to think critically about a message |
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| an audience's perception of a speaker's competence and character |
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| an audiences's view of a speaker's intelligence, expertise, and knowledge of a subject |
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| an audience's view of a speaker's sincerity, trustworthiness, and concern for his or her well-being |
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| the credibility a speaker has before giving a speech |
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| credibility a speaker develops during speech |
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| credibility given to a speaker at the end of a speech |
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| similarities, shared interests, and mutual perspectives help by a speaker and his or her audience |
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| persuasive strategy that addresses both sides of an issue, refuting one side to prove the other is better |
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| arguments against the speaker's own position |
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| threat of something undesirable happening if change does not occur |
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