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FINAL
Consumer
28
Other
Undergraduate 3
05/01/2012

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Cards

Term
For-profit Organization
Definition
A business maintained or conducted for the purpose of making a profit and developing human resource potential
Term
Non-Business Entity
Definition
An organization without clearly defined owners, such a public works, governments, and non profit organization
Term
Nonprofit Organization
Definition
A compony formed for the purpose of achieving a specific socially responsible goal while sustaining a profitable position
Term
Repositioning
Definition
The act of revising a marketing strategy for a product or a company in order to increase sales or counteract negative perceptions
Term
Organizational Hierarchy
Definition
Successive levels of an organization with each one superior to the one below it
Term
Brand Drivers
Definition
The aspects of a brand that attract and retain consumers
Term
Product Lifecycle
Definition
The succession of stages a product foes through; development, introduction, growth, maturity, and decline
Term
Anthropology
Definition
The study of human culture characteristics that include habits, customs, relationships, and so on
Term
Cultural Anthropology
Definition
The study of common symbols, values, and beliefs of social groups and institutions
Term
Acculturation
Definition
The process of adapting to the primary mainstream culture
Term
Diversity
Definition
Variety or variation that which makes us dissimilar or different from one another
Term
Exports
Definition
Goods or commodities transported from one country to another country in a legitimate fashion, typically for use in trade
Term
Imports
Definition
goods and services provided by foreign producers that are purchased and brought into a country
Term
Means-end chain
Definition
A structure that links a consumers knowledge about a products attributes with the desired cultural value state the person wants to achieve; the means= the product, and the end=the desired value/outcome
Term
Value System
Definition
A learned organization of principles and rules to help one choose between alternatives, resolve conflicts, and make decisions
Term
Trend Forecasting System
Definition
Services that offer advisories formulated by professional observers of cultural shifts that contain calculated predictions about the likely direction in which design preference are moving
Term
Trade Deficit
Definition
Situation in which a country imports more than it exports
Term
Lifestyle
Definition
An individual's distinctive way of living; a pattern that influences a person's choices in all areas of life, from how to spend time to how to spend money
Term
Globalization
Definition
The ability to market a product anywhere in the world that a demand for it exist
Term
Cultural Borrowing
Definition
the use of symbols that are meaningful to other cultures
Term
Ethics
Definition
a system of moral values, or a set of principles that define right and wrong
Term
Counterfeit Goods
Definition
Un Authorized, illegal copies of designer or branded products
Term
Inventory Shrinkage
Definition
Retail term for losses that includes employee theft shoplifting, vendor fraud, and administrative error
Term
Loyalty Programs
Definition
Retail marketing programs that offer customers a reward or an incentive to keep them returning to the store
Term
ORT (organized retail theft)
Definition
Multiple shoplifters working together to steal larger quantities of products, which are stolen not for personal use, but for resale
Term
Social Responsibility
Definition
The principle that everyone is responsible for making the world a better place for all its inhabitants
Term
Fair Trade Practices
Definition
Standards for working conditions, environmental responsibility, and fair pricing that are based not only on ethical labor practices but also on the intent to provide opportunity to disadvantaged workers and help alleviate poverty
Term
Swear Shop
Definition
Factories where workers are obligated to work long hours, under poor conditions, for very little pay
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