Term
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Definition
| One of the elements of social marketing |
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Term
| Systematic planning process |
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Definition
| One of the elements of social marketing |
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| Target audience priorities |
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Definition
| One of the elements of social marketing |
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Term
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Definition
| One of the elements of social marketing |
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Term
| Literature Review & Colleague Interviews |
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Definition
| First grouping in social marketing plan. |
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Definition
| Second grouping in social marketing plan. |
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Definition
| Third grouping in social marketing plan. |
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Definition
| Fourth and final grouping in social marketing plan. |
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Term
| Description of Purpose & Function |
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Definition
First step in social marketing plan.
Part of Literature Review & Colleague Interviews. |
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Definition
Second step in social marketing plan.
Part of Literature Review & Colleague Interviews. |
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Definition
| Third step in social marketing plan. Part of Formative Research. |
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Definition
| Fourth step in social marketing plan. Part of Formative Research. |
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Term
| Benefits, Barriers, & Competition |
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Definition
Fifth step in social marketing plan.
Part of Formative Research. |
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Definition
Sixth step in social marketing plan.
Part of Formative Research. |
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Definition
Seventh step in social marketing plan.
Part of Pretest. |
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Term
| Monitoring & Evaluation Plan |
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Definition
| Eighth step in social marketing plan. Part of Internal Assessment. |
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Definition
Ninth step in social marketing plan.
Part of Internal Assessment |
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Definition
Tenth and final step in social marketing plan.
Part of Internal Assessment. |
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Term
| What does SWOT stand for? |
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Definition
Organizational Strengths (+, Internal)
Weaknesses (-, Internal)
Plan's Opportunities (+, External)
Threats to Plan (-, External) |
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Term
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Definition
| Resources, Expertise, Management Support, Current Alliances, Agency's Reputation, Priority of Issues |
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Term
| Weaknesses (Organizational) |
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Definition
| Think of the strengths. Also ask the question of what you're weaknesses are. |
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Definition
| Cultural, Technological, Funding/Economic, Demographics, Legislation |
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Term
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Definition
| Could be any of the Opportunities |
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Term
| 3 Steps of selecting your target audience |
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Definition
1. Segment the audience
2. Evaluate the segments
3. Choose a segment as the focal point:
(a) undifferentiated marketing
(b) differentiated
(c) concentrated |
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Term
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Definition
Describes how you want your target audience to see the behavior you want them to buy, relative to competing behavior.
(Ex. We want [target audience] to see [desired behavior] as [set of benefits] and as more important and beneficial than [competitions].) |
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Term
| 4 P's of the Strategic Marketing Mix |
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Definition
(1) Product
(2) Price
(3) Place
(4) Promotion |
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Term
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Definition
| At times during the year, adults and children in the household reduced food intake and were hungry because of lack of financial resources |
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Definition
| The quality, variety, and desirability of food in the household was reduced, but the quantity of food intake was virtually the same |
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Definition
| The quality, variety, and quantity of the household's food intake was not substantially reduced. |
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Term
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Definition
| Households had no problems, or anxiety about, consistently accessing adequate food. |
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Term
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Definition
| Limited or uncertain availability of nutritionally adequate and safe foods or limited or uncertain ability to acquire acceptable foods in socially acceptable ways. |
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Term
| Factors determining food insecurity |
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Definition
Behaviors and experiences associated with difficulty in meeting food needs.
1. Sociodemographic (Ed, Job, Family, Race)
2. Past and Present Financial Hardship
3. Employment status
4. Health insurance status
5. Food environment
6. Housing status
7. Health status
8. Abuse
9. Social support
10. Food skills |
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Term
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Definition
This is used for calculating all official poverty (STATISTICS-US Census Bureau), calculated every year based on inflation.
The measure was devised to define and quantify poverty in America, and thereby provide a yardstick for progress or regress in antipoverty efforts, and in that sense has served the nation well. (Ratio of Income poverty and income deficit) |
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Term
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Definition
This is a simplified version of poverty threshold that is used for administrative purposes(DHHS).
This determines eligibility for fed'l assistance programs. |
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Term
| Ratio of Income to Poverty |
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Definition
| family's income/threshold |
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Term
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Definition
| The difference in dollars between family income and threshold |
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Term
| What 2 categories are termed "food secure" |
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Definition
| High food & marginal food security |
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Term
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Definition
Behavior, Knowledge, and Beliefs need to be set before they will act.
