Term
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Definition
| ♣ a network composed of the company, supplier, distributors, and ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value. |
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Term
| Marketing channels (distribution channel) |
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Definition
| a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user |
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Term
| Direct Marketing channel: |
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Definition
| a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer. |
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Term
| Indirect Marketing channel: |
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Definition
| a marketing channel containing one or more intermediary levels. |
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