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Finals
Chapter 4
15
Communication
Undergraduate 2
05/11/2015

Additional Communication Flashcards

 


 

Cards

Term
dialogue
Definition
interaction, connection, and exchange of ideas and opinions with others
Term
audience centered
Definition
acknowledging your audience by considering and listening to the unique, diverse, and common perspectives of its members before, during, and after your speech.
Term
audience
Definition
complex and varied group of people the speaker addresses
Term
master statuses
Definition
significant positions occupied by a person within society that affect that person's identity in almost all social situations
Term
standpoint
Definition
perspective from which a person views and evaluates society
Term
attitude
Definition
general positive or negative feeling a person has about something
Term
belief
Definition
person's idea of what is real, not real, true, not true
Term
value
Definition
person's idea of what is good, worthy, or important
Term
ethnocentrism
Definition
belief that your own culture perspectives, norms, and ways of organizing society are superior to others
Term
demographic audience analysis
Definition
analysis that identifies the particular population traits of an audience
Term
open-ended question
Definition
question that allows the respondent to answer in an unrestricted way
Term
close-ended question
Definition
question that requires the responded to choose an answer from two or more alternatives
Term
stereotype
Definition
broad generalization about an entire group based on knowledge or exposure to only certain members of that group
Term
empathy
Definition
trying to see and understand the world as another person does
Term
speaking environment
Definition
time and place in which a speaker will speak
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