Specific
Measurable
Attainable
Relevant
Time sensitive |
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Term
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Definition
| Study of the distribution and determinants of health-related states and events |
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Term
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Definition
| figures pertaining to life events (births, deaths, marriages) |
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Term
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Definition
| Likelihood of an event/disease occurring |
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Term
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Definition
| Clinically important signs associated with an increased likelihood of acquiring a disease |
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Term
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Definition
| # of new cases during a specific time period/total population |
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Term
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Definition
| # of existing cases/total population |
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Term
| Measurement of relative risk |
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Definition
| risk of disease to exposed/risk of disease to unexposed |
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Term
| Interpretation of relative risk |
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Definition
> 1=exposed group more likely to have disease
<1=unexposed group more likely to have disease |
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Term
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Definition
| Ratio of odds of event occurring vs. 2 groups |
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Term
| Interpretation of odds ratio |
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Definition
>1=more likely to happen
<1=less likely to happen |
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Term
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Definition
frequency of events(disease)
Different populations
Includes consumption of some foods |
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Term
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Definition
Retro or prospective
1 specific group
Multiple surveying of past
Exposure factors and outcomes |
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Term
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Definition
Exposure factors and outcomes
Only one surveying |
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Term
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Definition
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Term
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Definition
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Term
| Nutrition monitoring (Ex) |
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Definition
| Assessing at intermittent times (NNMRRP) |
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Term
| Nutrition surveillance (Ex) |
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Definition
| Assessing continuously. PedNSS survey. |
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Term
| Measurement of odds ratio |
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Definition
| odds of event happening/not happening |
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Term
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Definition
| Women, Infants, and Children |
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Term
WIC-funding
WIC-administering |
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Definition
Federally funded
State administered |
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Term
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Definition
1. Life Stage
2. Income (gross)= @ or below 185%
3. Residency
4. Nutrition Risk Factor |
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Term
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Definition
| Cereals, breast milk, juices, tuna, beans, PB, eggs, milk |
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Term
| What food were added to WIC in 2009? |
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Definition
| Whole grains, fresh F&V, Salmon, Baby food, |
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Term
| Is WIC entitlement? Why or why not? |
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Definition
| No; not everyone who qualifies gets WIC. |
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Term
| WIC Farmers' Market Nutrition Program |
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Definition
| Coupons to purchase fresh, unprepared, locally grown F&V |
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Term
| Title V Maternal and Child Health Program |
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Definition
| Oldest Fed-State partnership, provides grants |
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Term
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Definition
Supplemental Nutrition Assistance Program.
EBT
-Household size
-Income (Resource <$2,000; <130% poverty)
-Assets
-Housing costs
-Work requirements |
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Term
| Commodity Supplemental Food Program |
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Definition
-To women/babies/eldery
-Provides foods/funds to states |
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Term
| Child and Adult Care Food Program |
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Definition
| Funds back for nutritious meals served at care centers |
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Term
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Definition
| Schools receive food/funds for breakfast meals to low-income children |
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Term
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Definition
| Lunch and congregate! Have fun, play bingo! |
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Term
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Definition
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Term
| Nat'l School Lunch Program |
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Definition
Schools receive foods/funds for lunch meals to low-income children.
130% or below=Free
130-185%=Reduced |
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Term
| Emergency Food Assistance Program |
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Definition
-To low-income/needy/old
-Foods to distributing agencies to soup kitchens/pantries |
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Term
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Definition
Open Site=50%+ children live 185% below poverty
Enrolled=50%+ children live above 185% poverty |
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Term
| Changes to School Meals Since 2010 |
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Definition
Increases to F&V, whole grains, Fat-free/1%.
