Shared Flashcard Set

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Final Exam
All Exams
70
Art/Design
Undergraduate 3
12/05/2012

Additional Art/Design Flashcards

 


 

Cards

Term
Form
Definition
The movement of psychology known as Gestalt is German for what?
Term
make equal elements look equal
Definition
What is the Gestalt Principle of Similarity?
Term
Location, alphabet, time, category, hierarchy
Definition
What does LATCH stand for?
Term
single output
Definition
In the past, information was designed for?
Term
True
Definition
Information Design is applying traditional and evolving design principles to the process of translating complex, unorganized, or unstructured data into valuable, meaningful information.
Term
rods and cones
Definition
Two kind of nerve cells live in the retina which are:
Term
false
Definition
Two things usability combines is useful artwork with a presentation and writing format.
Term
Efficient,enlightening,Effectiv, Enumerating
Definition
What are two of the five E's of usability?
Term
who the audience is
Definition
When creating a survey what is the first question you should ask?
Term
true
Definition
A sample size is the number of observations to include in a statistical sample.
Term
When you want to change the meaning.
Definition
When designing a layout when should you change the text size?
Term
white space
Definition
Designers refer to empty space as what?
Term
Unclear or inconsistent type
& Lack of Color
Definition
What are two common problems with layout?
Term
5-10%
Definition
We read lowercase text about what percentage faster than we do all-caps?
Term
true
Definition
You should use bold type when you want to show contrast and emphasis
Term
words
Definition
Content often means?
Term
Why they should read the document
Definition
In regards to headlines what is the first question readers want to immediately know?
Term
active
Definition
Favor the (Fill In) voice-make the sentence subject the actor
Term
true
Definition
Put series items in a bulleted list, rather than paragraph
Term
help readers recall information
Definition
Choose one: Color can?
Term
false
Definition
A pink stop sign is an example of an inherent color
Term
true
Definition
An example of assigned colors is the democrat color blue and the republican color red.
Term
wiggle room
Definition
Fill in the blank: Graphics help to eliminate any possible ___ in the words.
Term
people see elements going in the same direction as being related
Definition
The Gestalt pricinciple of common fate is:
Term
To turn the photo around to make it point in the opposite direction
Definition
What does flopping a photo mean?
Term
three or four colors
Definition
Although color can help your readers to recall information, don’t expect them to remember a code of more than_____________?
Term
true
Definition
Cropping is a form of visual editing in which you cut from a photo any elements that distract from the story you want to tell with the photo.
Term
Silhouetting
Definition
a form of visual editing in which you cut the photo subject out of its background and horizontal borders.
Term
show
Definition
Diagrams communicates on a different level than words do because they _____ , it doesn't just tell.
Term
quantitative
Definition
shows measurement and quantities
Term
answer a primary question for the reader.
Definition
All diagrams share the need to
Term
true
Definition
A graph is a shorthand means of presenting information that would take many more words and numbers to describe.
Term
pie charts
Definition
shows how parts relate to the whole
Term
look
Definition
Jarrett’s three layer form model suggest attention to the form’s:
Term
The form’s overall purpose
Definition
The process of designing a form is similar to that of any information-design project: it must start by analyzing:
Term
Qualitative display
Definition
The pulled pork recipie process diagram that we created in class is an example of:
Term
Question each item
Definition
How to evaluate a form includes:
Term
send the conscientious writer back into the text
Definition
The process of planning or redesigning a diagram approached with full respect for the reader often does what?
Term
a way in
Definition
Every graphic should include a;
Term
everybody everything they know
Definition
Finish the sentence: One problem with the information age is that everybody wants to tell
Term
help people navigate
Definition
The goal of each design is to
Term
true
Definition
Information Graphics-is an umbrella term for illustrations and charts that instruct people.
Term
fruit salad
Definition
Fill in the blank:Throwing in too many colors is a term called
Term
false - not symbols...graphics
Definition
Use symbols to do what photos can’t or can’t do well.
Term
true
Definition
Black on white gives the best contrast
Term
false - graphics again
Definition
When their meaning is unclear and their design simple, symbols have these advantages over words.
Term
true
Definition
Effective redesign involves give-and-take
Term
false
Definition
According to Heads Up Orientation wayseekers signage should only show wayseekers where they are
Term
It helps to find any errors in the writing
Definition
Why should you read a story backwards?
Term
subject matter expert
Definition
What is a SME?
Term
true
Definition
April Gordon writes for print advertising and television.
Term
Firstenergy Corp.
Definition
What company does April currently work for?
Term
25
Definition
How many years of experience does April have writing?
Term
give away the whole article
Definition
In regards to headlines April said we should not do this:
Term
true
Definition
When writing if you are unsure of how much space you have to work with you should always write more.
Term
research the topic
Definition
If you are unsure about a topic that you have to write for you should:
Term
pulls at heart-strings
Definition
What does Human Interest Stories/Photos do to readers?
Term
true
Definition
When writing should you have someone proof your work?
Term
attention
Definition
Color is a choice and should be added for?
Term
false
Definition
You should start your design in color then add black and white.
Term
true
Definition
Overuse of color is common, and information may be missed since the viewer’s eyes are overwhelmed.
Term
mood with colors
Definition
Raphael Gleitsman liked to portray:
Term
16 years
Definition
How long has Janet’s career span?
Term
fire
Definition
According to Janet’s PowerPoint red is an example of:
Term
false
Definition
Janet has a career in both print and television design.
Term
the human eye is constantly scanning
Definition
You have a short span of time to grab viewer’s interest because:
Term
Vincent Van Gogh
Definition
Which Artist did Janet say was her favorite?
Term
circus ads
Definition
According to Artists what are car dealership ads referred to as?
Term
clarity
Definition
In terms of writing what can we assume that all audiences want?
Term
true
Definition
The Gestalt pricinciple of good continuation is elements that are arranged in a line as a group, even if the line contains gaps.
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