Shared Flashcard Set

Details

Final for Digital Media
Final
20
Art/Design
Undergraduate 4
12/11/2012

Additional Art/Design Flashcards

 


 

Cards

Term
Key Board Commands for Paste
Definition
command V
Term
Group
Definition
object group
Term
arrange
Definition
object arrange
Term
DPI
Definition

dots per inch

Resolution best for web

72 DPI

300 DPI best for web

Term
JPEG
Definition

joint photographic experts group

most common format used by digital camera and other photographic image capture devices

Term
EPS
Definition

encapsulated photoscript

also referred to as a vector file, preferred by printers for logos if you are going to send a logo use this format

Term
CMYK
Definition

cyan, magenta, yellow and key (black)

process colors

Term
use for outdoor ads
Definition

launch a product

improve product image

increase brand awarness

enlist a direct response

reinforcement for/ adds impact

Term
rules for outdoor ad design
Definition

strong product identification- focus on one idea

short copy/words

legiable copy/words

big illustration

bold colors

simple background

peak interest- do the unexpected

Term

print ads

three objectives for advertising design to be affective

Definition

1. it must have a stopping power the ability to attract the readers attention

2. must be inviting to look at- enticing the reader to dig deeper into your message

3. must make a powerful connection between the readers and your unique ability to meet those needs

Term

print ads

what makes a good ad

Definition

apperance of good taste

easy to read and understand

memorable

headline gets reader into story

illustration is appropriate to product and mood

balanced layout

informs reader of the action  to take

reader wnats to take action

Term

print adds

design considerations

Definition

uses sans-serif font for headlines and serif font in the body copy

the elements into the ad space must not compete with one another fot the readers attention

stick to two type faces max watch for readability for decorative typefaces

Term

newletter

type promotional

Definition

promote a product or service

sent surrent or prospective customers

Term

newsletter type

relationship

Definition

club newsletters, church newletter alumni newletter

focus on shared interest

Term

newsletter type

expert

Definition

specific topic

subscriptions usually

Term
general parts of a newsletter
Definition

front page

page numbers if longer than 2 pages

smaller header/footer on each page witht he title of publication

stories

Term

newsletter

3 C's

Definition

consistency- are there stories, pictures, fonts overall looks and design consistent with the type of newsletter? Are there repeating elements like the ehaders on each page, frames on the page etc

Conservation- conserve clutter. Dont use too many fonts or too much material on a page

Contrast- is there a difference between the body text and the headlines? Headlines should be bigger than the body text. Also a reasonable amount of photos and or graphics should break up a page

Term

photoshop

what do you do when you first open a image in photoshop

Definition

make sure its 300 DPI by going to image- image size

save as a PSD until you are done editing, then save again and save as JPEG

Size crop if nessary

Term

Photoshop

Where to change the size of an image and adjust the tone and color for print

Definition

image-mode

image-image size

image- adjustments

Term

photoshop

where did you go to make mona lisas smile  bigger

Definition
filter- liquify
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