a little lie told to be entertaining in Advertising

research done by an Adv. Company, a tag-line put out to make stuff likeable; testing on a focus group

·      what aspects of the audience; gender, race, sex, ethnicity, & economic status

·      beliefs, attitudes, lifestyles, & behavior patterns

after WWII, wanted to promote government programs (i.e.- liberty bonds)

during the war, they made money off the process of the war, so they were taxed very highly 

sets products apart from other brands

essentially the same product, just different brand/name 

develops the idea into a cool advertisement 

places ad into the right media/mediums at the right time 

C.E.O., the liaison between the client and the ad agency (needs patience and communication skills)

the percentage a company will get (like 15% for commercial)

·      money paid even when not using them (like lawyers)

message that is paid for by a business or institution to get consumers to think or act the way they want them to 

mutually beneficial relationship 

product or service “this is what we can do for you” – no lying, just straight forward & up front about it

IMC

integrating marketing communication

 strategic message between PR, Adv, & Comm. 

first regularly scheduled radio broadcast sponsored by “EverReady” company and was meant to be entertaining (1923)

federal trade commission (FTC)

established that advertising companies needed standards & regulations, in 1914 – it regulated advertising

Industrialization Revolution / Civil War – affect on adv. 

more money and more time to spend money while factories went into overdrive – increase in advertising b/c of the increase in consumer products (big thanks to the railroad)

Volney B. Palmer – had the first PR agency – 

wanted to expand advertising, which could be done because of the new railroads 

William Jennings Bryan & William McKinley 

·      ran for prez. In 1896 in Chicago – first real presidential candidacy 

·      clients got feedback from consumers 

consumers, employers, government, community, owners, stock-holders, etc. 

·      business cards  of today – how they promoted what they have/had

they get people to believe what they want, persuasive – PR professionals interacting with elected officials

pin-up/want ads, 15^th century European – ex. “Roommate Needed”

People they use to test a product 

PR activities, interacting w/ people of power – similar to lobbying 

shows your person, kind of advertising yourself 

·      surcharge, for copies, photos, etc. 

here’s what I’m gonna do, here’s what I’m gonna pay you, “when it’s over it’s over” 

Prez FDR promoted the New Deal using what? 

he used the radio in the 1930’s 

Father of PR – 2-way Communication – the man who had the flappers hike up their skirts and smoke during the middle of a parade – cigarettes = torches of freedom

planned media event – ex. Boston Tea Party

“a sucker is born every minute” – Barnum Circus to draw attention to circus 

 PR, before Adv. – 1913 , in trouble for promoting Germans right before WWII

first PR Dept. 1889

WWI, Prez. was Wilson, - hired Creel to put out info concerning WWI so citizens could understand 

deals w/ Adv. – attention, interest, desire, & action 

first ad agency, 20 years old, named after father bc people wouldn’t take a 20 year old seriously – 1869

Jones Street, Savannah, GA – keeping up with the people around you, economic factors, can you do it? Probably not