Shared Flashcard Set

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Final Exam
Chap. 9, 10, 11
15
Communication
Undergraduate 2
04/29/2015

Additional Communication Flashcards

 


 

Cards

Term
stereotype
Definition
an exaggerated belief, image or distorted truth about a person or
group — a generalization that allows for little or no individual differences or social
variation
Term
prejudice
Definition
an opinion, prejudgment or attitude about a group of its individual
members
Term
discrimination
Definition
behavior that treats people unequally because of their group
memberships. behavior, ranging from slights to hate crimes, often begins with negative stereotypes and prejudices
Term
public opinion
Definition
macro-lvl social construction via 4 forces: type of democracy, methods used to measure it, ways government officials discuss issues/ideas, news media
Term
spiral of silence
Definition
people are unwilling to share opinions that they assume are unpopular
Term
agenda setting
Definition
occurs when what's prominently featured in the media, particularly news, becomes important in public opionion
Term
framing
Definition
way in which a message is constructed and understood
Term
media frames
Definition
frames presented to audiences. emphasize particular parts of event rather than others. media creators are responsible. primary frame is journalist's angle (story of Obama might be about economy)
Term
audience frames
Definition
frames as interpreted by audiences. help new consumers organize media messages to understand them. consumers are responsible
Term
satire
Definition
literacy form that illuminates the bad/embarrassing/negative, and offers social critiques via humor
Term
horatian (type of satire)
Definition
lighthearted, witty
Term
juvenalian (type of satire)
Definition
more biting, caustic
Term
dissonance
Definition
psychological discomfort caused by inconsistency between one's behavior and one's beliefs
Term
consonance
Definition
psychological consistency where behavior and beliefs are in accordance; opposite of dissonance
Term
priming
Definition
related to framing/agenda setting. media draws attention to certain perspectives, makes them more cognitively accessible
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