Decreases to kcal & sodium |
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Term
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Definition
| From local farms to local schools |
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Term
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Definition
| Health initiative. Cool website! More F&V |
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Term
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Definition
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Term
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Definition
| Dairy Council & NFL. Small choices for students |
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Term
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Definition
| Through Community Kitchens & Girl/Boy Scouts |
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Term
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Definition
| Improve diets by increasing access |
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Term
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Definition
| Provides the resources to all qualifying low-income individuals/households |
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Term
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Definition
-Entitlement
-Resources <$2,000 (>60 yrs. <$3,250)
-Income = <130% of poverty guidelines |
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Term
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Definition
| -Multiply net income by 30%. Round up. Subtract that from given household values. |
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Term
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Definition
| Average Consumption + DRIs + Food Costs + ChooseMyPlate + TFP max cost allotment |
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Term
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Definition
| Electronic benefits transfer card |
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Term
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Definition
All foods except:
-Hot foods (deli)
-Non-food items
-Vitamins/minerals
-Alcohol & cigarettes |
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Term
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Definition
| Optional, to help those make better choices |
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Term
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Definition
-Not all eligible apply
-Food doesn't stretch throughout month
-Inequities in amounts received |
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Term
| Nutrition Services Incentive Program |
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Definition
| This program provides commodity foods and/or cash to local agencies for effective delivery of nutritious meals to older adults |
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Term
| Food Distribution Disaster Assistance |
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Definition
| This program provides food to organizations like the Red Cross in times of natural disasters and is administered by the Fed Emergency Management System |
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Term
| Two nutrition programs outlined in Older Americans Act |
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Definition
| Congregate Meals Program & Home-Delivered Meals |
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Term
| Purpose of Congregate Meals Program |
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Definition
| Get access to as many elderly as possible |
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Term
| Purpose of Home-Delivered Meals |
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Definition
| Permanently or temporarily home-bound |
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Term
| Funding/Administration of 2 OAA programs |
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Definition
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Term
| Eligibility of 2 OAA Programs |
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Definition
| Depends on state (mostly over 60) |
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Term
| Nutrition of 2 OAA Programs |
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Definition
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Term
| Senior Farmer's Market Nutrition Program |
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Definition
Purpose: Low-income seniors with coupons @ farmers' markets
Eligibility: Old, low income
Funding: (Farm Bill) |
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Term
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Definition
Purpose: Meal program, supervised day care
Funding: (Health, Hunger-Free Kids Act of 2010) |
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Term
| Gaining cultural competency |
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Definition
| Developing attitudes, skills, and levels of awareness that enable one to provide culturally appropriate, respectful, and relevant interventions. Develop an awareness of one's own cultural realm, an understanding that cultural beliefs influence our behavior, and our conscious and unconscious thoughts. |
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Term
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Definition
| shared history consisting of thoughts, communications, actions, customs, beliefs, value, and institutions of racial, ethnic, religious, or societal groups |
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Term
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Definition
| These exist when a segment of the population bears a disproportionate incidence of a health condition or illness |
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Term
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Definition
| Process of adopting the beliefs, values, and behaviors of another culture |
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Term
| Campinha-Bacote Cultural Competence Model |
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Definition
ASKED
Awareness (appreciative of the influence of culture, in-depth exploration of one's own cultural background)
Skill (perform culturally sensitive assessments and interventions)
Knowledge (Develop a sound educational foundation)
Encounters (Seek and engage in cross-cultural encounters)
Desire (true inner feeling of wanting to engage in the process of becoming culturally competent) |
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Term
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Definition
Listen with sympathy and understanding to a client's perception of a problem
Explain your perceptions of the problem
Acknowledge and discuss differences and similarities
Recommend treatment that is relevant, concise, and practical
Negotiate agreement |
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Definition
| Branch of philosophy that evaluates how moral decisions affect behavior |
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Definition
| Conduct of living what is right |
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Definition
| Beliefs that guide and motivate attitudes and actions |
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Term
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Definition
| rights of persons to make important decisions about their own lives |
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Definition
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Term
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Definition
| Equals should be treated equally and that those who are unequal should be treated differently according to their differences |
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Term
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Definition
| Doing the greatest good for the greatest number of people |
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Term
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Definition
| Putting resources to good and beneficial use and being answerable for outcomes |
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Term
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Definition
| A conflict between 2 choices and each choice can be justified with an ethical principle |
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Term
| Order of Social Marketing |
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Definition
1. Describe Purpose & Focus
2. Conduct SWOT Analysis
3. Select Target Audience
4. Set Goal Objective
5. Benefits, Barriers, & Competition
6. Desired Positioning
7. Strategic Marketing Mix
8. Monitoring & Evaluation Plan
9. Budget & Funding Sources
10. Implementation Plan |
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