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| development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs |
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| An organization that purchases products for the purpose of selling them to ultimate consumers |
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| the value paid for a product in a marketing exchange |
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| an intagible result of the application of human and mechanical efforts to people or objects |
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| the part of a brand that can be spoken, including letters, words, and numbers |
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| Integrated Marketing Communications |
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Definition
| coordinating of promotion and other marketing efforts for maximum informational and persuasive impact |
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| communication to build and maintain relationships by informing and persuading one or more audiences |
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| Paid non-personal communication about an organization and its products transmitted to a target audience through mass media |
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| Payed personal communication that attempts to inform customers and persuade them to buy products in an exchange situation |
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| Changes in one or more characteristics of a product |
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| the part of the brand that is not made up of words such as a symbol or design |
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| A legal designation of exclusive use of a brand |
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| A group of individuals and organizations that direct the flow of products from producers to customers within the supply chain |
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Four marketing Activities: Product, Pricing, Distribution, and Promotion, that a firm can control to meet the needs of customers within its target market
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| The part of the brand that can be spoken? |
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Definition
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Term
| The coordination of promotion for maximum informational and persuasive impact? |
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Definition
| Integrated Marketing Communications |
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Term
| Long term partnerships among channel members is called |
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Definition
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Term
| Paid personal communication attempting to inform and persuade customers to purchase is? |
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Definition
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